Rhône Audience in United States

Rhône has an estimated audience of 517,669 people in United States. 44.2% are female, 55.8% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Finnair, The Wolf of Wall Street (2013 film), Capital One, Diane Keaton, Elizabeth Banks.

The average Rhône fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, The Wolf of Wall Street (2013 film), Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Rhône audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Rhône fans

Demographic split for Rhône audience in United States
MetricValue
Female44.2%
Male55.8%
Average age41.8
Estimated audience size517,669

Audience persona

The typical Rhône fan in United States is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Rhône in United States
RegionReachAffinity
California49,3340.87×
Texas27,7960.62×
New York25,2290.87×
Florida17,0920.49×
Illinois12,0510.7×
Virginia10,9410.87×
Washington8,9490.86×
Massachusetts8,6080.84×
Pennsylvania8,4850.49×
Georgia8,3920.53×
North Carolina8,2050.53×
New Jersey7,5100.57×
Colorado7,2910.89×
Arizona7,0610.67×
Ohio6,7670.42×
Michigan6,2280.46×
Maryland5,7910.65×
Kentucky5,7180.88×
South Carolina5,0940.65×
Oregon5,0680.85×
Tennessee4,9880.48×
Minnesota4,9700.67×
Wisconsin4,9310.63×
Louisiana4,1790.63×
Missouri4,1390.5×
Iowa3,9250.92×
Mississippi3,7960.89×
Alabama3,5900.5×
Alaska3,5743.23×
Connecticut3,4860.67×
Kansas3,4460.84×
Arkansas3,3720.79×
Oklahoma3,2980.57×
Indiana3,1710.34×
Hawaii3,1591.42×
West Virginia3,1341.3×
Idaho2,8941.11×
Montana2,8561.99×
Maine2,8481.54×
Utah2,8120.61×
South Dakota2,7962.34×
Nebraska2,6491.02×
Nevada2,6260.52×
New Hampshire2,5821.27×
Vermont2,5692.83×
New Mexico2,5150.97×
Rhode Island2,4931.51×
Wyoming2,4633.21×
Delaware2,4451.71×
Washington, District of Columbia1,9961.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rhône audience
BrandAffinityCategory
Finnair675×Travel & Leisure
The Wolf of Wall Street (2013 film)92.07×Movies & TV
Capital One3.81×Business & Career
Diane Keaton4.48×Movies & TV
Elizabeth Banks9.99×Movies & TV
Smule20×Music & Radio
Bachelor of Business Administration24.8×Business & Career
Google Maps2.18×Internet & Social Media
Take-out2.67×Food & Beverages
BevMo!9.04×Shopping
Aaron Rodgers3.38×Sports
Planet Fitness2.08×Sports
Kendra Scott5.36×Fashion & Accessoires
DC Shoes9.3×Fashion & Accessoires
Indeed.com2.05×Business & Career
Jordan Belfort9.59×Business & Career
Non-fiction books3.71×Literature
Amaretto20×Food & Beverages
Musical theatre2.37×Movies & TV
Columbo14.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhône audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Design AffinityPREMIUM2.07
SustainabilityBALANCE1.95
TravellingTHRILL1.9
Quality AwarenessPREMIUM1.6
PatriotismCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Rhône
CountryShare
France62.2%
Switzerland9.7%
United States9.3%

See Rhône audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Rhône have in United States?

Rhône has an estimated audience of 517,669 people in United States, concentrated in California and Texas.

What is the gender split and age of Rhône fans?

44.2% of Rhône fans are female, 55.8% are male, with an average age of 41.8 years.

Which brands do Rhône fans like most?

Rhône fans show strongest brand affinity for Finnair (675×), The Wolf of Wall Street (2013 film) (92.07×), and Capital One (3.81×) over the country average.

Where do Rhône fans live in United States?

Rhône fans in United States are most concentrated in California (reach 49,334), Texas (reach 27,796), and New York (reach 25,229). These three regions account for the largest share of the active audience.

What other brands do Rhône fans also like?

Beyond Rhône itself, the audience over-indexes on The Wolf of Wall Street (2013 film) (92.07×), Capital One (3.81×), Diane Keaton (4.48×), and Elizabeth Banks (9.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rhône. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.