Rascasse Audience Intelligence

Rita Marley Audience in United States

A data profile of the people who buy, follow and care about Rita Marley in United States — modelled from more than twelve digital signal sources. Rita Marley has an estimated audience of 379,566 people in United States.

#8among Reggae in United States#10604among Person in United States#6128in Music & Radio

The average Rita Marley fan in United States is 42.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include X, CNN, Anne Hathaway, with strongest over-indexing on X (1.52× the country average).

Demographically, the Rita Marley audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rita Marley fan in United States is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for X.

Category: Music & Radio · Type: Person · Subtype: Reggae

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rita Marley profile in United States.

Audience size
380K
in United States
Gender
46.1%♀
53.9% male
Age
42.0
average years
Country rank
#42784
Person in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rita Marley fans

46.1% are female, 53.9% are male, average age 42.0.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Rita Marley audience in United States
MetricValue
Female46.1%
Male53.9%
Average age42.0
Estimated audience size379,566
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Rita Marley audience in United States
Age bracketShare%
16-197%
20-2918%
30-3928%
40-4931%
50+16%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Rita Marley audience comes from United States.

Worldwide audience distribution share by country for Rita Marley
CountryShare
United States36.7%
United Kingdom11.1%
France9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rita Marley audience in United States is strongest.

Fig. 05

Top regions by affinity

Rita Marley fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K2.15×
02Arizona~10K1.83×
03Georgia~20K1.78×
04Maryland~10K1.78×
05Florida~40K1.69×
06Hawaii~2K1.64×
07Louisiana~7K1.47×
08South Carolina~7K1.38×
09Delaware~1K1.34×
10North Carolina~10K1.33×
11New York~30K1.30×
12Connecticut~4K1.29×
13Virginia~10K1.24×
14New Jersey~10K1.23×
15Mississippi~3K1.22×
16Washington, District of Columbia~1K1.19×
17Alaska<1K1.16×
18Nevada~4K1.05×
19Rhode Island~1K1.01×
20Texas~30K0.99×
21California~40K0.98×
22New Mexico~2K0.97×
23Tennessee~6K0.93×
24Massachusetts~6K0.93×
25Pennsylvania~10K0.91×
26Colorado~5K0.88×
27Illinois~10K0.86×
28Ohio~9K0.86×
29Arkansas~2K0.86×
30Montana<1K0.84×
31Vermont<1K0.83×
32Missouri~5K0.80×
33Michigan~7K0.79×
34Utah~2K0.79×
35Indiana~5K0.77×
36Oklahoma~3K0.76×
37New Hampshire~1K0.76×
38North Dakota<1K0.76×
39Kentucky~3K0.75×
40Oregon~3K0.74×
41Maine<1K0.74×
42Washington~5K0.73×
43Kansas~2K0.72×
44Idaho~1K0.72×
45South Dakota<1K0.72×
46West Virginia~1K0.70×
47Wisconsin~4K0.68×
48Minnesota~3K0.68×
49Nebraska~1K0.65×
50Iowa~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Rita Marley, United States
0.62×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rita Marley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rita Marley audience
#·InterestCategoryAffinity×
01Inter MilanSports5.67×
02Phil CollinsMusic & Radio5.10×
03Anne HathawayMovies & TV4.08×
04Internet celebrityInternet & Social Media2.97×
05ReggaeMusic & Radio2.54×
06Public transportCars & Mobility2.54×
07InnovationBusiness & Career2.25×
08TV game showsMovies & TV2.24×
09FedExBusiness & Career2.21×
10Solar energyHome & Garden2.21×
11TMZInternet & Social Media1.95×
12TelecommunicationTechnology & Electronics1.89×
13CNNMovies & TV1.81×
14EBayShopping1.62×
15WineFood & Beverages1.59×
16Nonprofit organizationPolitics & Society1.58×
17VeganismFood & Beverages1.57×
18T-MobileTechnology & Electronics1.56×
19BankingBusiness & Career1.55×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rita Marley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rita Marley audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.66×
TraditionCONSERVATISM1.54×
Need for SecurityCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rita Marley audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
Pet OwnershipJOY0.60×
Family OrientationCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rita Marley have in United States?

Rita Marley has an estimated audience of 379,566 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Rita Marley fans?

46.1% of Rita Marley fans are female, 53.9% are male, with an average age of 42.0 years.

03

Which brands do Rita Marley fans like most?

Rita Marley fans show strongest brand affinity for X (1.52×), CNN (1.81×), and Anne Hathaway (4.08×) over the country average.

04

Where do Rita Marley fans live in United States?

Rita Marley fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rita Marley fans also like?

Beyond Rita Marley itself, the audience over-indexes on CNN (1.81×), Anne Hathaway (4.08×), Reggae (2.54×), and Internet celebrity (2.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rita Marley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Marley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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