Rover Audience in United States
Rover has an estimated audience of 3,077,487 people in United States. 54.0% are female, 46.0% are male, average age 40.5. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Jeep Wagoneer.
Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (26.02× the country average). Demographically, the Rover audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Rover fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.5 |
| Estimated audience size | 3,077,487 |
Audience persona
The typical Rover fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 26.02× | Games |
| Israel | 2.9× | Travel & Leisure |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Japanese domestic market | 2.47× | Politics & Society |
| Jeep Wagoneer | 2.31× | Cars & Mobility |
| Stamp collecting | 1.83× | Home & Garden |
| UK garage | 1.99× | Music & Radio |
| Hocus Pocus | 1.69× | Movies & TV |
| Home staging | 1.84× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.03× | Cars & Mobility |
| Kento Yamazaki | 3.15× | Movies & TV |
| Corona (band) | 1.58× | Music & Radio |
| Primos Hunting | 5.39× | Sports |
| Keeper (password manager) | 1.6× | Technology & Electronics |
| Hayward, California | 2.69× | Travel & Leisure |
| Consequence (rapper) | 1.55× | Music & Radio |
| Isometric exercise | 1.95× | Sports |
| jordy nelson | 3.48× | Sports |
| Inland Empire (film) | 2.21× | Movies & TV |
| Zach Ertz | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.15 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.3% |
| United Kingdom | 12.5% |
| Canada | 5.7% |
See Rover audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.