Publicity Audience in United States

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Publicity has an estimated audience of 2,385,190 people in United States. 59.1% are female, 40.9% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Pillow, Jingoism, Product design, Nationality.

The average Publicity fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Pillow, Jingoism, with strongest over-indexing on Regional styles of Mexican music (12.32× the country average). Demographically, the Publicity audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Publicity fans

Demographic split for Publicity audience in United States
MetricValue
Female59.1%
Male40.9%
Average age43.2
Estimated audience size2,385,190

Audience persona

The typical Publicity fan in United States is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Publicity in United States
RegionReachAffinity
California353,0331.35×
Texas218,4411.07×
Florida186,1781.15×
New York161,7781.21×
North Carolina120,8961.68×
Georgia95,1881.3×
Illinois84,8711.07×
Pennsylvania80,8551.01×
Virginia71,3131.23×
Ohio67,5440.92×
New Jersey64,9851.07×
Michigan60,8610.98×
Tennessee49,7681.04×
Arizona49,3891.01×
Washington49,0621.03×
Massachusetts44,8830.96×
Indiana42,9550.99×
South Carolina42,3111.18×
Maryland42,1371.03×
Louisiana40,6631.32×
Alabama37,2251.12×
Missouri37,1330.97×
Kentucky34,9031.17×
Wisconsin32,2510.9×
Mississippi29,1031.48×
Minnesota28,3430.83×
Oklahoma28,2401.07×
Colorado27,7620.74×
Oregon25,3840.93×
Connecticut22,8750.96×
Nevada21,4680.93×
Arkansas20,4821.04×
Iowa18,6050.95×
Kansas18,4450.98×
Utah17,1480.8×
New Mexico10,5190.88×
Hawaii10,1840.99×
Nebraska9,8180.82×
West Virginia9,3610.84×
Idaho9,2210.77×
Washington, District of Columbia8,1871.14×
New Hampshire7,1990.77×
Delaware6,4470.98×
Rhode Island5,4620.72×
Maine5,4580.64×
North Dakota4,6960.96×
Montana4,6150.7×
Alaska4,3590.85×
South Dakota4,2870.78×
Vermont3,6630.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Publicity audience
BrandAffinityCategory
Regional styles of Mexican music12.32×Music & Radio
Pillow1.87×Home & Garden
Jingoism1.7×Politics & Society
Product design1.5×Business & Career
Nationality1.6×Politics & Society
Historic site2.81×Arts & Culture
JDSU1.71×Business & Career
Fairy godmother4.07×Literature
Goop2.84×Internet & Social Media
Governor of Michigan3.86×Politics & Society
Electrolyte2.25×Health
Hibachi3.64×Food & Beverages
Home staging2.33×Home & Garden
South Asian cuisine3.89×Food & Beverages
Noodle (Gorillaz)1.53×Music & Radio
Grinch1.61×Movies & TV
Women's empowerment1.6×Politics & Society
Hipster3.61×Politics & Society
Wok2.38×Food & Beverages
Google Home2.3×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Publicity audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
Community OrientationOPEN1.71
Price SensitivityPREMIUM1.71
SustainabilityBALANCE1.62
Urban LifestyleOPEN1.6
Convenience OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Publicity
CountryShare
United States45.5%
United Kingdom8.1%
Philippines7.8%

See Publicity audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Publicity have in United States?

Publicity has an estimated audience of 2,385,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Publicity fans?

59.1% of Publicity fans are female, 40.9% are male, with an average age of 43.2 years.

Which brands do Publicity fans like most?

Publicity fans show strongest brand affinity for Regional styles of Mexican music (12.32×), Pillow (1.87×), and Jingoism (1.7×) over the country average.

Where do Publicity fans live in United States?

Publicity fans in United States are most concentrated in California (reach 353,033), Texas (reach 218,441), and Florida (reach 186,178). These three regions account for the largest share of the active audience.

What other brands do Publicity fans also like?

Beyond Publicity itself, the audience over-indexes on Pillow (1.87×), Jingoism (1.7×), Product design (1.5×), and Nationality (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Publicity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.