A data profile of the people who buy, follow and care about Professional Photographers of America in United States — modelled from more than twelve digital signal sources. Professional Photographers of America has an estimated audience of 1,109,792 people in United States.
The average Professional Photographers of America fan in United States is 34.2 years old, more female, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, California, Texas.
Top brand affinities include Digital camera, Canon, Nikon, with strongest over-indexing on Digital camera (14.06× the country average).
Demographically, the Professional Photographers of America audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Professional Photographers of America fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Digital camera.
The key figures that characterise the Professional Photographers of America profile in United States.
55.2% are female, 44.8% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 34.2 |
| Estimated audience size | 1,109,792 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 11% |
Where the Professional Photographers of America audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~500K | 13.29× | |
| 02 | Washington, District of Columbia | ~6K | 1.80× | |
| 03 | Delaware | ~5K | 1.76× | |
| 04 | New Jersey | ~30K | 1.24× | |
| 05 | Virginia | ~30K | 1.09× | |
| 06 | New York | ~70K | 1.06× | |
| 07 | Utah | ~10K | 1.05× | |
| 08 | Rhode Island | ~3K | 0.96× | |
| 09 | Maryland | ~20K | 0.95× | |
| 10 | Hawaii | ~4K | 0.89× | |
| 11 | Massachusetts | ~20K | 0.88× | |
| 12 | Colorado | ~20K | 0.88× | |
| 13 | Florida | ~60K | 0.84× | |
| 14 | California | ~100K | 0.82× | |
| 15 | New Hampshire | ~4K | 0.81× | |
| 16 | Connecticut | ~9K | 0.79× | |
| 17 | Alaska | ~2K | 0.79× | |
| 18 | Vermont | ~2K | 0.78× | |
| 19 | Georgia | ~30K | 0.77× | |
| 20 | Kansas | ~7K | 0.77× | |
| 21 | Oregon | ~10K | 0.76× | |
| 22 | North Dakota | ~2K | 0.76× | |
| 23 | Nevada | ~8K | 0.74× | |
| 24 | Maine | ~3K | 0.74× | |
| 25 | Montana | ~2K | 0.74× | |
| 26 | North Carolina | ~20K | 0.73× | |
| 27 | South Carolina | ~10K | 0.73× | |
| 28 | Minnesota | ~10K | 0.73× | |
| 29 | South Dakota | ~2K | 0.73× | |
| 30 | Idaho | ~4K | 0.72× | |
| 31 | Texas | ~70K | 0.70× | |
| 32 | Washington | ~20K | 0.70× | |
| 33 | Arizona | ~20K | 0.69× | |
| 34 | Tennessee | ~20K | 0.69× | |
| 35 | Ohio | ~20K | 0.68× | |
| 36 | Wisconsin | ~10K | 0.68× | |
| 37 | Nebraska | ~4K | 0.68× | |
| 38 | West Virginia | ~4K | 0.68× | |
| 39 | Arkansas | ~6K | 0.67× | |
| 40 | Michigan | ~20K | 0.66× | |
| 41 | Kentucky | ~9K | 0.66× | |
| 42 | Missouri | ~10K | 0.65× | |
| 43 | Alabama | ~10K | 0.65× | |
| 44 | Illinois | ~20K | 0.64× | |
| 45 | Indiana | ~10K | 0.64× | |
| 46 | Louisiana | ~9K | 0.63× | |
| 47 | Oklahoma | ~8K | 0.63× | |
| 48 | Iowa | ~6K | 0.63× | |
| 49 | New Mexico | ~3K | 0.62× | |
| 50 | Mississippi | ~5K | 0.60× |
The strongest cross-interests of the Professional Photographers of America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nikon | Technology & Electronics | 18.91× | ||
| 02 | Rosie O'Donnell | Movies & TV | 18.91× | ||
| 03 | Paper Source | Shopping | 18.91× | ||
| 04 | Cultural tourism | Travel & Leisure | 18.91× | ||
| 05 | Zadig & Voltaire | Fashion & Accessoires | 18.91× | ||
| 06 | Canon | Technology & Electronics | 18.75× | ||
| 07 | Zimmermann | Home & Garden | 16.74× | ||
| 08 | Digital camera | Technology & Electronics | 14.06× | ||
| 09 | Single-lens reflex camera | Technology & Electronics | 11.15× | ||
| 10 | COS | Shopping | 10.47× | ||
| 11 | Polo Ralph Lauren | Fashion & Accessoires | 6.28× | ||
| 12 | Videography | Internet & Social Media | 3.96× | ||
| 13 | Wildlife photography | Technology & Electronics | 3.90× | ||
| 14 | Digital art | Arts & Culture | 3.83× | ||
| 15 | Fine-art photography | Technology & Electronics | 3.75× | ||
| 16 | Bath and Bodyworks | Shopping | 3.26× | ||
| 17 | Digital photography | Business & Career | 2.58× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.90× | ||
| 19 | Superman | Movies & TV | 1.67× | ||
| 20 | Target Corporation | Shopping | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.06× | |
| Travelling | THRILL | 2.03× | |
| Luxury Orientation | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Individualism | JOY | 0.94× |
Professional Photographers of America has an estimated audience of 1,109,792 people in United States, concentrated in Pennsylvania and California.
55.2% of Professional Photographers of America fans are female, 44.8% are male, with an average age of 34.2 years.
Professional Photographers of America fans show strongest brand affinity for Digital camera (14.06×), Canon (18.75×), and Nikon (18.91×) over the country average.
Professional Photographers of America fans in United States are most concentrated in Pennsylvania (reach ~500K), California (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Professional Photographers of America itself, the audience over-indexes on Canon (18.75×), Nikon (18.91×), Rosie O'Donnell (18.91×), and Zimmermann (16.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Professional Photographers of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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