Price Club Audience in United States

Price Club logo

Price Club has an estimated audience of 354,214 people in United States. 74.1% are female, 25.9% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Pillow, Mothercare, Justice, Colorado River, Panama.

The average Price Club fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pillow, Mothercare, Justice, with strongest over-indexing on Pillow (1.55× the country average). Demographically, the Price Club audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Price Club fans

Demographic split for Price Club audience in United States
MetricValue
Female74.1%
Male25.9%
Average age44.0
Estimated audience size354,214

Audience persona

The typical Price Club fan in United States is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Price Club in United States
RegionReachAffinity
California118,4833.04×
New York26,8461.36×
Texas23,5240.77×
Virginia22,0042.55×
Arizona21,0122.91×
Florida18,2410.76×
New Jersey12,6781.41×
Maryland12,3052.02×
Washington10,6691.5×
North Carolina8,5050.8×
Pennsylvania8,4650.71×
Illinois8,2800.7×
Georgia7,7380.71×
Ohio6,7510.62×
Michigan6,3400.68×
Colorado6,1341.1×
Nevada5,5981.63×
Tennessee4,6210.65×
Oregon4,2921.06×
Massachusetts4,1270.59×
South Carolina4,0230.75×
Indiana3,9890.62×
Missouri3,9290.69×
Wisconsin3,5310.66×
Utah3,5061.11×
Connecticut3,4780.98×
Minnesota3,4370.68×
New Mexico3,1661.78×
Kentucky2,7750.62×
Alabama2,6120.53×
Oklahoma2,5850.66×
Arkansas1,8420.63×
Louisiana1,6830.37×
Iowa1,6320.56×
Kansas1,5810.57×
Idaho1,5120.85×
Hawaii1,5100.99×
Mississippi1,4430.49×
West Virginia1,3400.81×
Washington, District of Columbia1,1871.11×
Nebraska1,0810.61×
Montana9710.99×
Alaska8911.18×
Delaware8490.87×
New Hampshire7970.57×
Rhode Island7700.68×
Maine7690.61×
South Dakota7670.94×
North Dakota7471.03×
Wyoming7231.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Price Club audience
BrandAffinityCategory
Pillow1.55×Home & Garden
Mothercare2.17×Kids & Family
Justice1.84×Politics & Society
Colorado River2.76×Travel & Leisure
Panama1.53×Travel & Leisure
English literature2.66×Literature
Mortgage insurance1.55×Business & Career
JTV (Indonesia)1.73×
Necktie1.63×Fashion & Accessoires
Sailor1.52×Travel & Leisure
Cachorro1.64×Pets & Animals
Tuscany2.05×Travel & Leisure
life is good1.65×Music & Radio
Gaelic football1.73×Sports
Mackenzie Foy1.88×Fashion & Accessoires
Boracay2.14×Travel & Leisure
Liberace1.87×Music & Radio
Picnic1.54×Kids & Family
War on Terror1.66×Politics & Society
Mariel Hemingway2.15×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Price Club audience
TraitClusterScore
Price SensitivityPREMIUM1.78
Convenience OrientationPREMIUM1.5
TravellingTHRILL1.47
Design AffinityPREMIUM1.47
DIY MentalityTHRILL1.46
Family OrientationCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Price Club
CountryShare
United States91.0%
Mexico8.5%
Germany0.1%

See Price Club audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Price Club have in United States?

Price Club has an estimated audience of 354,214 people in United States, concentrated in California and New York.

What is the gender split and age of Price Club fans?

74.1% of Price Club fans are female, 25.9% are male, with an average age of 44.0 years.

Which brands do Price Club fans like most?

Price Club fans show strongest brand affinity for Pillow (1.55×), Mothercare (2.17×), and Justice (1.84×) over the country average.

Where do Price Club fans live in United States?

Price Club fans in United States are most concentrated in California (reach 118,483), New York (reach 26,846), and Texas (reach 23,524). These three regions account for the largest share of the active audience.

What other brands do Price Club fans also like?

Beyond Price Club itself, the audience over-indexes on Mothercare (2.17×), Justice (1.84×), Colorado River (2.76×), and Panama (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Price Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.