Sports league Audience in Germany
A data profile of the people who buy, follow and care about Sports league in Germany — modelled from more than twelve digital signal sources. Sports league has an estimated audience of 421,948 people in Germany.
The average Sports league fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Robin Williams, Eisbären Berlin, Transfermarkt, with strongest over-indexing on Robin Williams (11.15× the country average).
Demographically, the Sports league audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sports league fan in Germany is more male, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Robin Williams.
At a glance
The key figures that characterise the Sports league profile in Germany.
Search interest · 12-month trend
Demographics of Sports league fans
31.4% are female, 68.6% are male, average age 39.0.
Gender split
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 39.0 |
| Estimated audience size | 421,948 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Sports league audience comes from Germany.
| Country | Share |
|---|---|
| United States | 41.8% |
| United Kingdom | 6.1% |
| India | 5.6% |
Geography
Where the Sports league audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~10K | 1.87× | |
| 02 | Berlin | ~20K | 1.27× | |
| 03 | Hessen | ~40K | 1.24× | |
| 04 | Baden-Württemberg | ~60K | 1.12× | |
| 05 | Bremen | ~4K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~100K | 1.08× | |
| 07 | Rheinland-Pfalz | ~20K | 1.04× | |
| 08 | Hamburg | ~10K | 1.04× | |
| 09 | Bayern | ~70K | 1.01× | |
| 10 | Niedersachsen | ~40K | 0.88× | |
| 11 | Brandenburg | ~10K | 0.88× | |
| 12 | Sachsen | ~20K | 0.78× | |
| 13 | Sachsen-Anhalt | ~9K | 0.78× | |
| 14 | Schleswig-Holstein | ~10K | 0.72× | |
| 15 | Thüringen | ~7K | 0.67× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sports league audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIVB Volleyball Women's World Championship | Sports | 26.23× | ||
| 02 | Toronto Blue Jays | Sports | 23.29× | ||
| 03 | Washington Capitals | Sports | 22.93× | ||
| 04 | Boston Red Sox | Sports | 20.00× | ||
| 05 | Eisbären Berlin | Sports | 13.41× | ||
| 06 | Robin Williams | Movies & TV | 11.15× | ||
| 07 | Holstein Kiel | Sports | 6.20× | ||
| 08 | Ligue 1 | Sports | 6.04× | ||
| 09 | Frauen-Bundesliga | Sports | 5.14× | ||
| 10 | Tipico | Games | 4.50× | ||
| 11 | Transfermarkt | Sports | 3.99× | ||
| 12 | 3. Liga | Sports | 3.76× | ||
| 13 | La Liga | Sports | 3.54× | ||
| 14 | RB Leipzig | Sports | 2.74× | ||
| 15 | SV Werder Bremen | Sports | 2.49× | ||
| 16 | Sportschau | Sports | 2.49× | ||
| 17 | Nature | Home & Garden | 2.09× | ||
| 18 | UEFA Champions League | Sports | 1.67× | ||
| 19 | Borussia Dortmund | Sports | 1.63× | ||
| 20 | FIFA World Cup | Sports | 1.60× |
Personality of the Sports league audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.64× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Sustainability | BALANCE | 0.58× | |
| Creativity | OPEN | 0.59× |
Frequently asked questions
How many fans does Sports league have in Germany?
Sports league has an estimated audience of 421,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports league fans?
31.4% of Sports league fans are female, 68.6% are male, with an average age of 39.0 years.
Which brands do Sports league fans like most?
Sports league fans show strongest brand affinity for Robin Williams (11.15×), Eisbären Berlin (13.41×), and Transfermarkt (3.99×) over the country average.
Where do Sports league fans live in Germany?
Sports league fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Sports league fans also like?
Beyond Sports league itself, the audience over-indexes on Eisbären Berlin (13.41×), Transfermarkt (3.99×), Tipico (4.5×), and Ligue 1 (6.04×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Sports league audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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