Rascasse Audience Intelligence

Rally Finland Audience in United States

A data profile of the people who buy, follow and care about Rally Finland in United States — modelled from more than twelve digital signal sources. Rally Finland has an estimated audience of 45,628 people in United States.

#2among Rally in United States#1666among Event in United States#11252in Sports

The average Rally Finland fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Joe Gibbs Racing, Megamind, Carlos Sainz, with strongest over-indexing on Joe Gibbs Racing (121.36× the country average).

Demographically, the Rally Finland audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rally Finland fan in United States is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Joe Gibbs Racing.

Category: Sports · Type: Event · Subtype: Rally

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rally Finland profile in United States.

Audience size
46K
in United States
Gender
20.8%♀
79.2% male
Age
39.8
average years
Country rank
#101518
Event in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rally Finland fans

20.8% are female, 79.2% are male, average age 39.8.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Rally Finland audience in United States
MetricValue
Female20.8%
Male79.2%
Average age39.8
Estimated audience size45,628
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Rally Finland audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Rally Finland audience comes from United States.

Worldwide audience distribution share by country for Rally Finland
CountryShare
Finland22.8%
Italy18.3%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rally Finland audience in United States is strongest.

Fig. 05

Top regions by affinity

Rally Finland fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.37×
02Montana<1K1.30×
03Maine<1K1.21×
04West Virginia<1K1.18×
05Rhode Island<1K1.18×
06Delaware<1K1.18×
07South Dakota<1K1.18×
08Idaho<1K1.14×
09New Hampshire<1K1.14×
10Alaska<1K1.13×
11Hawaii<1K1.11×
12Washington, District of Columbia<1K1.09×
13New Mexico<1K1.06×
14Nebraska<1K1.05×
15Mississippi<1K1.03×
16Arkansas<1K1.03×
17Kansas<1K1.03×
18Iowa<1K1.00×
19North Dakota<1K1.00×
20Utah<1K0.99×
21Alabama<1K0.98×
22Oklahoma<1K0.98×
23Louisiana<1K0.96×
24Kentucky<1K0.96×
25Connecticut<1K0.96×
26Nevada<1K0.96×
27Oregon<1K0.95×
28South Carolina<1K0.94×
29Missouri<1K0.93×
30Colorado<1K0.92×
31Wisconsin<1K0.92×
32Minnesota<1K0.92×
33Tennessee<1K0.91×
34Indiana<1K0.91×
35Maryland<1K0.90×
36Arizona<1K0.89×
37Massachusetts<1K0.89×
38Washington<1K0.88×
39Michigan~1K0.87×
40New Jersey~1K0.87×
41Virginia<1K0.87×
42Ohio~1K0.86×
43Georgia~1K0.86×
44North Carolina~1K0.86×
45Pennsylvania~1K0.85×
46Illinois~1K0.84×
47Florida~2K0.80×
48Texas~3K0.77×
49New York~2K0.77×
50California~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Rally Finland, United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rally Finland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rally Finland audience
#·InterestCategoryAffinity×
01Joe Gibbs RacingSports121.36×
02Carlos SainzSports64.50×
03MegamindMovies & TV34.51×
04The Salvation ArmyPolitics & Society30.14×
05Max VerstappenSports20.00×
06Charles LeclercSports20.00×
07Meet the RobinsonsMovies & TV20.00×
08Night at the MuseumMovies & TV20.00×
09Kung Fu PandaMovies & TV20.00×
10DumboMovies & TV18.50×
11Arabic coffeeFood & Beverages17.03×
12MonstersMovies & TV13.63×
13Daytona International SpeedwaySports12.66×
14Nissan GT-RCars & Mobility12.57×
15Zac EfronMovies & TV11.89×
16Lewis HamiltonSports11.05×
17LoggingTechnology & Electronics10.13×
18CarcareCars & Mobility8.05×
19Scooby-DooMovies & TV6.97×
20O'Reilly Auto PartsCars & Mobility4.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rally Finland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rally Finland audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.54×
PatriotismCONSERVATISM2.23×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rally Finland audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.69×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rally Finland have in United States?

Rally Finland has an estimated audience of 45,628 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rally Finland fans?

20.8% of Rally Finland fans are female, 79.2% are male, with an average age of 39.8 years.

03

Which brands do Rally Finland fans like most?

Rally Finland fans show strongest brand affinity for Joe Gibbs Racing (121.36×), Megamind (34.51×), and Carlos Sainz (64.5×) over the country average.

04

Where do Rally Finland fans live in United States?

Rally Finland fans in United States are most concentrated in California (reach ~3K), Texas (reach ~3K), and Florida (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Rally Finland fans also like?

Beyond Rally Finland itself, the audience over-indexes on Megamind (34.51×), Carlos Sainz (64.5×), Max Verstappen (20×), and The Salvation Army (30.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rally audiences in United States

See Rally Finland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rally Finland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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