Rascasse Audience Intelligence

Nixon (company) Target Market in United States

A data profile of the people who buy, follow and care about Nixon (company) in United States — modelled from more than twelve digital signal sources. Nixon (company) has an estimated audience of 952,245 people in United States.

#2511among Brand in United States#753in Technology & Electronics

The average Nixon (company) fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Richard Nixon, Online shopping, Coach, with strongest over-indexing on Richard Nixon (24.58× the country average).

Demographically, the Nixon (company) audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nixon (company) fan in United States is balanced, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Richard Nixon.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nixon (company) profile in United States.

Audience size
952K
in United States
Gender
50.3%♀
49.7% male
Age
36.3
average years
Country rank
#24461
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nixon (company)

50.3% are female, 49.7% are male, average age 36.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Nixon (company) audience in United States
MetricValue
Female50.3%
Male49.7%
Average age36.3
Estimated audience size952,245
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Nixon (company) audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4919%
50+13%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Nixon (company) audience comes from United States.

Worldwide audience distribution share by country for Nixon (company)
CountryShare
United States29.4%
Japan7.0%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nixon (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nixon (company) customers by region in United States
#RegionReachAffinity×
01Nevada~20K1.66×
02Texas~100K1.44×
03Washington, District of Columbia~4K1.32×
04Michigan~30K1.25×
05California~100K1.23×
06Hawaii~5K1.16×
07New Jersey~30K1.13×
08Virginia~30K1.08×
09Massachusetts~20K1.07×
10Idaho~5K1.06×
11Pennsylvania~30K1.05×
12Washington~20K1.05×
13Colorado~20K1.05×
14Utah~9K1.05×
15North Dakota~2K1.05×
16Montana~3K1.04×
17Maryland~20K1.03×
18Maine~3K1.03×
19Oregon~10K1.02×
20Connecticut~10K1.02×
21New Hampshire~4K1.01×
22Vermont~2K1.00×
23Arizona~20K0.99×
24Minnesota~10K0.99×
25Wisconsin~10K0.98×
26Nebraska~5K0.98×
27Illinois~30K0.97×
28Kansas~7K0.97×
29North Carolina~30K0.96×
30New York~50K0.95×
31New Mexico~5K0.95×
32South Dakota~2K0.95×
33Alaska~2K0.95×
34Indiana~20K0.94×
35Alabama~10K0.92×
36Delaware~2K0.92×
37Missouri~10K0.91×
38Oklahoma~10K0.91×
39Iowa~7K0.91×
40Rhode Island~3K0.91×
41Tennessee~20K0.90×
42Florida~60K0.88×
43Louisiana~10K0.88×
44Kentucky~10K0.88×
45West Virginia~4K0.88×
46Georgia~30K0.87×
47Ohio~20K0.85×
48Arkansas~7K0.85×
49South Carolina~10K0.78×
50Mississippi~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Nixon (company), United States
0.73×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nixon (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nixon (company) audience
#·InterestCategoryAffinity×
01Richard NixonPolitics & Society24.58×
02DaKineFashion & Accessoires23.51×
03RVCAFashion & Accessoires9.84×
04TumiFashion & Accessoires8.53×
05SurflineSports7.94×
06G-ShockFashion & Accessoires6.55×
07BillabongFashion & Accessoires6.51×
08Buckle (clothing retailer)Fashion & Accessoires6.13×
09WindsurfingSports3.87×
10SurfboardSports3.82×
11CoachFashion & Accessoires3.50×
12WakeboardingSports3.36×
13PGA ChampionshipSports2.55×
14Extreme sportSports2.40×
15Used CarsCars & Mobility2.38×
16WatchFashion & Accessoires2.13×
17REIFashion & Accessoires2.08×
18Online shoppingShopping1.75×
19AutoZoneCars & Mobility1.64×
20Eastern Time ZonePolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nixon (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nixon (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.96×
PatriotismCONSERVATISM1.79×
Sports ActivityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nixon (company) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Community OrientationOPEN1.03×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nixon (company)'s target market in United States?

Nixon (company)'s target market in United States covers an estimated 952,245 people, concentrated in California and Texas.

02

What is the gender split and age of Nixon (company) customers?

50.3% of the Nixon (company) audience are female, 49.7% are male, with an average age of 36.3 years.

03

Which brands do Nixon (company) fans like most?

Nixon (company) fans show strongest brand affinity for Richard Nixon (24.58×), Online shopping (1.75×), and Coach (3.5×) over the country average.

04

Where do Nixon (company) fans live in United States?

Nixon (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nixon (company) fans also like?

Beyond Nixon (company) itself, the audience over-indexes on Online shopping (1.75×), Coach (3.5×), G-Shock (6.55×), and Surfline (7.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nixon (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nixon (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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