Rick Bayless Audience in United States

Rick Bayless logo

Rick Bayless has an estimated audience of 257,163 people in United States. 58.6% are female, 41.4% are male, average age 42.4. Top regions: Illinois, California, Texas. Top brand affinities: Chicago Cubs, Do it yourself (DIY), Local food, Chicago Bears, FIFA World Cup.

The average Rick Bayless fan in United States is 42.4 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Chicago Cubs, Do it yourself (DIY), Local food, with strongest over-indexing on Chicago Cubs (3.7× the country average). Demographically, the Rick Bayless audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Rick Bayless fans

Demographic split for Rick Bayless audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.4
Estimated audience size257,163

Audience persona

The typical Rick Bayless fan in United States is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Chicago Cubs.

Top regions in United States

Top regions ranked by reach for Rick Bayless in United States
RegionReachAffinity
Illinois55,2506.45×
California38,4881.36×
Texas24,0911.09×
New York13,9210.97×
Florida13,1960.76×
Ohio6,7420.85×
Pennsylvania6,6820.77×
Michigan6,5800.98×
Arizona6,3871.22×
North Carolina6,3510.82×
Washington5,9691.16×
Wisconsin5,9271.53×
Colorado5,7461.42×
Indiana5,4691.16×
Georgia5,2190.66×
Massachusetts5,1451.02×
Virginia5,1070.82×
New Jersey4,8310.74×
Nevada4,2431.71×
Minnesota4,2191.14×
Missouri4,0350.97×
Oklahoma3,9781.39×
Tennessee3,8420.74×
Maryland3,6390.82×
Oregon3,5521.2×
South Carolina2,3810.62×
Louisiana2,2490.68×
Connecticut2,1060.82×
Iowa2,1010.99×
Kentucky1,9110.59×
Kansas1,9050.94×
Alabama1,8110.5×
Utah1,7600.76×
New Mexico1,3061.01×
Arkansas1,2960.61×
Idaho1,2780.99×
Nebraska1,1160.87×
Mississippi1,0860.51×
Washington, District of Columbia1,0411.35×
Hawaii8480.77×
Maine7440.81×
New Hampshire6650.66×
Montana6350.89×
Rhode Island5610.68×
West Virginia5000.42×
Delaware4110.58×
Vermont3810.84×
North Dakota3210.61×
Wyoming3010.79×
Alaska2940.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Bayless audience
BrandAffinityCategory
Chicago Cubs3.7×Sports
Do it yourself (DIY)1.78×Home & Garden
Local food2.65×Food & Beverages
Chicago Bears2.86×Sports
FIFA World Cup1.83×Sports
Chicago Blackhawks6.25×Sports
Organic food1.84×Food & Beverages
IKEA1.81×Home & Garden
Microwave oven2.6×Home & Garden
Grilling1.66×Food & Beverages
Online food ordering2.78×Food & Beverages
Cocktail1.8×Food & Beverages
Smoked meat3.67×Food & Beverages
Kitchenware2.12×Home & Garden
Bakery1.93×Food & Beverages
Chicago White Sox5.05×Sports
Street food2.41×Food & Beverages
Fast casual restaurants2.15×Food & Beverages
True Detective2.34×Movies & TV
In-N-Out Burger1.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Bayless audience
TraitClusterScore
Design AffinityPREMIUM1.96
Luxury OrientationPREMIUM1.77
SustainabilityBALANCE1.6
Healthy LifestyleBALANCE1.59
Urban LifestyleOPEN1.56
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Rick Bayless
CountryShare
United States99.0%
Germany0.8%
Italy0.2%

See Rick Bayless audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Rick Bayless have in United States?

Rick Bayless has an estimated audience of 257,163 people in United States, concentrated in Illinois and California.

What is the gender split and age of Rick Bayless fans?

58.6% of Rick Bayless fans are female, 41.4% are male, with an average age of 42.4 years.

Which brands do Rick Bayless fans like most?

Rick Bayless fans show strongest brand affinity for Chicago Cubs (3.7×), Do it yourself (DIY) (1.78×), and Local food (2.65×) over the country average.

Where do Rick Bayless fans live in United States?

Rick Bayless fans in United States are most concentrated in Illinois (reach 55,250), California (reach 38,488), and Texas (reach 24,091). These three regions account for the largest share of the active audience.

What other brands do Rick Bayless fans also like?

Beyond Rick Bayless itself, the audience over-indexes on Do it yourself (DIY) (1.78×), Local food (2.65×), Chicago Bears (2.86×), and FIFA World Cup (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Bayless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.