Rubi Rose Audience in United States

Rubi Rose has an estimated audience of 2,071,204 people in United States. 64.8% are female, 35.2% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, TikTok, Kendall Jenner, Cardi B, Lace wig.

The average Rubi Rose fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, TikTok, Kendall Jenner, with strongest over-indexing on Kia Sportage (18.22× the country average). Demographically, the Rubi Rose audience skews more female with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Rubi Rose fans

Demographic split for Rubi Rose audience in United States
MetricValue
Female64.8%
Male35.2%
Average age31.0
Estimated audience size2,071,204

Audience persona

The typical Rubi Rose fan in United States is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Rubi Rose in United States
RegionReachAffinity
California265,7041.17×
Texas241,6591.36×
Florida182,4391.3×
New York155,3981.34×
Georgia119,8211.88×
North Carolina88,3461.42×
Illinois83,2411.21×
Pennsylvania75,1161.08×
Ohio68,0791.07×
Virginia63,7861.26×
New Jersey62,5351.19×
Maryland60,0401.69×
Michigan59,7991.1×
Tennessee47,0651.13×
Arizona46,4791.1×
Alabama44,3091.53×
Louisiana44,2881.66×
Massachusetts40,3750.99×
South Carolina39,8811.28×
Indiana39,1041.03×
Washington36,0880.87×
Missouri34,2221.03×
Mississippi28,1861.65×
Kentucky27,8391.07×
Minnesota26,7230.9×
Colorado24,5770.75×
Wisconsin23,9050.77×
Nevada23,8581.19×
Connecticut23,6471.14×
Oklahoma22,8690.99×
Arkansas17,4851.02×
Oregon15,1560.64×
Kansas13,4020.82×
Iowa12,2540.72×
Utah9,8580.53×
Washington, District of Columbia8,1871.32×
Nebraska8,1570.79×
Hawaii8,0220.9×
New Mexico7,9960.77×
West Virginia6,8400.71×
Rhode Island6,6661.01×
Delaware6,4791.13×
Idaho4,5810.44×
New Hampshire4,1930.51×
Maine3,7430.5×
Alaska2,8360.64×
South Dakota2,7790.58×
North Dakota2,6220.62×
Montana2,3730.41×
Vermont1,4760.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rubi Rose audience
BrandAffinityCategory
Kia Sportage18.22×Cars & Mobility
TikTok2.43×Internet & Social Media
Kendall Jenner8.45×Fashion & Accessoires
Cardi B5.34×Music & Radio
Lace wig3.44×Beauty & Wellness
Planet Fitness2.4×Sports
Houston Astros5.03×Sports
Long hair3.8×Beauty & Wellness
Keeping Up with the Kardashians5.41×Movies & TV
Livemusic3.02×Music & Radio
Streetwear2.82×Fashion & Accessoires
Spotify1.73×Internet & Social Media
YouTube Music2.97×Internet & Social Media
Do it yourself (DIY)1.76×Home & Garden
Hair care2.48×Beauty & Wellness
ULTA Beauty2.6×Beauty & Wellness
Teyana Taylor4.83×Movies & TV
Nail salon3.64×Beauty & Wellness
Ariana Grande3.31×Music & Radio
Hair straightening3.1×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rubi Rose audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.33
Early Adopter MentalityPOWER1.23
MindfulnessBALANCE1.22
Social Media UsageJOY1.09
Design AffinityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Rubi Rose
CountryShare
United States51.7%
Nigeria4.7%
United Kingdom4.2%

See Rubi Rose audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Rubi Rose have in United States?

Rubi Rose has an estimated audience of 2,071,204 people in United States, concentrated in California and Texas.

What is the gender split and age of Rubi Rose fans?

64.8% of Rubi Rose fans are female, 35.2% are male, with an average age of 31.0 years.

Which brands do Rubi Rose fans like most?

Rubi Rose fans show strongest brand affinity for Kia Sportage (18.22×), TikTok (2.43×), and Kendall Jenner (8.45×) over the country average.

Where do Rubi Rose fans live in United States?

Rubi Rose fans in United States are most concentrated in California (reach 265,704), Texas (reach 241,659), and Florida (reach 182,439). These three regions account for the largest share of the active audience.

What other brands do Rubi Rose fans also like?

Beyond Rubi Rose itself, the audience over-indexes on TikTok (2.43×), Kendall Jenner (8.45×), Cardi B (5.34×), and Lace wig (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rubi Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.