Rascasse Audience Intelligence

Sports league Audience in United States

A data profile of the people who buy, follow and care about Sports league in United States — modelled from more than twelve digital signal sources. Sports league has an estimated audience of 9,160,421 people in United States.

#2469among Topic in United States#322in Sports

The average Sports league fan in United States is 47.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nature, MSN, Hollywood, with strongest over-indexing on Nature (1.61× the country average).

Demographically, the Sports league audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports league fan in United States is balanced, around 47.9 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports league profile in United States.

Audience size
9.2M
in United States
Gender
50.3%♀
49.7% male
Age
47.9
average years
Country rank
#3914
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports league fans

50.3% are female, 49.7% are male, average age 47.9.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Sports league audience in United States
MetricValue
Female50.3%
Male49.7%
Average age47.9
Estimated audience size9,160,421
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Sports league audience in United States
Age bracketShare%
16-195%
20-2911%
30-3917%
40-4924%
50+43%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Sports league audience comes from United States.

Worldwide audience distribution share by country for Sports league
CountryShare
United States41.8%
United Kingdom6.1%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports league audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports league fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.19×
02Vermont~20K1.17×
03North Dakota~20K1.16×
04South Dakota~20K1.12×
05Montana~30K1.09×
06Kansas~80K1.08×
07New York~500K1.06×
08Rhode Island~30K1.05×
09Washington, District of Columbia~30K1.05×
10California~1M1.04×
11Delaware~30K1.04×
12New Hampshire~40K1.02×
13Illinois~300K1.01×
14Idaho~50K1.01×
15West Virginia~40K1.01×
16Maryland~200K1.00×
17Maine~30K1.00×
18Virginia~200K0.99×
19Hawaii~40K0.99×
20Nebraska~40K0.98×
21Nevada~90K0.97×
22New Jersey~200K0.96×
23Massachusetts~200K0.96×
24Arkansas~70K0.96×
25Mississippi~70K0.96×
26Texas~700K0.95×
27Utah~80K0.95×
28New Mexico~40K0.95×
29Pennsylvania~300K0.94×
30Connecticut~90K0.94×
31Arizona~200K0.93×
32Kentucky~100K0.93×
33Oregon~100K0.93×
34Oklahoma~90K0.92×
35Iowa~70K0.92×
36Wisconsin~100K0.91×
37South Carolina~100K0.91×
38Alabama~100K0.91×
39Louisiana~100K0.91×
40North Carolina~200K0.90×
41Missouri~100K0.90×
42Indiana~100K0.89×
43Colorado~100K0.89×
44Minnesota~100K0.89×
45Washington~200K0.88×
46Tennessee~200K0.87×
47Florida~500K0.85×
48Ohio~200K0.85×
49Michigan~200K0.85×
50Georgia~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Sports league, United States
0.84×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports league audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports league audience
#·InterestCategoryAffinity×
01James HardenSports3.79×
02MonarchyPolitics & Society3.58×
03Sam ElliottMovies & TV3.24×
04TriviaGames3.17×
05Sports clubSports2.47×
06CBS SportsMovies & TV2.28×
07DemocracyPolitics & Society2.14×
08HollywoodTravel & Leisure2.12×
09Masters TournamentSports2.10×
10MSNNews2.01×
11Talk radioMusic & Radio1.97×
12Michael JacksonMusic & Radio1.96×
13Mixed martial artsSports1.89×
14Real propertyHome & Garden1.84×
15PGA TourSports1.70×
16NatureHome & Garden1.61×
17WeatherHome & Garden1.59×
18GamblingGames1.55×
19RecreationTravel & Leisure1.53×
20LivestockPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports league audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports league audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Community OrientationOPEN1.28×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports league audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports league have in United States?

Sports league has an estimated audience of 9,160,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports league fans?

50.3% of Sports league fans are female, 49.7% are male, with an average age of 47.9 years.

03

Which brands do Sports league fans like most?

Sports league fans show strongest brand affinity for Nature (1.61×), MSN (2.01×), and Hollywood (2.12×) over the country average.

04

Where do Sports league fans live in United States?

Sports league fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sports league fans also like?

Beyond Sports league itself, the audience over-indexes on MSN (2.01×), Hollywood (2.12×), CBS Sports (2.28×), and Recreation (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sports league audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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