Sawmill Audience in United States

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Sawmill has an estimated audience of 2,681,242 people in United States. 26.2% are female, 73.8% are male, average age 46.4. Top regions: California, Florida, New York. Top brand affinities: Urban Outfitters, Unique Gifts, Birthday Gifts, Sinaloa, Diane Sawyer.

The average Sawmill fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Urban Outfitters, Unique Gifts, Birthday Gifts, with strongest over-indexing on Urban Outfitters (2.45× the country average). Demographically, the Sawmill audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sawmill fans

Demographic split for Sawmill audience in United States
MetricValue
Female26.2%
Male73.8%
Average age46.4
Estimated audience size2,681,242

Audience persona

The typical Sawmill fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Sawmill in United States
RegionReachAffinity
California160,8100.55×
Florida125,5080.69×
New York119,0240.79×
Texas116,4270.51×
North Carolina102,1121.27×
Pennsylvania81,7420.91×
Georgia76,0640.92×
Ohio73,5380.89×
New Mexico73,3555.46×
Michigan70,7871.01×
Tennessee61,2841.14×
Illinois58,2680.65×
New Jersey51,6950.76×
Virginia51,3430.79×
Washington48,3120.9×
Wisconsin47,9431.19×
Missouri45,5501.05×
Alabama39,8781.06×
South Carolina39,4710.98×
Minnesota39,4301.03×
Indiana38,8510.79×
Kentucky38,4031.14×
Massachusetts33,4550.63×
Arkansas33,0211.49×
Mississippi31,6631.43×
Louisiana31,5950.91×
Arizona31,2950.57×
Colorado29,9420.71×
Oklahoma28,9790.97×
Oregon28,7240.93×
Maryland28,5380.62×
Connecticut20,0860.75×
Iowa19,7240.89×
Idaho18,7161.39×
Utah17,3620.72×
West Virginia17,2131.38×
Kansas15,5490.74×
Maine14,7231.53×
Nevada12,9190.5×
New Hampshire10,5151×
Montana9,2691.25×
Nebraska9,2460.69×
Vermont7,3191.55×
Alaska6,3091.1×
Hawaii6,1620.53×
Rhode Island6,1220.72×
South Dakota4,7780.77×
Delaware4,6560.63×
North Dakota4,0980.74×
Wyoming3,9260.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sawmill audience
BrandAffinityCategory
Urban Outfitters2.45×Shopping
Unique Gifts1.97×Shopping
Birthday Gifts2.01×Kids & Family
Sinaloa2.28×Travel & Leisure
Diane Sawyer4.27×Movies & TV
Certified diabetes educator5.75×Business & Career
WESH2×Movies & TV
ABC 7 Chicago1.73×Movies & TV
Hebe2.37×Home & Garden
Tech News2.95×Technology & Electronics
edureka10.82×Business & Career
Software widget4.36×Technology & Electronics
WFTV1.51×Movies & TV
Bully (2011 film)1.71×Movies & TV
Casely1.55×Shopping
Ezekiel Elliott1.85×Sports
Israeli cuisine2.09×Food & Beverages
Totally Spies!2.59×Movies & TV
Brunello Cucinelli1.55×Fashion & Accessoires
Voltron: Legendary Defender2.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sawmill audience
TraitClusterScore
PatriotismCONSERVATISM2.3
DIY MentalityTHRILL2.16
Need for SecurityCONSERVATISM1.52
Quality AwarenessPREMIUM1.52
IndividualismJOY1.47
Career OrientationPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Sawmill
CountryShare
United States41.8%
United Kingdom8.7%
Canada8.2%

See Sawmill audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sawmill have in United States?

Sawmill has an estimated audience of 2,681,242 people in United States, concentrated in California and Florida.

What is the gender split and age of Sawmill fans?

26.2% of Sawmill fans are female, 73.8% are male, with an average age of 46.4 years.

Which brands do Sawmill fans like most?

Sawmill fans show strongest brand affinity for Urban Outfitters (2.45×), Unique Gifts (1.97×), and Birthday Gifts (2.01×) over the country average.

Where do Sawmill fans live in United States?

Sawmill fans in United States are most concentrated in California (reach 160,810), Florida (reach 125,508), and New York (reach 119,024). These three regions account for the largest share of the active audience.

What other brands do Sawmill fans also like?

Beyond Sawmill itself, the audience over-indexes on Unique Gifts (1.97×), Birthday Gifts (2.01×), Sinaloa (2.28×), and Diane Sawyer (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sawmill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.