Rascasse Audience Intelligence

Pretty Little Liars (book) Audience in United States

A data profile of the people who buy, follow and care about Pretty Little Liars (book) in United States — modelled from more than twelve digital signal sources. Pretty Little Liars (book) has an estimated audience of 2,507,091 people in United States.

#62among Book / Manga / Comic in United States#200in Literature

The average Pretty Little Liars (book) fan in United States is 26.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include E-book readers, Graphic novel, Young-adult fiction, with strongest over-indexing on E-book readers (5.66× the country average).

Demographically, the Pretty Little Liars (book) audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pretty Little Liars (book) fan in United States is more male, around 26.1 years old, with strong Tradition tendencies and a notable affinity for E-book readers.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pretty Little Liars (book) profile in United States.

Audience size
2.5M
in United States
Gender
34.8%♀
65.2% male
Age
26.1
average years
Country rank
#11901
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pretty Little Liars (book) fans

34.8% are female, 65.2% are male, average age 26.1.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Pretty Little Liars (book) audience in United States
MetricValue
Female34.8%
Male65.2%
Average age26.1
Estimated audience size2,507,091
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Pretty Little Liars (book) audience in United States
Age bracketShare%
16-1960%
20-2922%
30-399%
40-495%
50+4%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Pretty Little Liars (book) audience comes from United States.

Worldwide audience distribution share by country for Pretty Little Liars (book)
CountryShare
United States30.4%
Brazil11.4%
Canada9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pretty Little Liars (book) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pretty Little Liars (book) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.25×
02Louisiana~40K1.21×
03Utah~30K1.20×
04Mississippi~20K1.13×
05Oklahoma~30K1.11×
06Illinois~90K1.10×
07Arizona~60K1.10×
08Kentucky~30K1.10×
09Connecticut~30K1.10×
10Tennessee~60K1.09×
11Maryland~50K1.09×
12Arkansas~20K1.09×
13Pennsylvania~90K1.08×
14West Virginia~10K1.08×
15Delaware~7K1.07×
16Texas~200K1.06×
17Georgia~80K1.06×
18North Carolina~80K1.06×
19Massachusetts~50K1.05×
20Missouri~40K1.04×
21New York~100K1.03×
22Indiana~50K1.03×
23Ohio~80K1.02×
24South Carolina~40K1.02×
25New Hampshire~10K1.01×
26Michigan~70K1.00×
27Colorado~40K0.99×
28Iowa~20K0.99×
29Idaho~10K0.99×
30Rhode Island~8K0.99×
31California~300K0.98×
32New Jersey~60K0.98×
33Kansas~20K0.97×
34Virginia~60K0.95×
35Minnesota~30K0.95×
36Florida~200K0.94×
37Maine~8K0.94×
38New Mexico~10K0.93×
39Wisconsin~40K0.92×
40Nevada~20K0.92×
41Vermont~4K0.92×
42Oregon~30K0.91×
43Nebraska~10K0.89×
44Alaska~5K0.89×
45North Dakota~5K0.89×
46Washington~40K0.88×
47Montana~6K0.86×
48South Dakota~5K0.83×
49Washington, District of Columbia~6K0.82×
50Hawaii~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Pretty Little Liars (book), United States
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pretty Little Liars (book) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pretty Little Liars (book) audience
#·InterestCategoryAffinity×
01Political thrillerMovies & TV14.88×
02Concept artArts & Culture8.79×
03Young-adult fictionLiterature7.94×
04EssayLiterature7.94×
05Graphic novelLiterature7.79×
06E-book readersTechnology & Electronics5.66×
07Psychological thrillerLiterature4.96×
08Superhero fictionLiterature4.52×
09Direct sellingFashion & Accessoires4.30×
10Gender equalityPolitics & Society3.63×
11Human rightsPolitics & Society3.16×
12BestsellerLiterature3.14×
13Affiliate marketingBusiness & Career3.12×
14Collectible card gameGames3.00×
15Digital artArts & Culture2.74×
16DiaryKids & Family2.54×
17Anime and manga fandomLiterature2.31×
18Folk musicMusic & Radio2.07×
19Mobile gameGames1.72×
20Romance novelsLiterature1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pretty Little Liars (book) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pretty Little Liars (book) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.07×
Urban LifestyleOPEN1.42×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pretty Little Liars (book) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.34×
MindfulnessBALANCE0.76×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pretty Little Liars (book) have in United States?

Pretty Little Liars (book) has an estimated audience of 2,507,091 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pretty Little Liars (book) fans?

34.8% of Pretty Little Liars (book) fans are female, 65.2% are male, with an average age of 26.1 years.

03

Which brands do Pretty Little Liars (book) fans like most?

Pretty Little Liars (book) fans show strongest brand affinity for E-book readers (5.66×), Graphic novel (7.79×), and Young-adult fiction (7.94×) over the country average.

04

Where do Pretty Little Liars (book) fans live in United States?

Pretty Little Liars (book) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pretty Little Liars (book) fans also like?

Beyond Pretty Little Liars (book) itself, the audience over-indexes on Graphic novel (7.79×), Young-adult fiction (7.94×), Psychological thriller (4.96×), and Essay (7.94×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Little Liars (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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