Red Dot Audience in United States

Red Dot logo

Red Dot has an estimated audience of 409,641 people in United States. 41.9% are female, 58.1% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: BBVA Compass, The Pink Monogram, paul smith, dragon city, Reborn!.

The average Red Dot fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BBVA Compass, The Pink Monogram, paul smith, with strongest over-indexing on BBVA Compass (422.04× the country average). Demographically, the Red Dot audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: NGO / Political Party

Demographics of Red Dot fans

Demographic split for Red Dot audience in United States
MetricValue
Female41.9%
Male58.1%
Average age45.0
Estimated audience size409,641

Audience persona

The typical Red Dot fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for BBVA Compass.

Top regions in United States

Top regions ranked by reach for Red Dot in United States
RegionReachAffinity
California50,4021.12×
Texas39,7451.13×
Florida26,3500.95×
New York22,3000.97×
Michigan15,0261.4×
Pennsylvania13,6580.99×
Illinois13,4410.98×
Georgia13,1531.04×
North Carolina12,5501.02×
Ohio11,0840.88×
Washington10,6841.3×
Virginia9,5890.96×
Tennessee8,6701.06×
New Jersey8,3230.8×
Arizona8,0960.97×
Indiana7,7671.04×
Massachusetts7,5990.94×
Missouri7,1521.08×
Colorado7,0491.09×
Kentucky6,8991.34×
Wisconsin6,3361.03×
Louisiana6,1751.17×
South Carolina5,9940.97×
Minnesota5,9391.01×
Maryland5,9040.84×
Alabama5,8121.02×
Oregon5,3411.14×
Utah4,7251.29×
Oklahoma4,6901.03×
Arkansas3,6481.08×
Mississippi3,5731.06×
Connecticut3,5600.87×
Nevada3,5060.88×
Kansas3,4461.07×
Iowa3,3921.01×
Idaho2,1891.07×
Nebraska2,1651.05×
West Virginia1,9291.01×
New Mexico1,8440.9×
Maine1,3810.94×
New Hampshire1,3400.83×
Hawaii1,3130.75×
Montana1,1991.05×
Washington, District of Columbia1,1630.94×
Rhode Island9800.75×
Alaska8991.03×
South Dakota8130.86×
Delaware7530.67×
North Dakota7070.84×
Vermont6180.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Dot audience
BrandAffinityCategory
BBVA Compass422.04×Business & Career
The Pink Monogram562.35×
paul smith31.88×Fashion & Accessoires
dragon city46.97×Games
Reborn!35.63×Literature
MSN3.18×News
Fox News Channel2.25×Movies & TV
Virtue3.09×Politics & Society
Daily Mail3.89×News
Friends2.2×Movies & TV
Exhibition game3.76×Games
Jerusalem4.77×Travel & Leisure
Rock music1.91×Music & Radio
Sports league6.36×Sports
History2.08×Literature
Pinterest2.03×Internet & Social Media
Euphoria1.64×Movies & TV
United States1.61×Travel & Leisure
U.S. state1.84×Travel & Leisure
Nature1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Dot audience
TraitClusterScore
PatriotismCONSERVATISM2.92
Risk AppetiteTHRILL1.39
Design AffinityPREMIUM1.37
IndividualismJOY1.32
Early Adopter MentalityPOWER1.3
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Red Dot
CountryShare
United States19.9%
China12.9%
Australia8.3%

See Red Dot audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Red Dot have in United States?

Red Dot has an estimated audience of 409,641 people in United States, concentrated in California and Texas.

What is the gender split and age of Red Dot fans?

41.9% of Red Dot fans are female, 58.1% are male, with an average age of 45.0 years.

Which brands do Red Dot fans like most?

Red Dot fans show strongest brand affinity for BBVA Compass (422.04×), The Pink Monogram (562.35×), and paul smith (31.88×) over the country average.

Where do Red Dot fans live in United States?

Red Dot fans in United States are most concentrated in California (reach 50,402), Texas (reach 39,745), and Florida (reach 26,350). These three regions account for the largest share of the active audience.

What other brands do Red Dot fans also like?

Beyond Red Dot itself, the audience over-indexes on The Pink Monogram (562.35×), paul smith (31.88×), dragon city (46.97×), and Reborn! (35.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Dot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.