Rascasse Audience Intelligence

Rick Bayless Audience in United States

A data profile of the people who buy, follow and care about Rick Bayless in United States — modelled from more than twelve digital signal sources. Rick Bayless has an estimated audience of 254,864 people in United States.

#31among Chef in United States#13119among Person in United States#2660in Food & Beverages

The average Rick Bayless fan in United States is 42.4 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Renewable energy, Trader Joe's, QVC, with strongest over-indexing on Renewable energy (4.41× the country average).

Demographically, the Rick Bayless audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick Bayless fan in United States is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rick Bayless profile in United States.

Audience size
255K
in United States
Gender
58.6%♀
41.4% male
Age
42.4
average years
Country rank
#52362
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Bayless fans

58.6% are female, 41.4% are male, average age 42.4.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Rick Bayless audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.4
Estimated audience size254,864
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Rick Bayless audience in United States
Age bracketShare%
16-196%
20-2917%
30-3930%
40-4930%
50+17%
Fig. 04

Worldwide distribution

99.0%

of the worldwide Rick Bayless audience comes from United States.

Worldwide audience distribution share by country for Rick Bayless
CountryShare
United States99.0%
Germany0.8%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Bayless audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick Bayless fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~60K6.52×
02Nevada~5K1.96×
03Wisconsin~6K1.48×
04Colorado~6K1.42×
05Oklahoma~4K1.33×
06California~40K1.28×
07Arizona~6K1.20×
08Oregon~4K1.20×
09Washington, District of Columbia<1K1.20×
10Washington~6K1.17×
11Indiana~5K1.15×
12Minnesota~4K1.15×
13New Mexico~1K1.07×
14Texas~20K1.01×
15Idaho~1K1.00×
16Vermont<1K0.98×
17Iowa~2K0.97×
18Massachusetts~5K0.96×
19Montana<1K0.96×
20Michigan~6K0.95×
21Missouri~4K0.95×
22Kansas~2K0.93×
23Nebraska~1K0.91×
24Maine<1K0.89×
25Alaska<1K0.89×
26New York~10K0.88×
27North Dakota<1K0.87×
28Hawaii<1K0.86×
29Rhode Island<1K0.85×
30South Dakota<1K0.85×
31New Hampshire<1K0.84×
32Ohio~7K0.82×
33Connecticut~2K0.82×
34Delaware<1K0.82×
35North Carolina~6K0.81×
36Maryland~4K0.81×
37Utah~2K0.80×
38Virginia~5K0.78×
39Tennessee~4K0.77×
40Arkansas~2K0.77×
41West Virginia<1K0.77×
42Pennsylvania~6K0.75×
43Louisiana~2K0.75×
44Florida~10K0.73×
45Mississippi~2K0.73×
46New Jersey~5K0.72×
47Georgia~6K0.70×
48South Carolina~3K0.70×
49Kentucky~2K0.70×
50Alabama~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Rick Bayless, United States
0.65×1.00×6.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Bayless audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Bayless audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden11.37×
02QVCMovies & TV4.75×
03Renewable energyBusiness & Career4.41×
04Sustainable energyHome & Garden3.96×
05Non-alcoholic beverageFood & Beverages3.77×
06Microwave ovenHome & Garden3.56×
07Weather forecastingHome & Garden3.48×
08First class travelTravel & Leisure2.96×
09FedExBusiness & Career2.89×
10Discount storesShopping2.79×
11Trader Joe'sShopping2.75×
12Organic foodFood & Beverages2.53×
13IKEAHome & Garden2.23×
14Mortgage loansBusiness & Career2.18×
15AirbnbTravel & Leisure2.17×
16Shopping mallsShopping2.03×
17PinterestInternet & Social Media1.87×
18BarbecueFood & Beverages1.78×
19Pizza HutFood & Beverages1.73×
20FurnitureHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Bayless audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Bayless audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.38×
Quality AwarenessPREMIUM2.01×
SustainabilityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Bayless audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
Need for SecurityCONSERVATISM0.65×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Bayless have in United States?

Rick Bayless has an estimated audience of 254,864 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Rick Bayless fans?

58.6% of Rick Bayless fans are female, 41.4% are male, with an average age of 42.4 years.

03

Which brands do Rick Bayless fans like most?

Rick Bayless fans show strongest brand affinity for Renewable energy (4.41×), Trader Joe's (2.75×), and QVC (4.75×) over the country average.

04

Where do Rick Bayless fans live in United States?

Rick Bayless fans in United States are most concentrated in Illinois (reach ~60K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Bayless fans also like?

Beyond Rick Bayless itself, the audience over-indexes on Trader Joe's (2.75×), QVC (4.75×), Organic food (2.53×), and Airbnb (2.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Bayless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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