A data profile of the people who buy, follow and care about Sean McDermott in United States — modelled from more than twelve digital signal sources. Sean McDermott has an estimated audience of 4,805,362 people in United States.
The average Sean McDermott fan in United States is 36.7 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, Florida, Pennsylvania.
Top brand affinities include NFL, Buffalo Bills, Russell Wilson, with strongest over-indexing on NFL (1.59× the country average).
Demographically, the Sean McDermott audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sean McDermott fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for NFL.
The key figures that characterise the Sean McDermott profile in United States.
37.1% are female, 62.9% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 36.7 |
| Estimated audience size | 4,805,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
Where the Sean McDermott audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~800K | 2.91× | |
| 02 | Pennsylvania | ~300K | 1.79× | |
| 03 | Wyoming | ~10K | 1.69× | |
| 04 | Kansas | ~50K | 1.38× | |
| 05 | North Carolina | ~200K | 1.37× | |
| 06 | Nebraska | ~30K | 1.33× | |
| 07 | Ohio | ~200K | 1.29× | |
| 08 | Massachusetts | ~100K | 1.25× | |
| 09 | Delaware | ~20K | 1.24× | |
| 10 | New Hampshire | ~20K | 1.21× | |
| 11 | Connecticut | ~60K | 1.20× | |
| 12 | Maryland | ~100K | 1.18× | |
| 13 | Missouri | ~90K | 1.18× | |
| 14 | Rhode Island | ~20K | 1.16× | |
| 15 | South Carolina | ~80K | 1.15× | |
| 16 | West Virginia | ~30K | 1.15× | |
| 17 | Colorado | ~90K | 1.14× | |
| 18 | Vermont | ~10K | 1.13× | |
| 19 | Iowa | ~40K | 1.09× | |
| 20 | Virginia | ~100K | 1.07× | |
| 21 | Maine | ~20K | 1.03× | |
| 22 | Tennessee | ~100K | 1.00× | |
| 23 | New Jersey | ~100K | 0.99× | |
| 24 | North Dakota | ~10K | 0.99× | |
| 25 | Montana | ~10K | 0.97× | |
| 26 | South Dakota | ~10K | 0.97× | |
| 27 | Wisconsin | ~70K | 0.96× | |
| 28 | Florida | ~300K | 0.95× | |
| 29 | Arizona | ~80K | 0.87× | |
| 30 | Michigan | ~100K | 0.86× | |
| 31 | Washington, District of Columbia | ~10K | 0.84× | |
| 32 | Kentucky | ~50K | 0.83× | |
| 33 | Idaho | ~20K | 0.82× | |
| 34 | Indiana | ~70K | 0.79× | |
| 35 | Minnesota | ~50K | 0.77× | |
| 36 | Illinois | ~100K | 0.75× | |
| 37 | Arkansas | ~30K | 0.75× | |
| 38 | Georgia | ~100K | 0.74× | |
| 39 | New Mexico | ~20K | 0.74× | |
| 40 | Louisiana | ~40K | 0.70× | |
| 41 | Nevada | ~30K | 0.70× | |
| 42 | Utah | ~30K | 0.70× | |
| 43 | Mississippi | ~30K | 0.70× | |
| 44 | Hawaii | ~10K | 0.68× | |
| 45 | Oklahoma | ~30K | 0.64× | |
| 46 | Alabama | ~40K | 0.62× | |
| 47 | Texas | ~200K | 0.60× | |
| 48 | Oregon | ~30K | 0.59× | |
| 49 | Washington | ~50K | 0.55× | |
| 50 | California | ~300K | 0.53× |
The strongest cross-interests of the Sean McDermott audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Russell Wilson | Sports | 4.72× | ||
| 02 | Dak Prescott | Sports | 3.62× | ||
| 03 | Buffalo Bills | Sports | 3.57× | ||
| 04 | LSU Tigers football | Sports | 2.97× | ||
| 05 | Tampa Bay Buccaneers | Sports | 2.46× | ||
| 06 | Aaron Rodgers | Sports | 2.43× | ||
| 07 | Minnesota Vikings | Sports | 2.39× | ||
| 08 | Miami Dolphins | Sports | 2.38× | ||
| 09 | Cleveland Browns | Sports | 2.29× | ||
| 10 | Seattle Seahawks | Sports | 2.26× | ||
| 11 | Denver Broncos | Sports | 2.24× | ||
| 12 | Green Bay Packers | Sports | 2.04× | ||
| 13 | Pittsburgh Steelers | Sports | 2.01× | ||
| 14 | Anime convention | Literature | 1.92× | ||
| 15 | Mixed martial arts | Sports | 1.78× | ||
| 16 | CBS Sports | Movies & TV | 1.73× | ||
| 17 | NBA Finals | Sports | 1.61× | ||
| 18 | NFL | Sports | 1.59× | ||
| 19 | NBA playoffs | Sports | 1.55× | ||
| 20 | Mobile game | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Pet Ownership | JOY | 0.85× | |
| Quality Awareness | PREMIUM | 0.89× |
Sean McDermott has an estimated audience of 4,805,362 people in United States, concentrated in New York and Florida.
37.1% of Sean McDermott fans are female, 62.9% are male, with an average age of 36.7 years.
Sean McDermott fans show strongest brand affinity for NFL (1.59×), Buffalo Bills (3.57×), and Russell Wilson (4.72×) over the country average.
Sean McDermott fans in United States are most concentrated in New York (reach ~800K), Florida (reach ~300K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sean McDermott itself, the audience over-indexes on Buffalo Bills (3.57×), Russell Wilson (4.72×), Mixed martial arts (1.78×), and Green Bay Packers (2.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sean McDermott. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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