Resistance movement Audience in United States

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Resistance movement has an estimated audience of 1,228,918 people in United States. 46.3% are female, 53.7% are male, average age 49.4. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Israel, 3D printing, Grinch, Grammarly.

The average Resistance movement fan in United States is 49.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Israel, 3D printing, with strongest over-indexing on Urban Outfitters (3.09× the country average). Demographically, the Resistance movement audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Resistance movement fans

Demographic split for Resistance movement audience in United States
MetricValue
Female46.3%
Male53.7%
Average age49.4
Estimated audience size1,228,918

Audience persona

The typical Resistance movement fan in United States is balanced, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Resistance movement in United States
RegionReachAffinity
California79,1050.59×
Texas43,0960.41×
New York30,1110.44×
Florida27,1710.33×
North Carolina21,2820.58×
Pennsylvania19,5310.47×
Washington18,6500.76×
Georgia17,3840.46×
Illinois17,2090.42×
Ohio16,8320.44×
Virginia15,3450.51×
Oregon13,2360.94×
Michigan13,0320.41×
Tennessee12,5260.51×
Maryland12,4400.59×
New Jersey12,4100.4×
Massachusetts12,0090.5×
Arizona11,8890.47×
Minnesota11,0300.63×
Indiana10,7710.48×
Mississippi10,5911.05×
Wisconsin10,4940.57×
Missouri10,4310.53×
Louisiana10,2010.64×
Colorado10,0960.52×
Kentucky9,8100.64×
South Carolina9,6730.52×
Arkansas9,4090.93×
Oklahoma9,2010.67×
Alabama8,7650.51×
Kansas8,7490.9×
Nevada8,7440.74×
West Virginia8,7431.53×
Iowa8,3060.82×
Connecticut8,2180.67×
Idaho8,0741.31×
Hawaii7,7131.46×
Montana7,6062.23×
South Dakota7,5072.64×
Utah7,4360.68×
North Dakota7,3102.9×
New Hampshire7,2041.49×
Wyoming7,0733.88×
Nebraska7,0541.14×
New Mexico7,0181.14×
Rhode Island6,9561.78×
Maine6,9521.58×
Vermont6,8423.17×
Delaware6,2301.84×
Washington, District of Columbia4,4981.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Resistance movement audience
BrandAffinityCategory
Urban Outfitters3.09×Shopping
Israel2.68×Travel & Leisure
3D printing3.06×Technology & Electronics
Grinch3.72×Movies & TV
Grammarly4.07×Business & Career
Jeep Wagoneer4.37×Cars & Mobility
Pillow1.63×Home & Garden
Enfamil4.82×Kids & Family
Unique Gifts1.62×Shopping
Vocal harmony3.07×Music & Radio
Goop3.53×Internet & Social Media
Wikia2.22×Internet & Social Media
Jesse Plemons2.17×Movies & TV
Home staging3.25×Home & Garden
Home Bargains7.16×Shopping
Kendra Scott1.76×Fashion & Accessoires
Nebraska Cornhuskers4.9×Sports
Wok3.66×Food & Beverages
Nebraska Cornhuskers football1.93×Sports
Iowa Speedway12.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Resistance movement audience
TraitClusterScore
PatriotismCONSERVATISM3.4
IndividualismJOY2.02
SpiritualityBALANCE1.67
SustainabilityBALANCE1.61
Need for SecurityCONSERVATISM1.55
TraditionCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Resistance movement
CountryShare
United States49.0%
Brazil5.0%
United Kingdom4.7%

See Resistance movement audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Resistance movement have in United States?

Resistance movement has an estimated audience of 1,228,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Resistance movement fans?

46.3% of Resistance movement fans are female, 53.7% are male, with an average age of 49.4 years.

Which brands do Resistance movement fans like most?

Resistance movement fans show strongest brand affinity for Urban Outfitters (3.09×), Israel (2.68×), and 3D printing (3.06×) over the country average.

Where do Resistance movement fans live in United States?

Resistance movement fans in United States are most concentrated in California (reach 79,105), Texas (reach 43,096), and New York (reach 30,111). These three regions account for the largest share of the active audience.

What other brands do Resistance movement fans also like?

Beyond Resistance movement itself, the audience over-indexes on Israel (2.68×), 3D printing (3.06×), Grinch (3.72×), and Grammarly (4.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Resistance movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.