Second Chance Audience in United States

Second Chance logo

Second Chance has an estimated audience of 334,548 people in United States. 56.7% are female, 43.3% are male, average age 34.2. Top regions: Maryland, California, Ohio. Top brand affinities: Historic site, Nebraska Cornhuskers football, Collectable, Home staging, Home Delivery.

The average Second Chance fan in United States is 34.2 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Ohio. Top brand affinities include Historic site, Nebraska Cornhuskers football, Collectable, with strongest over-indexing on Historic site (7.37× the country average). Demographically, the Second Chance audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

Demographics of Second Chance fans

Demographic split for Second Chance audience in United States
MetricValue
Female56.7%
Male43.3%
Average age34.2
Estimated audience size334,548

Audience persona

The typical Second Chance fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Second Chance in United States
RegionReachAffinity
Maryland30,2255.25×
California27,2600.74×
Ohio24,5012.38×
Texas16,4900.57×
Missouri16,0832.98×
Florida14,0820.62×
Massachusetts13,9942.12×
Michigan13,8841.59×
New York11,3210.61×
Georgia8,9800.87×
North Carolina8,4930.84×
Pennsylvania8,2170.73×
Oklahoma7,5572.03×
Illinois6,1420.55×
Arizona6,0600.89×
Tennessee5,9580.89×
Virginia5,8900.72×
Colorado5,6681.07×
Alabama5,1411.1×
South Carolina4,8040.95×
Washington4,4200.66×
Indiana4,4120.72×
Kentucky3,8880.93×
Louisiana3,4160.79×
New Jersey3,2810.39×
Mississippi3,0201.1×
Wisconsin2,6950.54×
Connecticut2,6330.78×
Oregon2,3870.62×
Minnesota2,3680.49×
Kansas2,0750.79×
Vermont2,0343.46×
Idaho2,0101.2×
Arkansas1,9630.71×
Iowa1,7620.64×
Nevada1,6850.52×
Utah1,6190.54×
Washington, District of Columbia1,5411.53×
West Virginia1,0930.7×
New Mexico1,0890.65×
New Hampshire9510.72×
Nebraska7040.42×
Montana5980.64×
Maine5820.49×
Delaware5460.59×
Hawaii5360.37×
Rhode Island4210.39×
Wyoming4130.83×
North Dakota3760.55×
South Dakota2800.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Second Chance audience
BrandAffinityCategory
Historic site7.37×Arts & Culture
Nebraska Cornhuskers football3.56×Sports
Collectable1.57×Kids & Family
Home staging5.09×Home & Garden
Home Delivery2.84×Food & Beverages
Goop4.38×Internet & Social Media
Bank account2.03×Business & Career
Christmas Gifts4.08×Kids & Family
Grinch3.06×Movies & TV
Fairy godmother5.63×Literature
Vocal harmony3.35×Music & Radio
Yahoo Sports Fantasy5.18×
Governor of Michigan4.7×Politics & Society
John Havlicek9.9×Sports
Elsword9.9×Games
Corona (band)3.46×Music & Radio
Winemaking2.67×Food & Beverages
Hibachi4.54×Food & Beverages
JDSU1.76×Business & Career
La Jolla5.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Second Chance audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
Risk AppetiteTHRILL1.28
Quality AwarenessPREMIUM1.28
Pet OwnershipJOY1.26
MindfulnessBALANCE1.18
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Second Chance
CountryShare
United States50.1%
United Kingdom6.1%
Canada5.3%

See Second Chance audiences in other countries

More Sci-fi audiences in United States

Frequently asked questions

How many fans does Second Chance have in United States?

Second Chance has an estimated audience of 334,548 people in United States, concentrated in Maryland and California.

What is the gender split and age of Second Chance fans?

56.7% of Second Chance fans are female, 43.3% are male, with an average age of 34.2 years.

Which brands do Second Chance fans like most?

Second Chance fans show strongest brand affinity for Historic site (7.37×), Nebraska Cornhuskers football (3.56×), and Collectable (1.57×) over the country average.

Where do Second Chance fans live in United States?

Second Chance fans in United States are most concentrated in Maryland (reach 30,225), California (reach 27,260), and Ohio (reach 24,501). These three regions account for the largest share of the active audience.

What other brands do Second Chance fans also like?

Beyond Second Chance itself, the audience over-indexes on Nebraska Cornhuskers football (3.56×), Collectable (1.57×), Home staging (5.09×), and Home Delivery (2.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Second Chance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.