Rookies (manga) Audience in United States

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Rookies (manga) has an estimated audience of 1,426,358 people in United States. 48.1% are female, 51.9% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Saving, Israel, Governor of Michigan, Goop, Fairy godmother.

The average Rookies (manga) fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Israel, Governor of Michigan, with strongest over-indexing on Saving (3.85× the country average). Demographically, the Rookies (manga) audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Rookies (manga) fans

Demographic split for Rookies (manga) audience in United States
MetricValue
Female48.1%
Male51.9%
Average age46.1
Estimated audience size1,426,358

Audience persona

The typical Rookies (manga) fan in United States is balanced, around 46.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Rookies (manga) in United States
RegionReachAffinity
California154,8400.99×
Texas119,2430.97×
Florida88,9720.92×
Illinois86,2371.81×
New York67,9590.85×
North Carolina59,0801.38×
Ohio49,5691.13×
Virginia49,2911.42×
Pennsylvania46,4510.97×
Georgia38,3970.87×
Michigan37,1921×
Indiana33,2061.27×
Wisconsin30,6311.43×
Missouri30,4311.32×
Washington28,9521.01×
Arizona27,9230.96×
Tennessee27,8710.97×
New Jersey27,4110.76×
Colorado27,0721.2×
Kentucky23,8901.34×
Iowa19,9441.7×
Massachusetts19,9330.71×
South Carolina18,7190.87×
Maryland18,3180.75×
Minnesota17,3790.85×
Oklahoma16,5301.04×
Alabama16,1340.81×
Oregon14,8290.91×
Nevada14,5061.05×
Louisiana14,0740.77×
Kansas13,0611.16×
Arkansas12,5271.07×
Utah12,2300.96×
Mississippi10,7600.92×
Connecticut9,9910.7×
Nebraska9,4871.33×
Idaho8,3911.17×
West Virginia6,5440.99×
New Mexico6,4070.9×
Hawaii5,1110.83×
New Hampshire4,4730.8×
Maine4,0950.8×
North Dakota4,0901.4×
Montana3,4440.87×
South Dakota3,0400.92×
Delaware3,0350.77×
Rhode Island2,8420.63×
Alaska2,3130.76×
Washington, District of Columbia2,2080.51×
Wyoming1,8230.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rookies (manga) audience
BrandAffinityCategory
Saving3.85×Business & Career
Israel1.92×Travel & Leisure
Governor of Michigan5.11×Politics & Society
Goop3.44×Internet & Social Media
Fairy godmother4.52×Literature
The Devil's Rejects6.02×Movies & TV
WKRN-TV3.85×Movies & TV
Wok3.62×Food & Beverages
Cherish (group)5.76×Music & Radio
Kendra Scott1.55×Fashion & Accessoires
Hipster5.02×Politics & Society
headspace4.82×Health
Hibachi3.78×Food & Beverages
Google Home3.1×Technology & Electronics
Jeep Wagoneer2.66×Cars & Mobility
MK1.86×Music & Radio
Urban horticulture1.54×Home & Garden
Grinch1.68×Movies & TV
Vocal harmony1.89×Music & Radio
Home staging2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rookies (manga) audience
TraitClusterScore
Urban LifestyleOPEN1.42
ExtroversionTHRILL1.27
PatriotismCONSERVATISM1.27
Community OrientationOPEN1.23
Risk AppetiteTHRILL1.18
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Rookies (manga)
CountryShare
United States64.1%
Germany29.9%
Italy6.1%

See Rookies (manga) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Rookies (manga) have in United States?

Rookies (manga) has an estimated audience of 1,426,358 people in United States, concentrated in California and Texas.

What is the gender split and age of Rookies (manga) fans?

48.1% of Rookies (manga) fans are female, 51.9% are male, with an average age of 46.1 years.

Which brands do Rookies (manga) fans like most?

Rookies (manga) fans show strongest brand affinity for Saving (3.85×), Israel (1.92×), and Governor of Michigan (5.11×) over the country average.

Where do Rookies (manga) fans live in United States?

Rookies (manga) fans in United States are most concentrated in California (reach 154,840), Texas (reach 119,243), and Florida (reach 88,972). These three regions account for the largest share of the active audience.

What other brands do Rookies (manga) fans also like?

Beyond Rookies (manga) itself, the audience over-indexes on Israel (1.92×), Governor of Michigan (5.11×), Goop (3.44×), and Fairy godmother (4.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rookies (manga). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.