Sports league Audience in United States

Sports league has an estimated audience of 9,160,421 people in United States. 50.3% are female, 49.7% are male, average age 47.9. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, Billy Bob Thornton, Autism Awareness, Aaron Rodgers.

The average Sports league fan in United States is 47.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, Billy Bob Thornton, with strongest over-indexing on Capital One (11.93× the country average). Demographically, the Sports league audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sports league fans

Demographic split for Sports league audience in United States
MetricValue
Female50.3%
Male49.7%
Average age47.9
Estimated audience size9,160,421

Audience persona

The typical Sports league fan in United States is balanced, around 47.9 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sports league in United States
RegionReachAffinity
California1,031,6811.02×
Texas810,1551.03×
New York603,6721.18×
Florida532,8820.86×
Illinois360,4851.18×
Pennsylvania263,1030.85×
North Carolina229,1520.83×
Virginia220,4460.99×
Ohio211,9210.75×
New Jersey201,5980.87×
Georgia200,2350.71×
Massachusetts183,1821.02×
Michigan178,5090.75×
Washington148,6270.81×
Maryland145,4040.92×
Arizona137,3130.73×
Tennessee136,4770.74×
Indiana132,0220.79×
Colorado118,1070.82×
Wisconsin112,9920.82×
Missouri107,9700.73×
Alabama105,0540.82×
Kansas102,6561.42×
Minnesota100,9530.77×
Kentucky98,6660.86×
South Carolina96,3560.7×
Oregon87,7800.84×
Nevada83,8340.95×
Utah82,2701×
Oklahoma80,2040.79×
Louisiana78,6600.67×
Arkansas71,7600.95×
Connecticut71,6290.78×
Mississippi57,6970.76×
Idaho49,8501.09×
Iowa47,3360.63×
West Virginia41,2810.97×
Nebraska40,9930.89×
Alaska38,0261.94×
New Hampshire36,6301.01×
Hawaii36,4160.92×
Rhode Island35,3711.21×
Washington, District of Columbia34,3061.25×
Montana33,1491.3×
New Mexico33,1330.72×
South Dakota32,7191.55×
North Dakota31,8581.69×
Wyoming30,8252.27×
Maine30,2990.92×
Vermont29,8191.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports league audience
BrandAffinityCategory
Capital One11.93×Business & Career
Google Maps8.63×Internet & Social Media
Billy Bob Thornton19×Movies & TV
Autism Awareness19.03×Health
Aaron Rodgers12.2×Sports
CarGurus11.02×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Demi Moore16.31×Movies & TV
Bruce Willis10.94×Movies & TV
Indeed.com6.14×Business & Career
MSN5.87×News
Diane Keaton8.92×Movies & TV
AccuWeather9.22×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Patrick Swayze15.9×Movies & TV
Circle K8.96×Shopping
Enterprise Rent-A-Car7.64×Cars & Mobility
Beetlejuice6.1×Movies & TV
Google News7.16×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports league audience
TraitClusterScore
ExtroversionTHRILL1.3
Family OrientationCONSERVATISM1.16
Community OrientationOPEN1.14
PatriotismCONSERVATISM1.12
Sports ActivityPOWER1.06
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Sports league
CountryShare
United States41.8%
United Kingdom6.1%
India5.6%

See Sports league audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports league have in United States?

Sports league has an estimated audience of 9,160,421 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports league fans?

50.3% of Sports league fans are female, 49.7% are male, with an average age of 47.9 years.

Which brands do Sports league fans like most?

Sports league fans show strongest brand affinity for Capital One (11.93×), Google Maps (8.63×), and Billy Bob Thornton (19×) over the country average.

Where do Sports league fans live in United States?

Sports league fans in United States are most concentrated in California (reach 1,031,681), Texas (reach 810,155), and New York (reach 603,672). These three regions account for the largest share of the active audience.

What other brands do Sports league fans also like?

Beyond Sports league itself, the audience over-indexes on Google Maps (8.63×), Billy Bob Thornton (19×), Autism Awareness (19.03×), and Aaron Rodgers (12.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.