Rumba (dance) Audience in United States

Rumba (dance) logo

Rumba (dance) has an estimated audience of 1,177,188 people in United States. 56.4% are female, 43.6% are male, average age 39.6. Top regions: Florida, New York, California. Top brand affinities: Historic site, Nationality, Vocal harmony, Kendra Scott, Home construction.

The average Rumba (dance) fan in United States is 39.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Historic site, Nationality, Vocal harmony, with strongest over-indexing on Historic site (68.6× the country average). Demographically, the Rumba (dance) audience skews more female with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rumba (dance) fans

Demographic split for Rumba (dance) audience in United States
MetricValue
Female56.4%
Male43.6%
Average age39.6
Estimated audience size1,177,188

Audience persona

The typical Rumba (dance) fan in United States is more female, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Rumba (dance) in United States
RegionReachAffinity
Florida155,7611.95×
New York116,6131.77×
California115,0300.89×
Washington94,9314.02×
Texas90,2130.89×
Louisiana66,7834.4×
New Jersey44,1681.48×
Minnesota32,8851.95×
Illinois31,7840.81×
Pennsylvania31,0460.78×
North Carolina29,3710.83×
Georgia28,9260.8×
Ohio28,2040.78×
Virginia25,4110.89×
Massachusetts25,3511.09×
Michigan21,1550.69×
Colorado21,1431.14×
Arizona19,7730.82×
Indiana18,5050.86×
Maryland18,0540.89×
Tennessee18,0130.76×
South Carolina17,9331.01×
Connecticut15,1921.29×
Missouri14,7960.78×
Wisconsin13,5510.77×
Oregon12,7150.94×
Alabama11,8540.72×
Kentucky10,6990.72×
Utah10,4490.99×
Oklahoma9,2950.71×
Nevada8,3660.73×
Iowa7,9810.82×
Kansas7,2300.78×
Arkansas6,8220.7×
Mississippi5,0850.52×
Idaho4,6230.78×
Nebraska4,5950.78×
New Mexico4,1980.71×
New Hampshire4,1400.89×
Maine3,6500.87×
Washington, District of Columbia3,5741.01×
Hawaii3,5450.7×
West Virginia3,4460.63×
Rhode Island3,1520.84×
Montana2,6620.82×
Delaware2,2760.7×
Vermont1,9430.94×
South Dakota1,9380.71×
North Dakota1,7440.72×
Alaska1,7020.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rumba (dance) audience
BrandAffinityCategory
Historic site68.6×Arts & Culture
Nationality5.71×Politics & Society
Vocal harmony6.69×Music & Radio
Kendra Scott4.33×Fashion & Accessoires
Home construction1.94×Home & Garden
Bank account3.32×Business & Career
Hipster11.55×Politics & Society
Governor of Michigan8.41×Politics & Society
Spinal muscular atrophy10.44×Health
Combat sport1.7×Sports
Panama3.93×Travel & Leisure
Fairy godmother7.6×Literature
Minnesota1.65×Travel & Leisure
Personality5.49×Business & Career
Kyokushin12.64×Sports
Grinch3.32×Movies & TV
Mathcore6.28×Music & Radio
Hibachi5.81×Food & Beverages
Goop3.75×Internet & Social Media
Lahaina, Hawaii12.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rumba (dance) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
MindfulnessBALANCE1.47
Risk AppetiteTHRILL1.41
TraditionCONSERVATISM1.36
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Rumba (dance)
CountryShare
Colombia15.0%
United States13.3%
Brazil11.5%

See Rumba (dance) audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Rumba (dance) have in United States?

Rumba (dance) has an estimated audience of 1,177,188 people in United States, concentrated in Florida and New York.

What is the gender split and age of Rumba (dance) fans?

56.4% of Rumba (dance) fans are female, 43.6% are male, with an average age of 39.6 years.

Which brands do Rumba (dance) fans like most?

Rumba (dance) fans show strongest brand affinity for Historic site (68.6×), Nationality (5.71×), and Vocal harmony (6.69×) over the country average.

Where do Rumba (dance) fans live in United States?

Rumba (dance) fans in United States are most concentrated in Florida (reach 155,761), New York (reach 116,613), and California (reach 115,030). These three regions account for the largest share of the active audience.

What other brands do Rumba (dance) fans also like?

Beyond Rumba (dance) itself, the audience over-indexes on Nationality (5.71×), Vocal harmony (6.69×), Kendra Scott (4.33×), and Home construction (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rumba (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.