Rockford Fosgate Audience in United States

Rockford Fosgate has an estimated audience of 426,875 people in United States. 11.6% are female, 88.4% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Zipcar, Microblogging, AutoZone.

The average Rockford Fosgate fan in United States is 39.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Zipcar, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Rockford Fosgate audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Rockford Fosgate fans

Demographic split for Rockford Fosgate audience in United States
MetricValue
Female11.6%
Male88.4%
Average age39.3
Estimated audience size426,875

Audience persona

The typical Rockford Fosgate fan in United States is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Rockford Fosgate in United States
RegionReachAffinity
Texas43,8951.2×
California40,5890.86×
Florida23,1410.8×
Arizona19,9162.29×
Georgia13,6321.04×
Michigan10,9390.98×
Ohio10,4110.79×
Louisiana10,2411.86×
North Carolina10,0660.78×
Tennessee9,6841.13×
Illinois8,9270.63×
Alabama8,2831.39×
Washington7,9100.92×
Missouri7,4871.09×
Indiana7,2310.93×
New York7,1110.3×
Oklahoma7,0821.49×
Pennsylvania6,9430.48×
Colorado6,4750.96×
Virginia6,2920.61×
Kentucky6,0521.13×
South Carolina6,0250.94×
Arkansas5,8761.67×
Mississippi5,6591.61×
Wisconsin5,6000.87×
Utah4,9771.3×
Minnesota4,7810.78×
Oregon4,5860.94×
Kansas4,1001.22×
Nevada3,8580.93×
New Mexico3,7501.75×
Iowa3,3330.95×
Idaho3,1901.49×
New Jersey3,0410.28×
Massachusetts2,5320.3×
Hawaii2,5181.37×
Maryland2,4770.34×
West Virginia2,3211.17×
Nebraska2,3151.08×
Connecticut1,8880.44×
South Dakota1,8511.88×
North Dakota1,4511.65×
Montana1,4181.2×
New Hampshire1,0460.62×
Alaska1,0421.14×
Maine9140.6×
Wyoming8261.31×
Delaware6740.57×
Rhode Island5260.39×
Washington, District of Columbia2780.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockford Fosgate audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Zipcar56.2×Cars & Mobility
Microblogging12.67×Technology & Electronics
AutoZone5.51×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Twilio38.12×Technology & Electronics
Carcare12.21×Cars & Mobility
Toyota Supra17.27×Cars & Mobility
Income tax13.19×Business & Career
Subwoofer21.99×Technology & Electronics
Advance Auto Parts6.11×Cars & Mobility
Kia Sportage20×Cars & Mobility
O'Reilly Auto Parts5.84×Cars & Mobility
JVC49.06×Technology & Electronics
Toyota Tacoma11.2×Cars & Mobility
CarMax5.04×Cars & Mobility
CD player20.67×Technology & Electronics
Motorcycle accessories7.31×Cars & Mobility
Vehicle audio17.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockford Fosgate audience
TraitClusterScore
Family OrientationCONSERVATISM2.24
Risk AppetiteTHRILL1.78
LGBTQ+ IdentityOPEN1.74
Luxury OrientationPREMIUM1.74
Need for SecurityCONSERVATISM1.68
DIY MentalityTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Rockford Fosgate
CountryShare
United States72.6%
Mexico3.7%
Brazil2.8%

See Rockford Fosgate audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Rockford Fosgate have in United States?

Rockford Fosgate has an estimated audience of 426,875 people in United States, concentrated in Texas and California.

What is the gender split and age of Rockford Fosgate fans?

11.6% of Rockford Fosgate fans are female, 88.4% are male, with an average age of 39.3 years.

Which brands do Rockford Fosgate fans like most?

Rockford Fosgate fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Zipcar (56.2×) over the country average.

Where do Rockford Fosgate fans live in United States?

Rockford Fosgate fans in United States are most concentrated in Texas (reach 43,895), California (reach 40,589), and Florida (reach 23,141). These three regions account for the largest share of the active audience.

What other brands do Rockford Fosgate fans also like?

Beyond Rockford Fosgate itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Zipcar (56.2×), Microblogging (12.67×), and AutoZone (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockford Fosgate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.