A data profile of the people who buy, follow and care about Rubén Blades in United States — modelled from more than twelve digital signal sources. Rubén Blades has an estimated audience of 423,624 people in United States.
The average Rubén Blades fan in United States is 44.0 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, California, New York.
Top brand affinities include Las Vegas, Web server, Liga MX, with strongest over-indexing on Las Vegas (4.97× the country average).
Demographically, the Rubén Blades audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rubén Blades fan in United States is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Las Vegas.
The key figures that characterise the Rubén Blades profile in United States.
43.9% are female, 56.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 44.0 |
| Estimated audience size | 423,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 26% |
of the worldwide Rubén Blades audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.5% |
| Colombia | 22.7% |
| Mexico | 12.0% |
Where the Rubén Blades audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~80K | 2.72× | |
| 02 | New York | ~50K | 2.10× | |
| 03 | New Jersey | ~20K | 2.07× | |
| 04 | Connecticut | ~8K | 1.80× | |
| 05 | New Mexico | ~3K | 1.44× | |
| 06 | Massachusetts | ~10K | 1.43× | |
| 07 | Texas | ~50K | 1.31× | |
| 08 | Rhode Island | ~2K | 1.28× | |
| 09 | California | ~60K | 1.22× | |
| 10 | Illinois | ~20K | 1.11× | |
| 11 | Maryland | ~8K | 1.10× | |
| 12 | Washington, District of Columbia | ~1K | 1.10× | |
| 13 | Pennsylvania | ~20K | 1.09× | |
| 14 | Nevada | ~4K | 1.09× | |
| 15 | Virginia | ~10K | 1.07× | |
| 16 | Arizona | ~9K | 1.04× | |
| 17 | Georgia | ~10K | 1.03× | |
| 18 | Oregon | ~5K | 1.02× | |
| 19 | North Carolina | ~10K | 1.01× | |
| 20 | Delaware | ~1K | 1.01× | |
| 21 | Colorado | ~7K | 0.98× | |
| 22 | New Hampshire | ~2K | 0.93× | |
| 23 | Oklahoma | ~4K | 0.92× | |
| 24 | Utah | ~3K | 0.90× | |
| 25 | Maine | ~1K | 0.90× | |
| 26 | Vermont | <1K | 0.89× | |
| 27 | South Carolina | ~6K | 0.88× | |
| 28 | Alaska | <1K | 0.88× | |
| 29 | Wisconsin | ~6K | 0.87× | |
| 30 | Kansas | ~3K | 0.87× | |
| 31 | Washington | ~7K | 0.86× | |
| 32 | Indiana | ~7K | 0.85× | |
| 33 | Tennessee | ~7K | 0.84× | |
| 34 | Kentucky | ~4K | 0.83× | |
| 35 | South Dakota | <1K | 0.83× | |
| 36 | North Dakota | <1K | 0.83× | |
| 37 | Louisiana | ~4K | 0.82× | |
| 38 | Idaho | ~2K | 0.82× | |
| 39 | West Virginia | ~2K | 0.82× | |
| 40 | Montana | <1K | 0.82× | |
| 41 | Arkansas | ~3K | 0.81× | |
| 42 | Hawaii | ~1K | 0.81× | |
| 43 | Nebraska | ~2K | 0.80× | |
| 44 | Ohio | ~10K | 0.78× | |
| 45 | Missouri | ~5K | 0.77× | |
| 46 | Iowa | ~3K | 0.77× | |
| 47 | Minnesota | ~5K | 0.76× | |
| 48 | Mississippi | ~3K | 0.76× | |
| 49 | Michigan | ~8K | 0.75× | |
| 50 | Alabama | ~4K | 0.70× |
The strongest cross-interests of the Rubén Blades audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El País | News | 11.08× | ||
| 02 | Web server | Technology & Electronics | 7.40× | ||
| 03 | Liga MX | Sports | 6.52× | ||
| 04 | Las Vegas | Travel & Leisure | 4.97× | ||
| 05 | Sustainable energy | Home & Garden | 4.01× | ||
| 06 | Renewable energy | Business & Career | 3.98× | ||
| 07 | Weather forecasting | Home & Garden | 3.83× | ||
| 08 | Hypermarket | Shopping | 3.56× | ||
| 09 | Milwaukee Brewers | Sports | 3.48× | ||
| 10 | FedEx | Business & Career | 3.04× | ||
| 11 | Solar energy | Home & Garden | 2.98× | ||
| 12 | Caribbean | Travel & Leisure | 2.93× | ||
| 13 | Apple TV | Movies & TV | 2.87× | ||
| 14 | Spanish language | Politics & Society | 2.84× | ||
| 15 | Discount stores | Shopping | 2.75× | ||
| 16 | Mortgage loans | Business & Career | 2.44× | ||
| 17 | Shopping malls | Shopping | 2.17× | ||
| 18 | Radio | Technology & Electronics | 2.05× | ||
| 19 | Airbnb | Travel & Leisure | 1.88× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.78× | |
| Sustainability | BALANCE | 1.74× | |
| Convenience Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Early Adopter Mentality | POWER | 0.74× |
Rubén Blades has an estimated audience of 423,624 people in United States, concentrated in Florida and California.
43.9% of Rubén Blades fans are female, 56.1% are male, with an average age of 44.0 years.
Rubén Blades fans show strongest brand affinity for Las Vegas (4.97×), Web server (7.4×), and Liga MX (6.52×) over the country average.
Rubén Blades fans in United States are most concentrated in Florida (reach ~80K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Rubén Blades itself, the audience over-indexes on Web server (7.4×), Liga MX (6.52×), Renewable energy (3.98×), and Sustainable energy (4.01×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rubén Blades. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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