Rascasse Audience Intelligence

Richard Nixon Audience in United States

A data profile of the people who buy, follow and care about Richard Nixon in United States — modelled from more than twelve digital signal sources. Richard Nixon has an estimated audience of 2,862,094 people in United States.

#58among Politician in United States#1680among Person in United States#696in Politics & Society

The average Richard Nixon fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arnold Schwarzenegger, Politico, Drudge Report, with strongest over-indexing on Arnold Schwarzenegger (9.83× the country average).

Demographically, the Richard Nixon audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richard Nixon fan in United States is balanced, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Arnold Schwarzenegger.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Nixon profile in United States.

Audience size
2.9M
in United States
Gender
47.2%♀
52.8% male
Age
47.6
average years
Country rank
#10695
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Nixon fans

47.2% are female, 52.8% are male, average age 47.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Richard Nixon audience in United States
MetricValue
Female47.2%
Male52.8%
Average age47.6
Estimated audience size2,862,094
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Richard Nixon audience in United States
Age bracketShare%
16-198%
20-2911%
30-3914%
40-4923%
50+45%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Richard Nixon audience comes from United States.

Worldwide audience distribution share by country for Richard Nixon
CountryShare
United States56.2%
United Kingdom3.9%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Nixon audience in United States is strongest.

Fig. 05

Top regions by affinity

Richard Nixon fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.31×
02West Virginia~20K1.18×
03Alabama~50K1.15×
04North Dakota~7K1.13×
05Pennsylvania~100K1.10×
06Tennessee~60K1.09×
07Michigan~80K1.07×
08Indiana~60K1.07×
09Missouri~50K1.07×
10Kentucky~40K1.07×
11Virginia~70K1.05×
12Massachusetts~60K1.05×
13Oklahoma~30K1.05×
14Kansas~20K1.05×
15Nebraska~20K1.05×
16North Carolina~90K1.04×
17New Jersey~80K1.04×
18Arizona~60K1.04×
19New Hampshire~10K1.03×
20Ohio~90K1.02×
21Mississippi~20K1.02×
22Arkansas~20K1.02×
23Georgia~90K1.01×
24Maine~10K1.01×
25South Dakota~7K1.01×
26California~300K1.00×
27Montana~8K1.00×
28Connecticut~30K0.99×
29Iowa~20K0.99×
30Rhode Island~9K0.99×
31Illinois~90K0.98×
32Maryland~50K0.98×
33Wisconsin~40K0.98×
34Idaho~10K0.98×
35Texas~200K0.97×
36Washington~60K0.97×
37Minnesota~40K0.97×
38New York~200K0.96×
39South Carolina~40K0.96×
40Alaska~6K0.96×
41Louisiana~40K0.95×
42Utah~20K0.95×
43Florida~200K0.93×
44Oregon~30K0.92×
45Delaware~7K0.88×
46Nevada~20K0.87×
47Vermont~4K0.86×
48Colorado~40K0.85×
49New Mexico~10K0.84×
50Hawaii~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Richard Nixon, United States
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Nixon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Nixon audience
#·InterestCategoryAffinity×
01Nixon (company)Technology & Electronics24.58×
02Real Time with Bill MaherMovies & TV15.31×
03Karl MarxLiterature12.66×
04WaterworldMovies & TV10.26×
05Arnold SchwarzeneggerMovies & TV9.83×
06PoliticoPolitics & Society9.48×
07The Matrix (franchise)Movies & TV9.34×
08Drudge ReportSports6.99×
09New York PostNews4.17×
10American AirlinesTravel & Leisure2.83×
11Sustainable energyHome & Garden2.81×
12Chuck NorrisMovies & TV2.80×
13Nonprofit organizationPolitics & Society2.33×
14Charitable organizationPolitics & Society2.31×
15TraditionPolitics & Society2.21×
16CNNMovies & TV2.15×
17Fox News ChannelMovies & TV2.02×
18Donald TrumpPolitics & Society1.93×
19RedditInternet & Social Media1.62×
20Health careBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Nixon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Nixon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.63×
IndividualismJOY1.78×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Nixon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Nixon have in United States?

Richard Nixon has an estimated audience of 2,862,094 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Richard Nixon fans?

47.2% of Richard Nixon fans are female, 52.8% are male, with an average age of 47.6 years.

03

Which brands do Richard Nixon fans like most?

Richard Nixon fans show strongest brand affinity for Arnold Schwarzenegger (9.83×), Politico (9.48×), and Drudge Report (6.99×) over the country average.

04

Where do Richard Nixon fans live in United States?

Richard Nixon fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Nixon fans also like?

Beyond Richard Nixon itself, the audience over-indexes on Politico (9.48×), Drudge Report (6.99×), Nixon (company) (24.58×), and American Airlines (2.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Nixon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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