PriceSmart Audience in United States

PriceSmart has an estimated audience of 255,025 people in United States. 69.8% are female, 30.2% are male, average age 40.0. Top regions: Florida, New York, California. Top brand affinities: Google Maps, CarGurus, Capital One, Pollo Campero, Google News.

The average PriceSmart fan in United States is 40.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Google Maps, CarGurus, Capital One, with strongest over-indexing on Google Maps (19.28× the country average). Demographically, the PriceSmart audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of PriceSmart fans

Demographic split for PriceSmart audience in United States
MetricValue
Female69.8%
Male30.2%
Average age40.0
Estimated audience size255,025

Audience persona

The typical PriceSmart fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for PriceSmart in United States
RegionReachAffinity
Florida82,9804.81×
New York39,3092.76×
California37,5551.34×
Texas25,7611.17×
New Jersey15,2652.35×
Virginia12,4262×
Georgia11,7831.5×
Pennsylvania9,4601.1×
Massachusetts7,8681.57×
North Carolina7,4980.98×
Illinois7,2410.85×
Maryland7,1511.63×
Oklahoma5,6852.01×
Ohio4,9930.64×
Washington4,6050.9×
Tennessee3,8670.76×
Colorado3,8250.95×
Connecticut3,7061.45×
Arizona3,3670.65×
South Carolina3,0660.8×
Oregon3,0311.04×
Michigan3,0000.45×
Washington, District of Columbia2,6643.48×
Indiana2,5620.55×
Nevada2,4500.99×
Minnesota2,3980.66×
Missouri2,3290.57×
Louisiana2,2930.7×
Utah2,0120.88×
Arkansas1,8250.87×
Wisconsin1,8040.47×
Kentucky1,4430.45×
Alabama1,3700.38×
Rhode Island1,3071.61×
Iowa1,1990.57×
Kansas9960.5×
Mississippi6530.31×
New Hampshire6500.65×
Nebraska6150.48×
Delaware4960.71×
Idaho4860.38×
Maine4600.5×
New Mexico4330.34×
Hawaii4290.39×
West Virginia4070.34×
Alaska3410.63×
South Dakota2820.48×
Montana2400.34×
Vermont1850.41×
North Dakota1650.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PriceSmart audience
BrandAffinityCategory
Google Maps19.28×Internet & Social Media
CarGurus25.82×Cars & Mobility
Capital One16.9×Business & Career
Pollo Campero54.73×Food & Beverages
Google News15.78×News
Circle K15.43×Shopping
Indeed.com8.65×Business & Career
Autism Awareness19.03×Health
Apple Store15.91×Shopping
Billy Bob Thornton16.69×Movies & TV
Cillian Murphy22.75×Movies & TV
Diabetes mellitus awareness12.48×Health
AccuWeather11.12×Home & Garden
Enterprise Rent-A-Car10.49×Cars & Mobility
Patrick Swayze18.55×Movies & TV
Dakota Johnson13.91×Movies & TV
Microblogging12.67×Technology & Electronics
Jason Momoa12.95×Movies & TV
Clint Eastwood12.41×Movies & TV
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PriceSmart audience
TraitClusterScore
PatriotismCONSERVATISM1.69
DIY MentalityTHRILL1.55
Urban LifestyleOPEN1.5
SustainabilityBALANCE1.48
Need for SecurityCONSERVATISM1.47
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for PriceSmart
CountryShare
Colombia69.7%
United States11.0%
Brazil5.8%

See PriceSmart audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does PriceSmart have in United States?

PriceSmart has an estimated audience of 255,025 people in United States, concentrated in Florida and New York.

What is the gender split and age of PriceSmart fans?

69.8% of PriceSmart fans are female, 30.2% are male, with an average age of 40.0 years.

Which brands do PriceSmart fans like most?

PriceSmart fans show strongest brand affinity for Google Maps (19.28×), CarGurus (25.82×), and Capital One (16.9×) over the country average.

Where do PriceSmart fans live in United States?

PriceSmart fans in United States are most concentrated in Florida (reach 82,980), New York (reach 39,309), and California (reach 37,555). These three regions account for the largest share of the active audience.

What other brands do PriceSmart fans also like?

Beyond PriceSmart itself, the audience over-indexes on CarGurus (25.82×), Capital One (16.9×), Pollo Campero (54.73×), and Google News (15.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PriceSmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.