SAG-AFTRA Audience in United States
SAG-AFTRA has an estimated audience of 1,918,688 people in United States. 50.5% are female, 49.5% are male, average age 33.3. Top brand affinities: Cam Ward, Bank account, Combat sport, UK garage, Kento Yamazaki.
Top brand affinities include Cam Ward, Bank account, Combat sport, with strongest over-indexing on Cam Ward (7.13× the country average). Demographically, the SAG-AFTRA audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.
Category: Business & Career · Type: NGO / Political Party · Subtype: Hotel
Demographics of SAG-AFTRA fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.3 |
| Estimated audience size | 1,918,688 |
Audience persona
The typical SAG-AFTRA fan in United States is balanced, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cam Ward.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cam Ward | 7.13× | Sports |
| Bank account | 2.7× | Business & Career |
| Combat sport | 1.57× | Sports |
| UK garage | 5.33× | Music & Radio |
| Kento Yamazaki | 9.67× | Movies & TV |
| Wikia | 2.9× | Internet & Social Media |
| Monmouth County, New Jersey | 7.75× | Travel & Leisure |
| Electrolyte | 3.71× | Health |
| Nebraska Cornhuskers football | 2.82× | Sports |
| Jesse Plemons | 2.58× | Movies & TV |
| Home staging | 3.91× | Home & Garden |
| St. Ives | 9.78× | Travel & Leisure |
| Justice | 1.8× | Politics & Society |
| Vilas County, Wisconsin | 15.78× | Travel & Leisure |
| Kendra Scott | 1.58× | Fashion & Accessoires |
| Kona Grill | 5.77× | Food & Beverages |
| JDSU | 1.56× | Business & Career |
| Acoustic music | 2.24× | Music & Radio |
| Nasal cavity | 4× | Health |
| Tierra Cali | 3.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.78 |
| Community Orientation | OPEN | 2.47 |
| Luxury Orientation | PREMIUM | 1.78 |
| Pet Ownership | JOY | 1.62 |
| Risk Appetite | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.6% |
| United Kingdom | 5.1% |
| Canada | 3.9% |
See SAG-AFTRA audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for SAG-AFTRA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.