Rascasse Audience Intelligence

Pretty in Pink Audience in United States

A data profile of the people who buy, follow and care about Pretty in Pink in United States — modelled from more than twelve digital signal sources. Pretty in Pink has an estimated audience of 1,474,667 people in United States.

#1218among Movie / TV Show / Series in United States#3000in Movies & TV

The average Pretty in Pink fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sixteen Candles, Edward Norton, Bill Murray, with strongest over-indexing on Sixteen Candles (144.75× the country average).

Demographically, the Pretty in Pink audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretty in Pink fan in United States is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Sixteen Candles.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretty in Pink profile in United States.

Audience size
1.5M
in United States
Gender
76.9%♀
23.1% male
Age
41.9
average years
Country rank
#18001
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretty in Pink viewers

76.9% are female, 23.1% are male, average age 41.9.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Pretty in Pink audience in United States
MetricValue
Female76.9%
Male23.1%
Average age41.9
Estimated audience size1,474,667
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Pretty in Pink audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3921%
40-4927%
50+23%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Pretty in Pink audience comes from United States.

Worldwide audience distribution share by country for Pretty in Pink
CountryShare
United States51.9%
United Kingdom6.4%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretty in Pink audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretty in Pink fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~9K1.26×
02Oklahoma~20K1.23×
03Arizona~40K1.20×
04Idaho~9K1.16×
05Missouri~30K1.14×
06Tennessee~30K1.13×
07Texas~100K1.12×
08Michigan~40K1.12×
09Kentucky~20K1.12×
10Oregon~20K1.12×
11Arkansas~10K1.11×
12Utah~10K1.10×
13Wisconsin~20K1.08×
14Kansas~10K1.08×
15California~200K1.07×
16Ohio~50K1.06×
17Nebraska~8K1.06×
18West Virginia~7K1.06×
19Montana~4K1.06×
20Illinois~50K1.05×
21Iowa~10K1.05×
22Indiana~30K1.03×
23Pennsylvania~50K1.01×
24Colorado~20K1.01×
25South Dakota~3K1.01×
26North Dakota~3K1.01×
27New Hampshire~6K1.00×
28Rhode Island~5K1.00×
29Minnesota~20K0.98×
30Alabama~20K0.98×
31Maine~5K0.98×
32Washington~30K0.95×
33Louisiana~20K0.95×
34Nevada~10K0.94×
35Vermont~2K0.94×
36North Carolina~40K0.93×
37Connecticut~10K0.92×
38Mississippi~10K0.92×
39Alaska~3K0.91×
40Massachusetts~30K0.90×
41South Carolina~20K0.90×
42Delaware~4K0.89×
43New York~70K0.87×
44New Jersey~30K0.86×
45Florida~80K0.85×
46Georgia~40K0.85×
47Virginia~30K0.84×
48Hawaii~5K0.80×
49Maryland~20K0.79×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Pretty in Pink, United States
0.69×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretty in Pink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretty in Pink audience
#·InterestCategoryAffinity×
01Sixteen CandlesMovies & TV144.75×
02Midnight in ParisMovies & TV97.76×
03Moonrise KingdomMovies & TV84.28×
04Edward NortonMovies & TV63.92×
05Love ActuallyMovies & TV39.22×
06Julia Louis-DreyfusMovies & TV36.99×
07Bill MurrayMovies & TV31.34×
08Avan JogiaMovies & TV30.60×
09Man of Steel (film)Movies & TV23.50×
10Little Miss SunshineMovies & TV23.37×
11Christopher NolanMovies & TV20.19×
12Isla FisherMovies & TV20.00×
13Eyes Wide ShutMovies & TV19.01×
14The HolidayMovies & TV18.79×
15Jason MomoaMovies & TV15.95×
16Mission: ImpossibleMovies & TV14.79×
17Lindsey VonnSports12.39×
18Christina ApplegateMovies & TV11.80×
19Dylan O'BrienMovies & TV8.65×
20Diane KeatonMovies & TV7.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretty in Pink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretty in Pink audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.52×
Community OrientationOPEN1.46×
TravellingTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretty in Pink audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Family OrientationCONSERVATISM0.81×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretty in Pink have in United States?

Pretty in Pink has an estimated audience of 1,474,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pretty in Pink viewers?

76.9% of Pretty in Pink fans are female, 23.1% are male, with an average age of 41.9 years.

03

Which brands do Pretty in Pink fans like most?

Pretty in Pink fans show strongest brand affinity for Sixteen Candles (144.75×), Edward Norton (63.92×), and Bill Murray (31.34×) over the country average.

04

Where do Pretty in Pink fans live in United States?

Pretty in Pink fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pretty in Pink fans also like?

Beyond Pretty in Pink itself, the audience over-indexes on Edward Norton (63.92×), Bill Murray (31.34×), Midnight in Paris (97.76×), and Moonrise Kingdom (84.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Pretty in Pink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty in Pink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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