Sam Hunt Audience in United States

Sam Hunt logo

Sam Hunt has an estimated audience of 597,152 people in United States. 81.6% are female, 18.4% are male, average age 32.6. Top regions: California, Florida, Texas. Top brand affinities: The Devil's Rejects, Historic site, Alaska, Product design, Collectable.

The average Sam Hunt fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include The Devil's Rejects, Historic site, Alaska, with strongest over-indexing on The Devil's Rejects (14.06× the country average). Demographically, the Sam Hunt audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sam Hunt fans

Demographic split for Sam Hunt audience in United States
MetricValue
Female81.6%
Male18.4%
Average age32.6
Estimated audience size597,152

Audience persona

The typical Sam Hunt fan in United States is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Sam Hunt in United States
RegionReachAffinity
California46,9060.71×
Florida41,2451.02×
Texas34,5490.67×
Ohio25,3421.38×
Pennsylvania23,8861.19×
New York23,7500.71×
North Carolina22,6991.26×
Tennessee22,6581.89×
Virginia19,2251.32×
Georgia18,5811.01×
Michigan15,9711.02×
Illinois15,4230.78×
New Jersey12,6810.83×
South Carolina12,2311.36×
Alabama11,2361.35×
Indiana11,2081.03×
Colorado10,5361.12×
Arizona10,3150.85×
Utah9,2731.73×
Missouri8,2870.86×
Kentucky8,2611.1×
Maryland8,2250.8×
Massachusetts8,2050.7×
Mississippi7,6831.56×
Wisconsin7,6420.85×
Louisiana7,5120.98×
Washington7,5110.63×
Minnesota6,6880.78×
Nevada6,6431.15×
Oklahoma6,5630.99×
New Mexico6,2422.08×
Connecticut6,0651.01×
Iowa5,2811.07×
Arkansas4,9151×
Oregon4,3480.64×
Kansas3,7850.8×
West Virginia3,2181.16×
Idaho2,9250.98×
Nebraska2,6190.87×
South Dakota1,9701.43×
New Hampshire1,8140.77×
Delaware1,6951.03×
Washington, District of Columbia1,6300.91×
Maine1,5020.7×
North Dakota1,4791.21×
Rhode Island1,2720.67×
Montana1,2480.75×
Hawaii1,1840.46×
Wyoming6780.77×
Alaska6450.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Hunt audience
BrandAffinityCategory
The Devil's Rejects14.06×Movies & TV
Historic site5.37×Arts & Culture
Alaska1.95×Travel & Leisure
Product design2.17×Business & Career
Collectable1.51×Kids & Family
Guy Fieri3.22×Movies & TV
Rajasthan13.32×Travel & Leisure
Goop4.24×Internet & Social Media
Tezz5.53×Movies & TV
Fairy godmother5.41×Literature
Saving2.08×Business & Career
Nebraska1.91×Travel & Leisure
Cachorro3.75×Pets & Animals
Sinaloa2.51×Travel & Leisure
Mothercare2.16×Kids & Family
Governor of Michigan4.88×Politics & Society
Justice1.7×Politics & Society
headspace5.1×Health
Pro-Ject2.17×Music & Radio
Mortgage insurance2.31×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Hunt audience
TraitClusterScore
ExtroversionTHRILL1.52
DIY MentalityTHRILL1.36
Price SensitivityPREMIUM1.25
Community OrientationOPEN1.24
Sports ActivityPOWER1.21
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Sam Hunt
CountryShare
United States90.1%
Canada6.9%
Australia1.0%

See Sam Hunt audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Sam Hunt have in United States?

Sam Hunt has an estimated audience of 597,152 people in United States, concentrated in California and Florida.

What is the gender split and age of Sam Hunt fans?

81.6% of Sam Hunt fans are female, 18.4% are male, with an average age of 32.6 years.

Which brands do Sam Hunt fans like most?

Sam Hunt fans show strongest brand affinity for The Devil's Rejects (14.06×), Historic site (5.37×), and Alaska (1.95×) over the country average.

Where do Sam Hunt fans live in United States?

Sam Hunt fans in United States are most concentrated in California (reach 46,906), Florida (reach 41,245), and Texas (reach 34,549). These three regions account for the largest share of the active audience.

What other brands do Sam Hunt fans also like?

Beyond Sam Hunt itself, the audience over-indexes on Historic site (5.37×), Alaska (1.95×), Product design (2.17×), and Collectable (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.