Rascasse Audience Intelligence

Scrubs & Beyond Target Market in United States

A data profile of the people who buy, follow and care about Scrubs & Beyond in United States — modelled from more than twelve digital signal sources. Scrubs & Beyond has an estimated audience of 553,131 people in United States.

#3548among Brand in United States#2147in Business & Career

The average Scrubs & Beyond fan in United States is 32.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Lisa Eldridge, Scrubs (TV series), General Hospital, with strongest over-indexing on Lisa Eldridge (171.05× the country average).

Demographically, the Scrubs & Beyond audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scrubs & Beyond fan in United States is more female, around 32.1 years old, with strong Family Orientation tendencies and a notable affinity for Lisa Eldridge.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scrubs & Beyond profile in United States.

Audience size
553K
in United States
Gender
78.3%♀
21.7% male
Age
32.1
average years
Country rank
#34529
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Scrubs & Beyond

78.3% are female, 21.7% are male, average age 32.1.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Scrubs & Beyond audience in United States
MetricValue
Female78.3%
Male21.7%
Average age32.1
Estimated audience size553,131
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Scrubs & Beyond audience in United States
Age bracketShare%
16-1933%
20-2930%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Scrubs & Beyond audience comes from United States.

Worldwide audience distribution share by country for Scrubs & Beyond
CountryShare
United States98.8%
Mexico0.8%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scrubs & Beyond audience in United States is strongest.

Fig. 05

Top regions by affinity

Scrubs & Beyond customers by region in United States
#RegionReachAffinity×
01Missouri~30K3.01×
02Michigan~30K2.39×
03Kansas~10K2.39×
04New Mexico~6K2.28×
05Minnesota~20K2.04×
06Texas~90K2.01×
07Arizona~20K1.99×
08Arkansas~8K1.76×
09Nevada~9K1.66×
10Indiana~20K1.64×
11Oregon~10K1.60×
12Maryland~10K1.56×
13Nebraska~4K1.48×
14New Jersey~20K1.38×
15Washington~10K1.37×
16Oklahoma~8K1.37×
17Ohio~20K1.32×
18North Carolina~20K1.11×
19Wisconsin~9K1.11×
20South Carolina~9K1.09×
21Alabama~8K1.09×
22Florida~40K1.05×
23New York~30K1.02×
24Colorado~9K0.99×
25Pennsylvania~20K0.96×
26Georgia~20K0.92×
27Kentucky~6K0.91×
28Mississippi~4K0.89×
29Illinois~20K0.88×
30Virginia~10K0.88×
31West Virginia~2K0.87×
32Louisiana~6K0.81×
33Washington, District of Columbia~1K0.77×
34North Dakota<1K0.72×
35Alaska<1K0.68×
36South Dakota<1K0.66×
37Tennessee~7K0.64×
38Iowa~3K0.64×
39California~40K0.62×
40Vermont<1K0.60×
41Montana<1K0.59×
42Idaho~1K0.53×
43Maine~1K0.53×
44Delaware<1K0.52×
45Rhode Island<1K0.50×
46New Hampshire~1K0.49×
47Hawaii~1K0.46×
48Connecticut~2K0.40×
49Utah~2K0.35×
50Massachusetts~3K0.31×
Fig. 06

Affinity by region

Affinity by region — Scrubs & Beyond, United States
0.31×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scrubs & Beyond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scrubs & Beyond audience
#·InterestCategoryAffinity×
01Lisa EldridgeBeauty & Wellness171.05×
02Scrubs (TV series)Movies & TV77.29×
03WeledaBeauty & Wellness41.55×
04General HospitalMovies & TV29.97×
05LacosteFashion & Accessoires18.74×
06Arc'teryxFashion & Accessoires18.04×
07Chicago MedMovies & TV13.53×
08Tommy HilfigerFashion & Accessoires12.16×
09KérastaseBeauty & Wellness11.37×
10DickiesFashion & Accessoires9.40×
11QVCMovies & TV6.84×
12ClinicHealth5.37×
13Discount storesShopping5.24×
14Weather forecastingHome & Garden4.93×
15Shopping mallsShopping3.32×
16Pizza HutFood & Beverages2.70×
17Mortgage loansBusiness & Career2.67×
18SubwayFood & Beverages2.60×
19PinterestInternet & Social Media2.54×
20Planet FitnessSports2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scrubs & Beyond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scrubs & Beyond audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
Price SensitivityPREMIUM2.33×
Convenience OrientationPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scrubs & Beyond audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.70×
TraditionCONSERVATISM0.73×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Scrubs & Beyond's target market in United States?

Scrubs & Beyond's target market in United States covers an estimated 553,131 people, concentrated in Texas and Florida.

02

What is the gender split and age of Scrubs & Beyond customers?

78.3% of the Scrubs & Beyond audience are female, 21.7% are male, with an average age of 32.1 years.

03

Which brands do Scrubs & Beyond fans like most?

Scrubs & Beyond fans show strongest brand affinity for Lisa Eldridge (171.05×), Scrubs (TV series) (77.29×), and General Hospital (29.97×) over the country average.

04

Where do Scrubs & Beyond fans live in United States?

Scrubs & Beyond fans in United States are most concentrated in Texas (reach ~90K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Scrubs & Beyond fans also like?

Beyond Scrubs & Beyond itself, the audience over-indexes on Scrubs (TV series) (77.29×), General Hospital (29.97×), Lacoste (18.74×), and Arc'teryx (18.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Scrubs & Beyond audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrubs & Beyond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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