Rascasse Audience Intelligence

Rockford Fosgate Target Market in United States

A data profile of the people who buy, follow and care about Rockford Fosgate in United States — modelled from more than twelve digital signal sources. Rockford Fosgate has an estimated audience of 424,236 people in United States.

#4165among Brand in United States#1112in Cars & Mobility

The average Rockford Fosgate fan in United States is 39.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include JL Audio, Zipcar, Carcare, with strongest over-indexing on JL Audio (129.63× the country average).

Demographically, the Rockford Fosgate audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rockford Fosgate fan in United States is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for JL Audio.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockford Fosgate profile in United States.

Audience size
424K
in United States
Gender
11.6%♀
88.4% male
Age
39.3
average years
Country rank
#40265
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rockford Fosgate

11.6% are female, 88.4% are male, average age 39.3.

Fig. 02

Gender split

11.6%
Female
88.4%
Male
Demographic split for Rockford Fosgate audience in United States
MetricValue
Female11.6%
Male88.4%
Average age39.3
Estimated audience size424,236
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Rockford Fosgate audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3925%
40-4922%
50+16%
Fig. 04

Worldwide distribution

72.1%

of the worldwide Rockford Fosgate audience comes from United States.

Worldwide audience distribution share by country for Rockford Fosgate
CountryShare
United States72.1%
Mexico3.9%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockford Fosgate audience in United States is strongest.

Fig. 05

Top regions by affinity

Rockford Fosgate customers by region in United States
#RegionReachAffinity×
01Arizona~20K2.16×
02Louisiana~10K1.83×
03South Dakota~2K1.81×
04New Mexico~4K1.73×
05Arkansas~6K1.68×
06Mississippi~6K1.65×
07North Dakota~1K1.59×
08Idaho~3K1.52×
09Oklahoma~7K1.49×
10Hawaii~3K1.42×
11Alabama~8K1.38×
12Wyoming<1K1.31×
13Utah~5K1.28×
14Kansas~4K1.23×
15West Virginia~2K1.21×
16Montana~1K1.16×
17Kentucky~6K1.14×
18Texas~40K1.13×
19Tennessee~10K1.12×
20Nebraska~2K1.11×
21Alaska~1K1.10×
22Missouri~7K1.06×
23Georgia~10K1.01×
24Iowa~3K0.95×
25South Carolina~6K0.94×
26Michigan~10K0.93×
27Colorado~6K0.92×
28Nevada~4K0.92×
29Oregon~4K0.91×
30Indiana~7K0.89×
31Washington~8K0.88×
32Wisconsin~5K0.85×
33California~40K0.81×
34Florida~20K0.78×
35Minnesota~5K0.77×
36Ohio~10K0.75×
37North Carolina~10K0.75×
38New Hampshire~1K0.72×
39Maine~1K0.72×
40Delaware<1K0.69×
41Rhode Island<1K0.63×
42Illinois~8K0.60×
43Virginia~6K0.60×
44Washington, District of Columbia<1K0.55×
45Connecticut~2K0.51×
46Pennsylvania~7K0.50×
47Maryland~3K0.40×
48Massachusetts~3K0.36×
49New Jersey~4K0.34×
50New York~7K0.30×
Fig. 06

Affinity by region

Affinity by region — Rockford Fosgate, United States
0.30×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockford Fosgate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockford Fosgate audience
#·InterestCategoryAffinity×
01JL AudioTechnology & Electronics129.63×
02JVCTechnology & Electronics51.34×
03ZipcarCars & Mobility47.38×
04TwilioTechnology & Electronics33.67×
05CD playerTechnology & Electronics25.13×
06SubwooferTechnology & Electronics23.40×
07High-end audioTechnology & Electronics15.18×
08Vehicle audioCars & Mobility14.69×
09CarcareCars & Mobility12.48×
10Car clubCars & Mobility9.55×
11Toyota TacomaCars & Mobility9.33×
12Auto showCars & Mobility8.55×
13Antique carCars & Mobility7.36×
14Discount TireShopping7.24×
15Advance Auto PartsCars & Mobility5.61×
16O'Reilly Auto PartsCars & Mobility5.49×
17AutoZoneCars & Mobility4.99×
18Solar energyHome & Garden4.50×
19CarMaxCars & Mobility4.44×
20Used carCars & Mobility3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockford Fosgate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockford Fosgate audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
Risk AppetiteTHRILL2.03×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockford Fosgate audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.48×
CreativityOPEN0.58×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rockford Fosgate's target market in United States?

Rockford Fosgate's target market in United States covers an estimated 424,236 people, concentrated in Texas and California.

02

What is the gender split and age of Rockford Fosgate customers?

11.6% of the Rockford Fosgate audience are female, 88.4% are male, with an average age of 39.3 years.

03

Which brands do Rockford Fosgate fans like most?

Rockford Fosgate fans show strongest brand affinity for JL Audio (129.63×), Zipcar (47.38×), and Carcare (12.48×) over the country average.

04

Where do Rockford Fosgate fans live in United States?

Rockford Fosgate fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rockford Fosgate fans also like?

Beyond Rockford Fosgate itself, the audience over-indexes on Zipcar (47.38×), Carcare (12.48×), Twilio (33.67×), and AutoZone (4.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rockford Fosgate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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