Pretty Little Liars (book) Audience in United States

Pretty Little Liars (book) logo

Pretty Little Liars (book) has an estimated audience of 2,523,909 people in United States. 34.8% are female, 65.2% are male, average age 26.1. Top regions: California, Texas, Florida. Top brand affinities: E-book readers, Young-adult fiction, Anime and manga fandom, Graphic novel, Mobile game.

The average Pretty Little Liars (book) fan in United States is 26.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include E-book readers, Young-adult fiction, Anime and manga fandom, with strongest over-indexing on E-book readers (12.46× the country average). Demographically, the Pretty Little Liars (book) audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Pretty Little Liars (book) fans

Demographic split for Pretty Little Liars (book) audience in United States
MetricValue
Female34.8%
Male65.2%
Average age26.1
Estimated audience size2,523,909

Audience persona

The typical Pretty Little Liars (book) fan in United States is more male, around 26.1 years old, with strong Tradition tendencies and a notable affinity for E-book readers.

Top regions in United States

Top regions ranked by reach for Pretty Little Liars (book) in United States
RegionReachAffinity
California285,7631.03×
Texas240,9751.11×
Florida166,6950.98×
New York154,9411.1×
Illinois97,6161.16×
Pennsylvania93,0041.09×
Georgia84,6381.09×
North Carolina83,3191.1×
Ohio80,4531.03×
Michigan66,8871.01×
New Jersey65,0691.01×
Virginia60,3770.98×
Arizona57,8621.12×
Tennessee56,9711.13×
Massachusetts53,3141.07×
Indiana48,3071.05×
Maryland47,7441.1×
Washington45,4880.9×
Alabama44,0671.25×
Missouri43,0621.06×
Louisiana40,2721.24×
Colorado39,7831×
South Carolina39,4301.04×
Wisconsin35,2280.93×
Minnesota34,8330.96×
Kentucky34,7291.1×
Oklahoma31,1041.11×
Connecticut27,9511.1×
Utah27,8551.23×
Oregon26,7430.92×
Nevada22,8740.94×
Arkansas22,5561.08×
Mississippi22,2801.07×
Iowa19,8770.96×
Kansas19,5270.98×
Idaho12,1630.96×
West Virginia12,0261.02×
New Mexico11,3450.9×
Nebraska11,1960.88×
New Hampshire9,8620.99×
Maine8,2420.91×
Hawaii8,2370.76×
Rhode Island7,7170.96×
Delaware6,7440.97×
Washington, District of Columbia6,2280.82×
Montana5,7040.81×
South Dakota4,5480.78×
Alaska4,2740.79×
North Dakota4,2260.81×
Vermont3,8610.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pretty Little Liars (book) audience
BrandAffinityCategory
E-book readers12.46×Technology & Electronics
Young-adult fiction12.3×Literature
Anime and manga fandom6.68×Literature
Graphic novel11.21×Literature
Mobile game4.23×Games
Collectible card game8.17×Games
Digital art6.05×Arts & Culture
Superhero fiction8.76×Literature
Psychological thriller6.3×Literature
Bestseller5.43×Literature
Diary4.41×Kids & Family
Essay10.13×Literature
Manga3.38×Literature
Self-awareness3.71×Health
Action role-playing game5.18×Games
Hair Extensions3.58×Beauty & Wellness
Romance novels3.48×Literature
Political thriller15.95×Movies & TV
Folk music3.82×Music & Radio
Affiliate marketing4.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pretty Little Liars (book) audience
TraitClusterScore
TraditionCONSERVATISM3.82
Urban LifestyleOPEN2.23
Risk AppetiteTHRILL2.21
Need for SecurityCONSERVATISM1.51
MindfulnessBALANCE1.05
Pet OwnershipJOY0.87

Worldwide distribution

Worldwide audience distribution share by country for Pretty Little Liars (book)
CountryShare
United States31.2%
Brazil11.6%
Canada9.9%

See Pretty Little Liars (book) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Pretty Little Liars (book) have in United States?

Pretty Little Liars (book) has an estimated audience of 2,523,909 people in United States, concentrated in California and Texas.

What is the gender split and age of Pretty Little Liars (book) fans?

34.8% of Pretty Little Liars (book) fans are female, 65.2% are male, with an average age of 26.1 years.

Which brands do Pretty Little Liars (book) fans like most?

Pretty Little Liars (book) fans show strongest brand affinity for E-book readers (12.46×), Young-adult fiction (12.3×), and Anime and manga fandom (6.68×) over the country average.

Where do Pretty Little Liars (book) fans live in United States?

Pretty Little Liars (book) fans in United States are most concentrated in California (reach 285,763), Texas (reach 240,975), and Florida (reach 166,695). These three regions account for the largest share of the active audience.

What other brands do Pretty Little Liars (book) fans also like?

Beyond Pretty Little Liars (book) itself, the audience over-indexes on Young-adult fiction (12.3×), Anime and manga fandom (6.68×), Graphic novel (11.21×), and Mobile game (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pretty Little Liars (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.