Richarlison Audience in United States

Richarlison logo

Richarlison has an estimated audience of 359,572 people in United States. 30.6% are female, 69.4% are male, average age 30.3. Top regions: California, Florida, Texas. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Autism Awareness, Indeed.com, Diabetes mellitus awareness.

The average Richarlison fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Autism Awareness, with strongest over-indexing on Borussia Dortmund (55.69× the country average). Demographically, the Richarlison audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Richarlison fans

Demographic split for Richarlison audience in United States
MetricValue
Female30.6%
Male69.4%
Average age30.3
Estimated audience size359,572

Audience persona

The typical Richarlison fan in United States is more male, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.

Top regions in United States

Top regions ranked by reach for Richarlison in United States
RegionReachAffinity
California64,5581.63×
Florida41,5421.71×
Texas41,3041.34×
New York36,8621.83×
New Jersey19,0582.08×
Illinois15,9611.33×
Massachusetts14,2042.01×
Virginia14,1761.62×
Georgia13,2101.19×
North Carolina12,8381.19×
Pennsylvania12,1531×
Maryland11,3141.83×
Ohio8,7380.79×
Washington8,2991.15×
Arizona7,6631.04×
Michigan6,9440.74×
Tennessee5,8360.81×
Connecticut5,8231.61×
Colorado5,6150.99×
Indiana5,5810.85×
Minnesota5,0610.98×
South Carolina4,3540.8×
Missouri4,2490.73×
Wisconsin4,0080.74×
Oregon3,9020.95×
Nevada3,7151.07×
Alabama3,6230.72×
Kentucky3,1460.7×
Utah2,9330.91×
Louisiana2,8960.62×
Oklahoma2,5540.64×
Washington, District of Columbia2,4522.27×
Iowa2,2810.77×
Kansas2,0000.71×
Arkansas1,7470.59×
Nebraska1,3520.75×
New Hampshire1,2800.9×
Rhode Island1,2781.12×
Mississippi1,2480.42×
New Mexico1,1490.64×
Hawaii1,0930.71×
Maine1,0830.84×
Idaho9830.55×
Delaware9200.93×
South Dakota8391.01×
West Virginia6280.38×
Vermont5740.91×
Montana4860.49×
Alaska3830.5×
North Dakota3650.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richarlison audience
BrandAffinityCategory
Borussia Dortmund55.69×Sports
FC Bayern Munich19.06×Sports
Autism Awareness19.03×Health
Indeed.com7.72×Business & Career
Diabetes mellitus awareness12.48×Health
David Beckham27.88×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kevin De Bruyne36.45×Sports
Aston Villa F.C.29.33×Sports
FIFA World Cup5.03×Sports
Paris Saint-Germain14.33×Sports
Arsenal F.C.14.54×Sports
Novak Djokovic14.68×Sports
Osprey25.18×Fashion & Accessoires
Income tax13.19×Business & Career
JD Sports13.69×Shopping
Manchester City F.C.9.94×Sports
Inter Milan12.64×Sports
Google Maps3.79×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richarlison audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Early Adopter MentalityPOWER1.41
Risk AppetiteTHRILL1.28
MindfulnessBALANCE1.2
Luxury OrientationPREMIUM1.14
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Richarlison
CountryShare
Brazil37.9%
United Kingdom9.8%
United States6.6%

See Richarlison audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Richarlison have in United States?

Richarlison has an estimated audience of 359,572 people in United States, concentrated in California and Florida.

What is the gender split and age of Richarlison fans?

30.6% of Richarlison fans are female, 69.4% are male, with an average age of 30.3 years.

Which brands do Richarlison fans like most?

Richarlison fans show strongest brand affinity for Borussia Dortmund (55.69×), FC Bayern Munich (19.06×), and Autism Awareness (19.03×) over the country average.

Where do Richarlison fans live in United States?

Richarlison fans in United States are most concentrated in California (reach 64,558), Florida (reach 41,542), and Texas (reach 41,304). These three regions account for the largest share of the active audience.

What other brands do Richarlison fans also like?

Beyond Richarlison itself, the audience over-indexes on FC Bayern Munich (19.06×), Autism Awareness (19.03×), Indeed.com (7.72×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richarlison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.