Rascasse Audience Intelligence

PriceSmart Audience in United States

A data profile of the people who buy, follow and care about PriceSmart in United States — modelled from more than twelve digital signal sources. PriceSmart has an estimated audience of 258,272 people in United States.

#782among NGO / Political Party in United States#3175in Business & Career

The average PriceSmart fan in United States is 40.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Pollo Campero, Forge of Empires, Best Buy, with strongest over-indexing on Pollo Campero (32.66× the country average).

Demographically, the PriceSmart audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PriceSmart fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Pollo Campero.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PriceSmart profile in United States.

Audience size
258K
in United States
Gender
69.8%♀
30.2% male
Age
40.0
average years
Country rank
#52019
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PriceSmart fans

69.8% are female, 30.2% are male, average age 40.0.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for PriceSmart audience in United States
MetricValue
Female69.8%
Male30.2%
Average age40.0
Estimated audience size258,272
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the PriceSmart audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3925%
40-4919%
50+21%
Fig. 04

Worldwide distribution

10.5%

of the worldwide PriceSmart audience comes from United States.

Worldwide audience distribution share by country for PriceSmart
CountryShare
Colombia71.4%
United States10.5%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PriceSmart audience in United States is strongest.

Fig. 05

Top regions by affinity

PriceSmart fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K5.65×
02Washington, District of Columbia~2K2.89×
03New York~40K2.55×
04New Jersey~10K2.24×
05Virginia~10K1.92×
06Maryland~7K1.66×
07Oklahoma~4K1.57×
08Georgia~10K1.52×
09Rhode Island~1K1.51×
10Connecticut~4K1.49×
11Massachusetts~7K1.44×
12California~40K1.38×
13Texas~30K1.17×
14Pennsylvania~9K1.04×
15Nevada~2K1.00×
16Oregon~3K0.96×
17North Carolina~7K0.93×
18Colorado~4K0.93×
19Utah~2K0.89×
20Arkansas~2K0.88×
21Alaska<1K0.88×
22Washington~4K0.87×
23Delaware<1K0.85×
24Vermont<1K0.84×
25New Hampshire<1K0.83×
26North Dakota<1K0.83×
27Illinois~7K0.82×
28Tennessee~4K0.82×
29South Dakota<1K0.82×
30South Carolina~3K0.81×
31Montana<1K0.79×
32Maine<1K0.77×
33Louisiana~2K0.75×
34West Virginia<1K0.75×
35Hawaii<1K0.73×
36Idaho<1K0.72×
37Iowa~1K0.71×
38Nebraska<1K0.71×
39Kansas~1K0.70×
40Minnesota~3K0.69×
41New Mexico<1K0.69×
42Mississippi~1K0.68×
43Arizona~4K0.67×
44Ohio~5K0.61×
45Missouri~3K0.61×
46Kentucky~2K0.61×
47Indiana~3K0.60×
48Wisconsin~2K0.60×
49Alabama~2K0.59×
50Michigan~3K0.52×
Fig. 06

Affinity by region

Affinity by region — PriceSmart, United States
0.52×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PriceSmart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PriceSmart audience
#·InterestCategoryAffinity×
01Forge of EmpiresGames80.62×
02Pollo CamperoFood & Beverages32.66×
03Camping World Truck SeriesSports23.33×
04XPO LogisticsBusiness & Career20.00×
05Judi DenchMovies & TV20.00×
06Gangs of New YorkMovies & TV20.00×
07Burn After ReadingMovies & TV20.00×
08Skyline ChiliFood & Beverages17.29×
09City-building gameGames16.41×
10Requiem for a DreamMovies & TV15.58×
11Dustin HoffmanMovies & TV14.41×
12byu basketballSports12.42×
13Maison MargielaFashion & Accessoires12.16×
14City BankBusiness & Career6.66×
15Las VegasTravel & Leisure5.16×
16Best BuyShopping4.87×
17WhatsAppInternet & Social Media4.14×
18KFCFood & Beverages3.92×
19RadioTechnology & Electronics3.03×
20Burger KingFood & Beverages2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PriceSmart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PriceSmart audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
SpiritualityBALANCE1.99×
Need for SecurityCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PriceSmart audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.77×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PriceSmart have in United States?

PriceSmart has an estimated audience of 258,272 people in United States, concentrated in Florida and California.

02

What is the gender split and age of PriceSmart fans?

69.8% of PriceSmart fans are female, 30.2% are male, with an average age of 40.0 years.

03

Which brands do PriceSmart fans like most?

PriceSmart fans show strongest brand affinity for Pollo Campero (32.66×), Forge of Empires (80.62×), and Best Buy (4.87×) over the country average.

04

Where do PriceSmart fans live in United States?

PriceSmart fans in United States are most concentrated in Florida (reach ~100K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do PriceSmart fans also like?

Beyond PriceSmart itself, the audience over-indexes on Forge of Empires (80.62×), Best Buy (4.87×), Las Vegas (5.16×), and Camping World Truck Series (23.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See PriceSmart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PriceSmart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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