Retail therapy Audience in United States

Retail therapy logo

Retail therapy has an estimated audience of 1,337,624 people in United States. 80.2% are female, 19.8% are male, average age 44.8. Top regions: Texas, California, Florida. Top brand affinities: The Devil's Rejects, Bank account, Fairy godmother, Hibachi, Historic site.

The average Retail therapy fan in United States is 44.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Devil's Rejects, Bank account, Fairy godmother, with strongest over-indexing on The Devil's Rejects (34.13× the country average). Demographically, the Retail therapy audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Retail therapy fans

Demographic split for Retail therapy audience in United States
MetricValue
Female80.2%
Male19.8%
Average age44.8
Estimated audience size1,337,624

Audience persona

The typical Retail therapy fan in United States is more female, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Retail therapy in United States
RegionReachAffinity
Texas251,3472.19×
California197,1121.34×
Florida122,8791.36×
New York91,9841.23×
Arizona56,2602.06×
Georgia54,5621.32×
South Carolina44,0852.19×
Washington43,3131.61×
Illinois43,2010.97×
North Carolina40,0430.99×
Pennsylvania38,3510.85×
New Jersey34,6931.02×
Ohio32,4800.79×
Virginia29,9860.92×
Michigan27,9340.8×
Maryland24,9871.09×
Indiana24,6401.01×
Tennessee22,8330.85×
Massachusetts22,5000.85×
Alabama19,8721.06×
Louisiana17,7261.03×
Colorado16,9090.8×
Missouri14,9410.69×
Maine13,5642.83×
Mississippi12,6601.15×
Nevada12,5900.97×
Minnesota12,4580.65×
Wisconsin12,1120.6×
Connecticut11,9040.89×
Kentucky11,5710.69×
Idaho11,4261.7×
Oregon10,9110.71×
New Mexico10,3171.54×
Oklahoma9,6080.65×
Arkansas8,5320.77×
Utah8,1110.68×
Kansas6,7690.64×
Iowa6,5310.59×
Hawaii5,9351.03×
Nebraska4,6520.69×
West Virginia3,8440.62×
Rhode Island3,5360.83×
Washington, District of Columbia3,5230.88×
New Hampshire3,2660.62×
Delaware3,0810.83×
Alaska2,2780.8×
Montana1,6720.45×
South Dakota1,6500.53×
North Dakota1,5070.55×
Wyoming1,1660.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retail therapy audience
BrandAffinityCategory
The Devil's Rejects34.13×Movies & TV
Bank account2.81×Business & Career
Fairy godmother7.35×Literature
Hibachi6.65×Food & Beverages
Historic site3.58×Arts & Culture
Goop3.6×Internet & Social Media
Women's empowerment2.72×Politics & Society
Google Home4.08×Technology & Electronics
Governor of Michigan4.67×Politics & Society
Jeep Wagoneer3.39×Cars & Mobility
headspace5.51×Health
Cherish (group)6.34×Music & Radio
Mothercare1.75×Kids & Family
JDSU1.6×Business & Career
Janitor3.25×Home & Garden
Vocal harmony2.22×Music & Radio
Wok3.03×Food & Beverages
Grinch1.84×Movies & TV
Nebraska Cornhuskers football1.64×Sports
Mathcore3.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retail therapy audience
TraitClusterScore
DIY MentalityTHRILL1.57
Design AffinityPREMIUM1.57
Price SensitivityPREMIUM1.54
CreativityOPEN1.51
IndulgenceJOY1.29
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Retail therapy
CountryShare
United States69.3%
United Kingdom7.7%
India4.0%

See Retail therapy audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Retail therapy have in United States?

Retail therapy has an estimated audience of 1,337,624 people in United States, concentrated in Texas and California.

What is the gender split and age of Retail therapy fans?

80.2% of Retail therapy fans are female, 19.8% are male, with an average age of 44.8 years.

Which brands do Retail therapy fans like most?

Retail therapy fans show strongest brand affinity for The Devil's Rejects (34.13×), Bank account (2.81×), and Fairy godmother (7.35×) over the country average.

Where do Retail therapy fans live in United States?

Retail therapy fans in United States are most concentrated in Texas (reach 251,347), California (reach 197,112), and Florida (reach 122,879). These three regions account for the largest share of the active audience.

What other brands do Retail therapy fans also like?

Beyond Retail therapy itself, the audience over-indexes on Bank account (2.81×), Fairy godmother (7.35×), Hibachi (6.65×), and Historic site (3.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retail therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.