Satin Audience in United States
Satin has an estimated audience of 7,857,535 people in United States. 82.4% are female, 17.6% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Historic site, Goop, Mothercare, JDSU.
The average Satin fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Historic site, Goop, with strongest over-indexing on Home equity (2.56× the country average). Demographically, the Satin audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Satin fans
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 37.2 |
| Estimated audience size | 7,857,535 |
Audience persona
The typical Satin fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,138,666 | 1.32× |
| Texas | 770,009 | 1.14× |
| Florida | 545,432 | 1.03× |
| New York | 515,139 | 1.17× |
| Illinois | 263,751 | 1.01× |
| Georgia | 260,282 | 1.08× |
| Pennsylvania | 256,390 | 0.97× |
| North Carolina | 236,168 | 1× |
| Ohio | 235,210 | 0.97× |
| Michigan | 221,141 | 1.08× |
| New Jersey | 201,014 | 1.01× |
| Virginia | 194,577 | 1.02× |
| Massachusetts | 190,698 | 1.23× |
| Washington | 189,877 | 1.2× |
| Arizona | 167,804 | 1.05× |
| Tennessee | 158,183 | 1× |
| Indiana | 145,494 | 1.01× |
| Maryland | 143,817 | 1.06× |
| Missouri | 131,644 | 1.04× |
| Colorado | 120,786 | 0.98× |
| Minnesota | 113,421 | 1.01× |
| Oregon | 112,314 | 1.25× |
| South Carolina | 110,708 | 0.94× |
| Wisconsin | 109,263 | 0.92× |
| Alabama | 105,817 | 0.96× |
| Louisiana | 101,981 | 1.01× |
| Oklahoma | 91,614 | 1.05× |
| Kentucky | 90,162 | 0.92× |
| Utah | 86,997 | 1.24× |
| Connecticut | 75,326 | 0.96× |
| Nevada | 74,532 | 0.98× |
| Arkansas | 63,548 | 0.98× |
| Mississippi | 63,516 | 0.98× |
| Kansas | 63,479 | 1.03× |
| Iowa | 59,222 | 0.91× |
| Idaho | 39,959 | 1.01× |
| Nebraska | 39,568 | 1× |
| New Mexico | 38,408 | 0.97× |
| Hawaii | 34,879 | 1.03× |
| West Virginia | 32,072 | 0.88× |
| New Hampshire | 26,846 | 0.87× |
| Maine | 24,288 | 0.86× |
| Rhode Island | 23,627 | 0.94× |
| Washington, District of Columbia | 22,960 | 0.97× |
| Montana | 18,305 | 0.84× |
| Delaware | 18,015 | 0.83× |
| Alaska | 16,765 | 1× |
| South Dakota | 15,299 | 0.84× |
| North Dakota | 14,187 | 0.88× |
| Vermont | 10,889 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 2.56× | Home & Garden |
| Historic site | 3.96× | Arts & Culture |
| Goop | 4.65× | Internet & Social Media |
| Mothercare | 2.73× | Kids & Family |
| JDSU | 2.14× | Business & Career |
| Fairy godmother | 4.92× | Literature |
| Governor of Michigan | 4.68× | Politics & Society |
| Staycation | 2.04× | Home & Garden |
| Bank account | 1.5× | Business & Career |
| Saving | 1.58× | Business & Career |
| Grace Slick | 4.36× | Music & Radio |
| Vocal harmony | 2.24× | Music & Radio |
| headspace | 4.59× | Health |
| Grinch | 1.89× | Movies & TV |
| Iron Man (film) | 2.21× | Movies & TV |
| Gilt.com | 3.66× | Shopping |
| Cam Ward | 1.69× | Sports |
| Cherish (group) | 4.76× | Music & Radio |
| Hibachi | 3.43× | Food & Beverages |
| Panama | 1.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| Price Sensitivity | PREMIUM | 1.52 |
| Extroversion | THRILL | 1.43 |
| Creativity | OPEN | 1.3 |
| Indulgence | JOY | 1.24 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 5.3% |
| France | 4.9% |
See Satin audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Satin have in United States?
Satin has an estimated audience of 7,857,535 people in United States, concentrated in California and Texas.
What is the gender split and age of Satin fans?
82.4% of Satin fans are female, 17.6% are male, with an average age of 37.2 years.
Which brands do Satin fans like most?
Satin fans show strongest brand affinity for Home equity (2.56×), Historic site (3.96×), and Goop (4.65×) over the country average.
Where do Satin fans live in United States?
Satin fans in United States are most concentrated in California (reach 1,138,666), Texas (reach 770,009), and Florida (reach 545,432). These three regions account for the largest share of the active audience.
What other brands do Satin fans also like?
Beyond Satin itself, the audience over-indexes on Historic site (3.96×), Goop (4.65×), Mothercare (2.73×), and JDSU (2.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Satin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.