Rap metal Audience in United States

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Rap metal has an estimated audience of 344,164 people in United States. 31.1% are female, 68.9% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Winemaking, Home construction, Minnesota, Alaska.

The average Rap metal fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Winemaking, Home construction, with strongest over-indexing on Dog breed (5.68× the country average). Demographically, the Rap metal audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rap metal fans

Demographic split for Rap metal audience in United States
MetricValue
Female31.1%
Male68.9%
Average age30.5
Estimated audience size344,164

Audience persona

The typical Rap metal fan in United States is more male, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Rap metal in United States
RegionReachAffinity
California27,1590.72×
Texas21,6720.73×
Florida15,7740.68×
New York11,8930.62×
North Carolina9,5740.92×
Pennsylvania8,9210.77×
Illinois8,4900.74×
Ohio8,0150.76×
Georgia7,1560.67×
Tennessee5,5530.8×
Indiana5,5210.88×
Michigan5,5020.61×
Washington5,3150.77×
Virginia5,1650.62×
Arizona4,8760.69×
New Jersey4,5020.51×
Massachusetts4,1140.61×
Missouri3,9020.7×
Maryland3,8860.66×
Minnesota3,7900.77×
Kentucky3,5130.81×
Oregon3,4440.87×
Wisconsin3,4210.66×
Colorado3,2980.61×
Connecticut3,2530.94×
South Carolina3,2160.62×
Louisiana2,9570.67×
Alabama2,5910.54×
Oklahoma2,5500.67×
Mississippi2,3480.83×
Arkansas2,2590.8×
Kansas2,0880.77×
Nevada2,0670.62×
Utah2,0290.66×
Iowa1,9830.7×
West Virginia1,9381.21×
Alaska1,9342.63×
Idaho1,7901.04×
Hawaii1,7101.16×
Montana1,6861.77×
New Mexico1,6850.98×
Maine1,6691.35×
South Dakota1,6642.09×
North Dakota1,6202.29×
New Hampshire1,5971.18×
Wyoming1,5683.07×
Nebraska1,5640.91×
Rhode Island1,5421.41×
Vermont1,5172.51×
Delaware1,3811.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rap metal audience
BrandAffinityCategory
Dog breed5.68×Pets & Animals
Winemaking10.14×Food & Beverages
Home construction2.76×Home & Garden
Minnesota2.33×Travel & Leisure
Alaska2.17×Travel & Leisure
3D printing3.18×Technology & Electronics
Nebraska3.06×Travel & Leisure
Natural rubber2.27×Cars & Mobility
Justice2.59×Politics & Society
Sinaloa3.27×Travel & Leisure
Litter box1.76×Pets & Animals
Sailor3.44×Travel & Leisure
ABC 7 Chicago2.59×Movies & TV
WESH2.67×Movies & TV
Google Analytics2.63×Internet & Social Media
Temple Grandin4.02×Literature
IS (Infinite Stratos)1.98×Literature
Springfield, Illinois5.58×Travel & Leisure
Temple Grandin3.48×Literature
WFTV2.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rap metal audience
TraitClusterScore
ExtroversionTHRILL2.29
Early Adopter MentalityPOWER1.5
Convenience OrientationPREMIUM1.31
Urban LifestyleOPEN1.29
LGBTQ+ IdentityOPEN1.24
IndividualismJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Rap metal
CountryShare
Italy38.6%
United States37.8%
United Kingdom4.4%

See Rap metal audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Rap metal have in United States?

Rap metal has an estimated audience of 344,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Rap metal fans?

31.1% of Rap metal fans are female, 68.9% are male, with an average age of 30.5 years.

Which brands do Rap metal fans like most?

Rap metal fans show strongest brand affinity for Dog breed (5.68×), Winemaking (10.14×), and Home construction (2.76×) over the country average.

Where do Rap metal fans live in United States?

Rap metal fans in United States are most concentrated in California (reach 27,159), Texas (reach 21,672), and Florida (reach 15,774). These three regions account for the largest share of the active audience.

What other brands do Rap metal fans also like?

Beyond Rap metal itself, the audience over-indexes on Winemaking (10.14×), Home construction (2.76×), Minnesota (2.33×), and Alaska (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rap metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.