Rascasse Audience Intelligence

Prune Audience in United States

A data profile of the people who buy, follow and care about Prune in United States — modelled from more than twelve digital signal sources. Prune has an estimated audience of 263,281 people in United States.

#38among Fruit in United States#14011among Topic in United States#2624in Food & Beverages

The average Prune fan in United States is 49.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ronaldinho, Newcastle United F.C., Publix, with strongest over-indexing on Ronaldinho (18× the country average).

Demographically, the Prune audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prune fan in United States is more female, around 49.8 years old, with strong Family Orientation tendencies and a notable affinity for Ronaldinho.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prune profile in United States.

Audience size
263K
in United States
Gender
81.7%♀
18.3% male
Age
49.8
average years
Country rank
#51567
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Prune fans

81.7% are female, 18.3% are male, average age 49.8.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for Prune audience in United States
MetricValue
Female81.7%
Male18.3%
Average age49.8
Estimated audience size263,281
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Prune audience in United States
Age bracketShare%
16-194%
20-296%
30-3913%
40-4931%
50+46%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Prune audience comes from United States.

Worldwide audience distribution share by country for Prune
CountryShare
United States19.3%
Colombia11.0%
Japan10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prune audience in United States is strongest.

Fig. 05

Top regions by affinity

Prune fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.26×
02New York~20K1.24×
03Massachusetts~6K1.24×
04Washington, District of Columbia<1K1.22×
05Virginia~8K1.21×
06Maryland~5K1.20×
07New Jersey~8K1.19×
08Florida~20K1.18×
09Hawaii~1K1.16×
10Washington~6K1.14×
11Georgia~9K1.13×
12Texas~30K1.12×
13North Carolina~9K1.12×
14Connecticut~3K1.10×
15Pennsylvania~9K1.06×
16Louisiana~4K1.06×
17Delaware<1K1.06×
18Arkansas~2K1.05×
19Alabama~4K1.04×
20Kansas~2K1.04×
21Mississippi~2K1.03×
22Nebraska~1K1.03×
23Illinois~9K1.02×
24Oregon~3K1.00×
25Oklahoma~3K1.00×
26Indiana~5K0.99×
27Kentucky~3K0.99×
28Rhode Island<1K0.98×
29Michigan~7K0.97×
30South Carolina~4K0.96×
31Iowa~2K0.95×
32Ohio~8K0.94×
33Missouri~4K0.94×
34Utah~2K0.94×
35Tennessee~5K0.93×
36Minnesota~4K0.93×
37New Hampshire<1K0.93×
38Arizona~5K0.92×
39Idaho~1K0.90×
40South Dakota<1K0.90×
41Nevada~2K0.89×
42Maine<1K0.89×
43Alaska<1K0.89×
44North Dakota<1K0.89×
45Wisconsin~3K0.88×
46West Virginia~1K0.88×
47New Mexico~1K0.87×
48Vermont<1K0.87×
49Colorado~3K0.84×
50Montana<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Prune, United States
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prune audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prune audience
#·InterestCategoryAffinity×
01RonaldinhoSports18.00×
02Newcastle United F.C.Sports18.00×
03Pep GuardiolaSports18.00×
04Antoine GriezmannSports17.36×
05Kelly OsbourneMusic & Radio4.44×
06PublixShopping3.42×
07FedExBusiness & Career3.27×
08Sustainable energyHome & Garden3.14×
09Microwave ovenHome & Garden3.08×
10Renewable energyBusiness & Career3.03×
11KrogerFood & Beverages2.45×
12NostalgiaHome & Garden2.23×
13Mortgage loansBusiness & Career2.17×
14PinterestInternet & Social Media2.09×
15Dollar GeneralShopping1.86×
16Nonprofit organizationPolitics & Society1.84×
17BarbecueFood & Beverages1.75×
18Health careBusiness & Career1.63×
19RecipesFood & Beverages1.61×
20FurnitureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prune audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prune audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
Need for SecurityCONSERVATISM1.84×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prune audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Luxury OrientationPREMIUM0.85×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Prune have in United States?

Prune has an estimated audience of 263,281 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Prune fans?

81.7% of Prune fans are female, 18.3% are male, with an average age of 49.8 years.

03

Which brands do Prune fans like most?

Prune fans show strongest brand affinity for Ronaldinho (18×), Newcastle United F.C. (18×), and Publix (3.42×) over the country average.

04

Where do Prune fans live in United States?

Prune fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Prune fans also like?

Beyond Prune itself, the audience over-indexes on Newcastle United F.C. (18×), Publix (3.42×), Pinterest (2.09×), and FedEx (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Prune audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Prune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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