RFD-TV Audience in United States

RFD-TV logo

RFD-TV has an estimated audience of 1,812,089 people in United States. 46.4% are female, 53.6% are male, average age 48.9. Top brand affinities: Israel, Tech News, Who Wants to Be a Millionaire?, Historic site, Hibachi.

Top brand affinities include Israel, Tech News, Who Wants to Be a Millionaire?, with strongest over-indexing on Israel (4.69× the country average). Demographically, the RFD-TV audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Category: Movies & TV · Type: TV Channel

Demographics of RFD-TV fans

Demographic split for RFD-TV audience in United States
MetricValue
Female46.4%
Male53.6%
Average age48.9
Estimated audience size1,812,089

Audience persona

The typical RFD-TV fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RFD-TV audience
BrandAffinityCategory
Israel4.69×Travel & Leisure
Tech News20.37×Technology & Electronics
Who Wants to Be a Millionaire?16.39×Movies & TV
Historic site4.93×Arts & Culture
Hibachi8.86×Food & Beverages
Pillow2.37×Home & Garden
Jeep Wagoneer5.93×Cars & Mobility
Google Home6.24×Technology & Electronics
Urban Outfitters1.66×Shopping
Goop4.73×Internet & Social Media
Governor of Michigan6.46×Politics & Society
Wok5.19×Food & Beverages
headspace7.24×Health
Nebraska1.97×Travel & Leisure
Unique Gifts1.68×Shopping
Cherish (group)7.34×Music & Radio
Jeep Grand Cherokee (WJ)4.17×Cars & Mobility
Grace Slick5.59×Music & Radio
Vocal harmony2.54×Music & Radio
Ira Glass9.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RFD-TV audience
TraitClusterScore
PatriotismCONSERVATISM2.38
Community OrientationOPEN1.46
DIY MentalityTHRILL1.41
TraditionCONSERVATISM1.41
Need for SecurityCONSERVATISM1.34
SpiritualityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for RFD-TV
CountryShare
United States98.0%
Canada0.4%
China0.2%

See RFD-TV audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for RFD-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.