Rita Marley Audience in United States

Rita Marley logo

Rita Marley has an estimated audience of 347,643 people in United States. 46.1% are female, 53.9% are male, average age 42.0. Top regions: Florida, California, Texas. Top brand affinities: Minnesota, Home construction, Whataburger, 3D printing, Natural rubber.

The average Rita Marley fan in United States is 42.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Minnesota, Home construction, Whataburger, with strongest over-indexing on Minnesota (4.12× the country average). Demographically, the Rita Marley audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggae

Demographics of Rita Marley fans

Demographic split for Rita Marley audience in United States
MetricValue
Female46.1%
Male53.9%
Average age42.0
Estimated audience size347,643

Audience persona

The typical Rita Marley fan in United States is balanced, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Rita Marley in United States
RegionReachAffinity
Florida40,1081.7×
California38,7531.01×
Texas31,1571.04×
New York25,2941.3×
Georgia19,5321.82×
Arizona14,3352.02×
North Carolina14,3281.37×
Alabama11,3982.35×
New Jersey11,1451.26×
Maryland10,7701.8×
Virginia10,6831.26×
Pennsylvania10,3070.88×
Illinois10,0180.87×
Ohio9,2110.86×
South Carolina7,2621.39×
Michigan7,0370.77×
Louisiana6,4971.45×
Tennessee6,2790.9×
Massachusetts6,1540.9×
Colorado5,0670.92×
Washington5,0220.72×
Indiana4,6920.74×
Missouri4,4920.8×
Connecticut4,3961.26×
Nevada3,3761×
Wisconsin3,3480.64×
Mississippi3,2641.14×
Minnesota3,1830.64×
Kentucky3,0200.69×
Oklahoma2,8110.73×
Oregon2,8030.7×
Hawaii2,5171.68×
Utah2,4470.79×
Arkansas2,3070.81×
Kansas1,7760.65×
New Mexico1,6630.95×
Iowa1,5310.53×
Delaware1,2641.32×
Washington, District of Columbia1,1941.14×
Idaho1,0980.63×
Rhode Island1,0680.97×
New Hampshire9250.67×
Alaska9191.24×
West Virginia8970.55×
Nebraska8510.49×
Maine7400.59×
Montana7340.76×
Vermont4050.66×
South Dakota3710.46×
North Dakota3650.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rita Marley audience
BrandAffinityCategory
Minnesota4.12×Travel & Leisure
Home construction2.67×Home & Garden
Whataburger1.71×Food & Beverages
3D printing2.46×Technology & Electronics
Natural rubber1.64×Cars & Mobility
Litter box1.53×Pets & Animals
Panama1.67×Travel & Leisure
IS (Infinite Stratos)1.64×Literature
Mortgage insurance1.85×Business & Career
Commercial mortgage1.75×Business & Career
Consequence (rapper)1.59×Music & Radio
Temple Grandin1.56×Literature
Lebanese cuisine1.51×Food & Beverages
Biblical inspiration1.64×Politics & Society
Roger Daltrey1.87×Movies & TV
Iguala1.97×Travel & Leisure
The Professor (Gilligan's Island)1.82×
Alan Greenspan1.84×Business & Career
Isabela (province)1.69×
Cachorros1.55×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rita Marley audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.25
ExtroversionTHRILL1.16
SustainabilityBALANCE1.11
SpiritualityBALANCE1.11
Early Adopter MentalityPOWER1.07
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Rita Marley
CountryShare
United States37.4%
United Kingdom11.3%
Brazil8.2%

See Rita Marley audiences in other countries

More Reggae audiences in United States

Frequently asked questions

How many fans does Rita Marley have in United States?

Rita Marley has an estimated audience of 347,643 people in United States, concentrated in Florida and California.

What is the gender split and age of Rita Marley fans?

46.1% of Rita Marley fans are female, 53.9% are male, with an average age of 42.0 years.

Which brands do Rita Marley fans like most?

Rita Marley fans show strongest brand affinity for Minnesota (4.12×), Home construction (2.67×), and Whataburger (1.71×) over the country average.

Where do Rita Marley fans live in United States?

Rita Marley fans in United States are most concentrated in Florida (reach 40,108), California (reach 38,753), and Texas (reach 31,157). These three regions account for the largest share of the active audience.

What other brands do Rita Marley fans also like?

Beyond Rita Marley itself, the audience over-indexes on Home construction (2.67×), Whataburger (1.71×), 3D printing (2.46×), and Natural rubber (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rita Marley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.