Prune Audience in United States
Prune has an estimated audience of 263,281 people in United States. 81.7% are female, 18.3% are male, average age 49.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Vanessa Kirby, Clint Eastwood.
The average Prune fan in United States is 49.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Prune audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Prune fans
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 49.8 |
| Estimated audience size | 263,281 |
Audience persona
The typical Prune fan in United States is more female, around 49.8 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,889 | 1.34× |
| Texas | 27,200 | 1.2× |
| Florida | 21,963 | 1.23× |
| New York | 20,081 | 1.36× |
| Georgia | 9,774 | 1.21× |
| Illinois | 9,557 | 1.09× |
| Pennsylvania | 9,166 | 1.03× |
| North Carolina | 8,990 | 1.13× |
| New Jersey | 8,261 | 1.23× |
| Virginia | 8,121 | 1.27× |
| Ohio | 7,905 | 0.97× |
| Michigan | 6,922 | 1.01× |
| Massachusetts | 6,771 | 1.31× |
| Washington | 6,297 | 1.19× |
| Maryland | 5,674 | 1.25× |
| Arizona | 5,208 | 0.97× |
| Tennessee | 4,940 | 0.94× |
| Indiana | 4,830 | 1× |
| Missouri | 4,049 | 0.95× |
| South Carolina | 3,662 | 0.92× |
| Alabama | 3,659 | 0.99× |
| Minnesota | 3,631 | 0.96× |
| Colorado | 3,586 | 0.86× |
| Wisconsin | 3,411 | 0.86× |
| Louisiana | 3,380 | 1× |
| Kentucky | 3,156 | 0.96× |
| Oregon | 3,084 | 1.02× |
| Connecticut | 2,929 | 1.11× |
| Oklahoma | 2,887 | 0.99× |
| Nevada | 2,305 | 0.91× |
| Utah | 2,288 | 0.97× |
| Kansas | 2,178 | 1.05× |
| Mississippi | 2,151 | 0.99× |
| Arkansas | 2,107 | 0.97× |
| Iowa | 2,048 | 0.94× |
| Hawaii | 1,345 | 1.19× |
| Nebraska | 1,270 | 0.96× |
| New Mexico | 1,089 | 0.82× |
| Idaho | 1,081 | 0.82× |
| Washington, District of Columbia | 1,068 | 1.35× |
| New Hampshire | 923 | 0.89× |
| West Virginia | 914 | 0.75× |
| Rhode Island | 835 | 1× |
| Maine | 747 | 0.79× |
| Delaware | 694 | 0.95× |
| Montana | 540 | 0.74× |
| South Dakota | 488 | 0.8× |
| North Dakota | 419 | 0.78× |
| Alaska | 406 | 0.72× |
| Vermont | 333 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Vanessa Kirby | 18× | Movies & TV |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Capital One | 5.13× | Business & Career |
| Flickr | 12.51× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Amanda Seyfried | 12.77× | Movies & TV |
| Google Maps | 4.74× | Internet & Social Media |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.53× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| Matt Damon | 12.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.46 |
| Price Sensitivity | PREMIUM | 1.4 |
| Career Orientation | POWER | 1.34 |
| Indulgence | JOY | 1.29 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Spain | 10.0% |
| Japan | 9.2% |
See Prune audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
Frequently asked questions
How many fans does Prune have in United States?
Prune has an estimated audience of 263,281 people in United States, concentrated in California and Texas.
What is the gender split and age of Prune fans?
81.7% of Prune fans are female, 18.3% are male, with an average age of 49.8 years.
Which brands do Prune fans like most?
Prune fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Prune fans live in United States?
Prune fans in United States are most concentrated in California (reach 38,889), Texas (reach 27,200), and Florida (reach 21,963). These three regions account for the largest share of the active audience.
What other brands do Prune fans also like?
Beyond Prune itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Vanessa Kirby (18×), and Clint Eastwood (12.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Prune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.