Rascasse Audience Intelligence

Second Chance Audience in United States

A data profile of the people who buy, follow and care about Second Chance in United States — modelled from more than twelve digital signal sources. Second Chance has an estimated audience of 337,263 people in United States.

#20among Sci-fi in United States#4051among Movie / TV Show / Series in United States#8282in Movies & TV

The average Second Chance fan in United States is 34.2 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Maryland, California.

Top brand affinities include Pixies, CarMax, Pinterest, with strongest over-indexing on Pixies (39.64× the country average).

Demographically, the Second Chance audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Second Chance fan in United States is more female, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Pixies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Second Chance profile in United States.

Audience size
337K
in United States
Gender
56.7%♀
43.3% male
Age
34.2
average years
Country rank
#45499
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Second Chance viewers

56.7% are female, 43.3% are male, average age 34.2.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Second Chance audience in United States
MetricValue
Female56.7%
Male43.3%
Average age34.2
Estimated audience size337,263
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Second Chance audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3915%
40-4916%
50+14%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Second Chance audience comes from United States.

Worldwide audience distribution share by country for Second Chance
CountryShare
United States49.8%
United Kingdom6.1%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Second Chance audience in United States is strongest.

Fig. 05

Top regions by affinity

Second Chance fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K5.70×
02Maryland~30K4.63×
03Ohio~30K2.87×
04Missouri~10K2.67×
05Massachusetts~10K1.95×
06Oklahoma~7K1.92×
07Michigan~10K1.61×
08Washington, District of Columbia~1K1.33×
09Idaho~2K1.31×
10Mississippi~3K1.16×
11Alabama~5K0.98×
12Colorado~5K0.93×
13South Carolina~5K0.90×
14Kansas~2K0.90×
15New Mexico~1K0.89×
16Kentucky~4K0.87×
17Tennessee~6K0.83×
18New Hampshire~1K0.78×
19Georgia~8K0.77×
20Louisiana~3K0.77×
21Alaska<1K0.77×
22West Virginia~1K0.76×
23North Dakota<1K0.76×
24North Carolina~8K0.75×
25Arizona~5K0.75×
26Arkansas~2K0.75×
27Montana<1K0.75×
28Indiana~4K0.73×
29Connecticut~2K0.73×
30Delaware<1K0.73×
31South Dakota<1K0.72×
32Nevada~2K0.70×
33Iowa~2K0.70×
34California~30K0.69×
35Washington~5K0.68×
36Maine<1K0.67×
37Virginia~5K0.66×
38Rhode Island<1K0.66×
39Pennsylvania~7K0.65×
40Oregon~2K0.62×
41Hawaii<1K0.62×
42Nebraska<1K0.60×
43Florida~10K0.59×
44New York~10K0.58×
45Utah~2K0.58×
46Wisconsin~3K0.56×
47Texas~10K0.52×
48Minnesota~2K0.52×
49Illinois~6K0.51×
50New Jersey~4K0.42×
Fig. 06

Affinity by region

Affinity by region — Second Chance, United States
0.42×1.00×5.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Second Chance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Second Chance audience
#·InterestCategoryAffinity×
01PixiesMusic & Radio39.64×
02International educationBusiness & Career9.90×
03CarMaxCars & Mobility4.77×
04Weather forecastingHome & Garden4.54×
05Veterinary medicineBusiness & Career3.37×
06PinterestInternet & Social Media2.52×
07Nonprofit organizationPolitics & Society2.41×
08Beauty salonsBeauty & Wellness2.38×
09WineFood & Beverages2.13×
10Health careBusiness & Career2.12×
11CoffeeFood & Beverages2.07×
12RecipesFood & Beverages2.05×
13CouponsShopping2.01×
14Home improvementHome & Garden2.00×
15MedicineBusiness & Career2.00×
16XInternet & Social Media1.99×
17CookingFood & Beverages1.96×
18Alcoholic beveragesFood & Beverages1.96×
19WalmartShopping1.95×
20Donald TrumpPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Second Chance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Second Chance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.87×
SpiritualityBALANCE1.64×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Second Chance audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
ExtroversionTHRILL0.84×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Second Chance have in United States?

Second Chance has an estimated audience of 337,263 people in United States, concentrated in Ohio and Maryland.

02

What is the gender split and age of Second Chance viewers?

56.7% of Second Chance fans are female, 43.3% are male, with an average age of 34.2 years.

03

Which brands do Second Chance fans like most?

Second Chance fans show strongest brand affinity for Pixies (39.64×), CarMax (4.77×), and Pinterest (2.52×) over the country average.

04

Where do Second Chance fans live in United States?

Second Chance fans in United States are most concentrated in Ohio (reach ~30K), Maryland (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Second Chance fans also like?

Beyond Second Chance itself, the audience over-indexes on CarMax (4.77×), Pinterest (2.52×), Cooking (1.96×), and X (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sci-fi audiences in United States

See Second Chance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Second Chance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →