Replacement window Audience in United States

Replacement window logo

Replacement window has an estimated audience of 498,268 people in United States. 54.9% are female, 45.1% are male, average age 47.0. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Historic site, Goop, Israel, Wok.

The average Replacement window fan in United States is 47.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Historic site, Goop, with strongest over-indexing on Governor of Michigan (8.13× the country average). Demographically, the Replacement window audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Replacement window fans

Demographic split for Replacement window audience in United States
MetricValue
Female54.9%
Male45.1%
Average age47.0
Estimated audience size498,268

Audience persona

The typical Replacement window fan in United States is balanced, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Replacement window in United States
RegionReachAffinity
California34,9010.64×
New York28,2481.01×
Texas26,1930.61×
Ohio23,4931.53×
Pennsylvania22,3051.33×
Florida19,7990.59×
Illinois17,6911.07×
North Carolina16,6231.11×
Michigan15,6961.2×
Indiana15,3231.68×
Georgia13,6620.89×
Colorado12,8351.63×
Virginia12,5061.03×
New Jersey12,1130.96×
Massachusetts11,8461.21×
Tennessee10,6311.06×
South Carolina10,4501.39×
Missouri9,3581.17×
Kentucky9,3331.49×
Wisconsin9,2271.23×
Alabama7,6671.1×
Maryland6,9800.81×
Connecticut6,9631.39×
Kansas5,5751.42×
Washington5,5530.56×
Oklahoma5,5271×
Minnesota5,5030.77×
Iowa5,4301.32×
Arizona5,3680.53×
Louisiana4,4950.7×
Arkansas3,2420.79×
Utah3,0740.69×
Nebraska3,0481.22×
West Virginia3,0311.31×
Mississippi3,0250.74×
New Hampshire2,8551.45×
Maine2,8131.58×
Oregon2,7510.48×
Rhode Island2,3171.46×
Nevada1,8210.38×
New Mexico1,7160.69×
Idaho1,6760.67×
Hawaii1,3170.61×
Delaware1,2210.89×
Vermont1,1971.37×
North Dakota1,0251×
Wyoming8271.12×
Montana8100.59×
South Dakota6960.6×
Washington, District of Columbia6110.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Replacement window audience
BrandAffinityCategory
Governor of Michigan8.13×Politics & Society
Historic site3.9×Arts & Culture
Goop4.27×Internet & Social Media
Israel1.59×Travel & Leisure
Wok4.82×Food & Beverages
Hipster7×Politics & Society
Vocal harmony3.29×Music & Radio
Fairy godmother5.35×Literature
Grinch2.72×Movies & TV
Cherish (group)7.21×Music & Radio
El Paso County, Colorado8.15×Travel & Leisure
Hibachi4.93×Food & Beverages
Google Home3.9×Technology & Electronics
headspace5.49×Health
Grace Slick4.61×Music & Radio
Kendra Scott1.55×Fashion & Accessoires
TV Fanatic5.39×Movies & TV
MK1.95×Music & Radio
Wikia1.52×Internet & Social Media
Cam Ward1.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Replacement window audience
TraitClusterScore
Quality AwarenessPREMIUM1.83
DIY MentalityTHRILL1.6
Price SensitivityPREMIUM1.58
Need for SecurityCONSERVATISM1.49
Career OrientationPOWER1.47
SustainabilityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Replacement window
CountryShare
United States75.6%
United Kingdom8.3%
Canada6.2%

See Replacement window audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Replacement window have in United States?

Replacement window has an estimated audience of 498,268 people in United States, concentrated in California and New York.

What is the gender split and age of Replacement window fans?

54.9% of Replacement window fans are female, 45.1% are male, with an average age of 47.0 years.

Which brands do Replacement window fans like most?

Replacement window fans show strongest brand affinity for Governor of Michigan (8.13×), Historic site (3.9×), and Goop (4.27×) over the country average.

Where do Replacement window fans live in United States?

Replacement window fans in United States are most concentrated in California (reach 34,901), New York (reach 28,248), and Texas (reach 26,193). These three regions account for the largest share of the active audience.

What other brands do Replacement window fans also like?

Beyond Replacement window itself, the audience over-indexes on Historic site (3.9×), Goop (4.27×), Israel (1.59×), and Wok (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Replacement window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.