Royal Farms Audience in United States

Royal Farms logo

Royal Farms has an estimated audience of 2,578,921 people in United States. 63.1% are female, 36.9% are male, average age 37.9. Top regions: Maryland, Virginia, Pennsylvania. Top brand affinities: Historic site, Product design, Pillow, Minnesota, Alaska.

The average Royal Farms fan in United States is 37.9 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Pennsylvania. Top brand affinities include Historic site, Product design, Pillow, with strongest over-indexing on Historic site (5.8× the country average). Demographically, the Royal Farms audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Royal Farms fans

Demographic split for Royal Farms audience in United States
MetricValue
Female63.1%
Male36.9%
Average age37.9
Estimated audience size2,578,921

Audience persona

The typical Royal Farms fan in United States is more female, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Royal Farms in United States
RegionReachAffinity
Maryland802,57218.1×
Virginia264,2224.21×
Pennsylvania228,6942.63×
Delaware126,95017.84×
New Jersey92,4801.41×
North Carolina87,4081.13×
Washington, District of Columbia18,8022.43×
New York14,9470.1×
West Virginia14,7331.23×
Florida10,9020.06×
Texas8,1670.04×
California7,0310.02×
South Carolina6,7420.17×
Georgia6,5040.08×
Tennessee6,0540.12×
Ohio4,9760.06×
Massachusetts4,0220.08×
Michigan4,0050.06×
Illinois3,1830.04×
Connecticut3,0750.12×
Indiana2,0930.04×
Washington1,6710.03×
Utah1,6220.07×
Colorado1,5760.04×
Alabama1,5170.04×
Kentucky1,4390.04×
Arizona1,3590.03×
Missouri1,2860.03×
Wisconsin1,0640.03×
Oklahoma1,0420.04×
Louisiana9640.03×
Minnesota9370.03×
Oregon7520.03×
Nevada7460.03×
Mississippi6460.03×
Arkansas6350.03×
Iowa6340.03×
Kansas6070.03×
Maine5900.06×
New Hampshire5570.05×
Rhode Island5380.07×
Nebraska2990.02×
New Mexico2900.02×
Vermont2760.06×
Idaho2640.02×
Hawaii2430.02×
Montana1820.03×
Alaska1420.03×
North Dakota1110.02×
South Dakota1060.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Farms audience
BrandAffinityCategory
Historic site5.8×Arts & Culture
Product design2.21×Business & Career
Pillow2.37×Home & Garden
Minnesota1.89×Travel & Leisure
Alaska1.68×Travel & Leisure
Fairy godmother5.84×Literature
Governor of Michigan5.4×Politics & Society
Goop3.88×Internet & Social Media
UK garage3.72×Music & Radio
Nebraska1.74×Travel & Leisure
Elsword10.32×Games
Vocal harmony2.74×Music & Radio
Saving1.74×Business & Career
Kerala3.75×Travel & Leisure
Mathcore4.37×Music & Radio
Sinaloa1.98×Travel & Leisure
Wok3.41×Food & Beverages
Hipster4.97×Politics & Society
Grinch2.05×Movies & TV
WKRN-TV3.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Farms audience
TraitClusterScore
Urban LifestyleOPEN1.65
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.31
Community OrientationOPEN1.28
PatriotismCONSERVATISM1.19
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Royal Farms
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See Royal Farms audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Royal Farms have in United States?

Royal Farms has an estimated audience of 2,578,921 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Royal Farms fans?

63.1% of Royal Farms fans are female, 36.9% are male, with an average age of 37.9 years.

Which brands do Royal Farms fans like most?

Royal Farms fans show strongest brand affinity for Historic site (5.8×), Product design (2.21×), and Pillow (2.37×) over the country average.

Where do Royal Farms fans live in United States?

Royal Farms fans in United States are most concentrated in Maryland (reach 802,572), Virginia (reach 264,222), and Pennsylvania (reach 228,694). These three regions account for the largest share of the active audience.

What other brands do Royal Farms fans also like?

Beyond Royal Farms itself, the audience over-indexes on Product design (2.21×), Pillow (2.37×), Minnesota (1.89×), and Alaska (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.