Sports league Audience in Germany
Sports league has an estimated audience of 421,948 people in Germany. 31.4% are female, 68.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Robin Williams, Borussia Dortmund, Transfermarkt, Tipico, Holstein Kiel.
The average Sports league fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Robin Williams, Borussia Dortmund, Transfermarkt, with strongest over-indexing on Robin Williams (12.55× the country average). Demographically, the Sports league audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Sports league fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 39.0 |
| Estimated audience size | 421,948 |
Audience persona
The typical Sports league fan in Germany is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Robin Williams.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,101 | 1.14× |
| Bayern | 70,574 | 1.04× |
| Baden-Württemberg | 67,652 | 1.18× |
| Hessen | 41,144 | 1.28× |
| Niedersachsen | 35,278 | 0.86× |
| Berlin | 27,074 | 1.44× |
| Rheinland-Pfalz | 23,118 | 1.09× |
| Sachsen | 14,735 | 0.71× |
| Brandenburg | 11,396 | 0.87× |
| Schleswig-Holstein | 10,593 | 0.7× |
| Hamburg | 10,029 | 1.05× |
| Saarland | 8,898 | 1.72× |
| Sachsen-Anhalt | 7,706 | 0.7× |
| Thüringen | 5,427 | 0.5× |
| Bremen | 4,314 | 1.2× |
| Mecklenburg-Vorpommern | 4,197 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robin Williams | 12.55× | Movies & TV |
| Borussia Dortmund | 2.56× | Sports |
| Transfermarkt | 4.56× | Sports |
| Tipico | 4.42× | Games |
| Holstein Kiel | 7.58× | Sports |
| Eisbären Berlin | 12.01× | Sports |
| FIFA World Cup | 2.67× | Sports |
| UEFA Champions League | 2.72× | Sports |
| SV Werder Bremen | 3.02× | Sports |
| FC Bayern Munich | 2.31× | Sports |
| BSE SENSEX | 25.48× | Business & Career |
| Sportschau | 3.15× | Sports |
| Germany national football team | 4.16× | Sports |
| Chris Froome | 22.24× | Sports |
| Ligue 1 | 5.69× | Sports |
| F.C. Hansa Rostock | 4.59× | Sports |
| 3. Liga | 4.23× | Sports |
| Bundesliga | 2.01× | Sports |
| Brewing | 5.25× | Food & Beverages |
| Chennai Super Kings | 15.95× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Sports Activity | POWER | 1.39 |
| Spirituality | BALANCE | 1.36 |
| Urban Lifestyle | OPEN | 1.25 |
| Need for Security | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| United Kingdom | 6.1% |
| India | 5.6% |
See Sports league audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sports league have in Germany?
Sports league has an estimated audience of 421,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports league fans?
31.4% of Sports league fans are female, 68.6% are male, with an average age of 39.0 years.
Which brands do Sports league fans like most?
Sports league fans show strongest brand affinity for Robin Williams (12.55×), Borussia Dortmund (2.56×), and Transfermarkt (4.56×) over the country average.
Where do Sports league fans live in Germany?
Sports league fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,101), Bayern (reach 70,574), and Baden-Württemberg (reach 67,652). These three regions account for the largest share of the active audience.
What other brands do Sports league fans also like?
Beyond Sports league itself, the audience over-indexes on Borussia Dortmund (2.56×), Transfermarkt (4.56×), Tipico (4.42×), and Holstein Kiel (7.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports league. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.