Rascasse Audience Intelligence

SAG-AFTRA Audience in United States

A data profile of the people who buy, follow and care about SAG-AFTRA in United States — modelled from more than twelve digital signal sources. SAG-AFTRA has an estimated audience of 1,888,909 people in United States.

#99among NGO / Political Party in United States#1112in Business & Career

The average SAG-AFTRA fan in United States is 33.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Giant Food, International education, Brittany Snow, with strongest over-indexing on Giant Food (17.75× the country average).

Demographically, the SAG-AFTRA audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SAG-AFTRA fan in United States is balanced, around 33.3 years old, with strong Community Orientation tendencies and a notable affinity for Giant Food.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SAG-AFTRA profile in United States.

Audience size
1.9M
in United States
Gender
50.5%♀
49.5% male
Age
33.3
average years
Country rank
#14906
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SAG-AFTRA fans

50.5% are female, 49.5% are male, average age 33.3.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for SAG-AFTRA audience in United States
MetricValue
Female50.5%
Male49.5%
Average age33.3
Estimated audience size1,888,909
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the SAG-AFTRA audience in United States
Age bracketShare%
16-1928%
20-2930%
30-3920%
40-4914%
50+8%
Fig. 04

Worldwide distribution

70.8%

of the worldwide SAG-AFTRA audience comes from United States.

Worldwide audience distribution share by country for SAG-AFTRA
CountryShare
United States70.8%
United Kingdom4.8%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SAG-AFTRA audience in United States is strongest.

Fig. 05

Top regions by affinity

SAG-AFTRA fans by region: top regions in United States
#RegionReachAffinity×
01California~800K3.73×
02New York~200K2.28×
03Washington, District of Columbia~10K1.84×
04Georgia~100K1.67×
05New Jersey~70K1.42×
06New Mexico~10K1.38×
07Rhode Island~8K1.33×
08Montana~7K1.23×
09Nevada~20K1.21×
10Massachusetts~40K1.17×
11Connecticut~20K1.16×
12Illinois~70K1.14×
13Tennessee~40K1.11×
14Oregon~20K1.07×
15Washington~40K1.05×
16Maryland~30K1.01×
17Louisiana~20K0.97×
18Vermont~3K0.96×
19Maine~7K0.95×
20New Hampshire~7K0.94×
21Virginia~40K0.91×
22Alaska~4K0.90×
23Pennsylvania~60K0.89×
24Idaho~9K0.89×
25Delaware~5K0.89×
26Wyoming~3K0.89×
27Colorado~30K0.88×
28Arizona~30K0.87×
29Oklahoma~20K0.87×
30Utah~10K0.87×
31North Carolina~50K0.85×
32North Dakota~3K0.84×
33Florida~100K0.83×
34South Dakota~4K0.83×
35Missouri~30K0.82×
36Michigan~40K0.81×
37West Virginia~7K0.81×
38South Carolina~20K0.79×
39Texas~100K0.78×
40Mississippi~10K0.78×
41Kentucky~20K0.77×
42Kansas~10K0.77×
43Wisconsin~20K0.76×
44Minnesota~20K0.76×
45Arkansas~10K0.76×
46Nebraska~7K0.75×
47Alabama~20K0.73×
48Indiana~30K0.72×
49Ohio~40K0.71×
50Iowa~10K0.70×
Fig. 06

Affinity by region

Affinity by region — SAG-AFTRA, United States
0.70×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SAG-AFTRA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SAG-AFTRA audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure20.95×
02ManowarMusic & Radio19.65×
03International educationBusiness & Career18.53×
04Miyamoto MusashiPolitics & Society18.24×
05Giant FoodFood & Beverages17.75×
06Michelle RodriguezMovies & TV11.08×
07PlatoLiterature9.77×
08Brittany SnowMovies & TV9.56×
09Sam RockwellMovies & TV8.21×
10HindiPolitics & Society8.08×
11Public StorageBusiness & Career5.68×
12Graphic novelLiterature5.27×
13Famous FootwearFood & Beverages3.88×
14New York PostNews3.53×
15Google NewsNews3.31×
16Broadway theatreTravel & Leisure2.68×
17RadioTechnology & Electronics2.65×
18Trader Joe'sShopping1.92×
19Do it yourself (DIY)Home & Garden1.83×
20SupermanMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SAG-AFTRA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SAG-AFTRA audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.73×
Pet OwnershipJOY1.62×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SAG-AFTRA audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.58×
Convenience OrientationPREMIUM0.80×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SAG-AFTRA have in United States?

SAG-AFTRA has an estimated audience of 1,888,909 people in United States, concentrated in California and New York.

02

What is the gender split and age of SAG-AFTRA fans?

50.5% of SAG-AFTRA fans are female, 49.5% are male, with an average age of 33.3 years.

03

Which brands do SAG-AFTRA fans like most?

SAG-AFTRA fans show strongest brand affinity for Giant Food (17.75×), International education (18.53×), and Brittany Snow (9.56×) over the country average.

04

Where do SAG-AFTRA fans live in United States?

SAG-AFTRA fans in United States are most concentrated in California (reach ~800K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SAG-AFTRA fans also like?

Beyond SAG-AFTRA itself, the audience over-indexes on International education (18.53×), Brittany Snow (9.56×), Michelle Rodriguez (11.08×), and Superman (1.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SAG-AFTRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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