Rascasse Audience Intelligence

Red Dot Audience in United States

Name: Red Dot — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Red Dot in United States — modelled from more than twelve digital signal sources. Red Dot has an estimated audience of 428,168 people in United States.

#494among NGO / Political Party in United States #1074in Technology & Electronics

The average Red Dot fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include BBVA Compass, The Pink Monogram, paul smith, with strongest over-indexing on BBVA Compass (422.04× the country average).

Demographically, the Red Dot audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Dot fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for BBVA Compass.

Category: Technology & Electronics · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Dot profile in United States.

Audience size

428K

in United States

Gender

41.9%♀

58.1% male

Age

45.0

average years

Country rank

#40031

NGO / Political Party in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Red Dot fans

41.9% are female, 58.1% are male, average age 45.0.

Fig. 02

Gender split

41.9%

Female

58.1%

Male

Demographic split for Red Dot audience in United States
Metric	Value
Female	41.9%
Male	58.1%
Average age	45.0
Estimated audience size	428,168

Fig. 03

Age distribution

Age distribution of the Red Dot audience in United States
Age bracket	Share	%
16-19		11%
20-29		13%
30-39		17%
40-49		22%
50+		37%

Fig. 04

Worldwide distribution

19.5%

of the worldwide Red Dot audience comes from United States.

Worldwide audience distribution share by country for Red Dot
Country	Share
United States	19.5%
China	12.1%
Germany	8.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Dot audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Dot fans by region: top regions in United States
#	Region	Reach	×
01	Illinois	~30K	2.30×
02	Michigan	~10K	1.28×
03	Kentucky	~6K	1.25×
04	Washington	~10K	1.23×
05	Utah	~4K	1.20×
06	Oregon	~5K	1.12×
07	California	~50K	1.10×
08	Texas	~40K	1.07×
09	Arkansas	~4K	1.07×
10	Montana	~1K	1.07×
11	Oklahoma	~5K	1.06×
12	Louisiana	~6K	1.05×
13	Mississippi	~4K	1.05×
14	Idaho	~2K	1.05×
15	Alaska	<1K	1.04×
16	Indiana	~8K	1.03×
17	Missouri	~7K	1.01×
18	Kansas	~3K	1.01×
19	North Carolina	~10K	1.00×
20	Colorado	~6K	0.99×
21	Wisconsin	~6K	0.99×
22	Minnesota	~6K	0.99×
23	Tennessee	~8K	0.98×
24	Alabama	~6K	0.98×
25	Nebraska	~2K	0.98×
26	West Virginia	~2K	0.98×
27	Georgia	~10K	0.97×
28	Virginia	~10K	0.97×
29	Iowa	~3K	0.97×
30	Maine	~1K	0.97×
31	Arizona	~8K	0.96×
32	Washington, District of Columbia	~1K	0.96×
33	South Dakota	<1K	0.96×
34	Vermont	<1K	0.95×
35	New York	~20K	0.94×
36	Pennsylvania	~10K	0.94×
37	South Carolina	~6K	0.94×
38	Massachusetts	~8K	0.93×
39	New Mexico	~2K	0.92×
40	New Hampshire	~1K	0.91×
41	North Dakota	<1K	0.91×
42	Nevada	~4K	0.90×
43	Connecticut	~4K	0.89×
44	Florida	~20K	0.88×
45	Ohio	~10K	0.86×
46	Hawaii	~1K	0.85×
47	Maryland	~6K	0.84×
48	Rhode Island	~1K	0.84×
49	New Jersey	~8K	0.81×
50	Delaware	<1K	0.77×

Affinity by region — Red Dot, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Dot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Dot audience
#	Interest	Category	×
01	The Pink Monogram	Brand	562.35×
02	BBVA Compass	Business & Career	422.04×
03	dragon city	Games	46.97×
04	Reborn!	Literature	35.63×
05	paul smith	Fashion & Accessoires	31.88×
06	Sports league	Sports	6.36×
07	Jerusalem	Travel & Leisure	4.77×
08	Dick Van Dyke	Movies & TV	4.21×
09	Daily Mail	News	3.89×
10	Exhibition game	Games	3.76×
11	MSN	News	3.18×
12	Virtue	Politics & Society	3.09×
13	Wealth	Business & Career	2.31×
14	History	Literature	2.08×
15	Pinterest	Internet & Social Media	2.03×
16	Rock music	Music & Radio	1.91×
17	Donald Trump	Politics & Society	1.89×
18	U.S. state	Travel & Leisure	1.84×
19	Nature	Home & Garden	1.84×
20	United States	Travel & Leisure	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Dot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Red Dot audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.91×
Community Orientation	OPEN	1.75×
Spirituality	BALANCE	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Red Dot audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	1.07×
Healthy Lifestyle	BALANCE	1.16×
Urban Lifestyle	OPEN	1.16×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Red Dot have in United States?

Red Dot has an estimated audience of 428,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Dot fans?

41.9% of Red Dot fans are female, 58.1% are male, with an average age of 45.0 years.

Which brands do Red Dot fans like most?

Red Dot fans show strongest brand affinity for BBVA Compass (422.04×), The Pink Monogram (562.35×), and paul smith (31.88×) over the country average.

Where do Red Dot fans live in United States?

Red Dot fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Red Dot fans also like?

Beyond Red Dot itself, the audience over-indexes on The Pink Monogram (562.35×), paul smith (31.88×), dragon city (46.97×), and Reborn! (35.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Red Dot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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