SAG-AFTRA Audience in United States
SAG-AFTRA has an estimated audience of 1,918,688 people in United States. 50.5% are female, 49.5% are male, average age 33.3. Top brand affinities: SAUDIA AIRLINES الخطوط السعودية, Giant Food, International education, Public Storage, Do it yourself (DIY).
Top brand affinities include SAUDIA AIRLINES الخطوط السعودية, Giant Food, International education, with strongest over-indexing on SAUDIA AIRLINES الخطوط السعودية (114.12× the country average). Demographically, the SAG-AFTRA audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Business & Career · Type: NGO / Political Party · Subtype: Hotel
Demographics of SAG-AFTRA fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.3 |
| Estimated audience size | 1,918,688 |
Audience persona
The typical SAG-AFTRA fan in United States is balanced, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for SAUDIA AIRLINES الخطوط السعودية.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SAUDIA AIRLINES الخطوط السعودية | 114.12× | Travel & Leisure |
| Giant Food | 20× | Food & Beverages |
| International education | 12.36× | Business & Career |
| Public Storage | 7.22× | Business & Career |
| Do it yourself (DIY) | 2.19× | Home & Garden |
| FC Bayern Munich | 4.37× | Sports |
| Sam Rockwell | 10.74× | Movies & TV |
| Streetwear | 3.12× | Fashion & Accessoires |
| Anime and manga fandom | 3.62× | Literature |
| Miyamoto Musashi | 20× | Politics & Society |
| Superman | 1.58× | Movies & TV |
| Singer-songwriter | 2.37× | Music & Radio |
| Hair Extensions | 3.28× | Beauty & Wellness |
| New York Knicks | 4.36× | Sports |
| Art exhibition | 3.75× | Arts & Culture |
| Summer vacation | 3.67× | Travel & Leisure |
| Manowar | 20× | Music & Radio |
| Contemporary art | 3.08× | Arts & Culture |
| Manchester United F.C. | 3.74× | Sports |
| Disneyland Paris | 5.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.78 |
| Community Orientation | OPEN | 2.47 |
| Luxury Orientation | PREMIUM | 1.78 |
| Pet Ownership | JOY | 1.62 |
| Risk Appetite | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| United Kingdom | 5.1% |
| Canada | 3.9% |
See SAG-AFTRA audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for SAG-AFTRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.