Rascasse Audience Intelligence

SEIU Audience in United States

A data profile of the people who buy, follow and care about SEIU in United States — modelled from more than twelve digital signal sources. SEIU has an estimated audience of 408,267 people in United States.

#2among Labor union in United States#520among NGO / Political Party in United States#2531in Business & Career

The average SEIU fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Washington.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (17.71× the country average).

Demographically, the SEIU audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SEIU fan in United States is balanced, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: NGO / Political Party · Subtype: Labor union

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SEIU profile in United States.

Audience size
408K
in United States
Gender
53.6%♀
46.4% male
Age
45.5
average years
Country rank
#41146
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SEIU fans

53.6% are female, 46.4% are male, average age 45.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for SEIU audience in United States
MetricValue
Female53.6%
Male46.4%
Average age45.5
Estimated audience size408,267
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the SEIU audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

95.7%

of the worldwide SEIU audience comes from United States.

Worldwide audience distribution share by country for SEIU
CountryShare
United States95.7%
Canada3.6%
Germany0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SEIU audience in United States is strongest.

Fig. 05

Top regions by affinity

SEIU fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K5.36×
02Washington~40K4.23×
03Oregon~20K4.21×
04California~200K4.06×
05Illinois~50K3.36×
06Minnesota~20K2.43×
07Massachusetts~10K1.52×
08Pennsylvania~20K1.41×
09Maryland~10K1.35×
10Nevada~5K1.20×
11Connecticut~5K1.16×
12Idaho~2K1.10×
13New Hampshire~2K1.06×
14Rhode Island~1K1.02×
15Michigan~10K1.00×
16New York~20K0.95×
17Alaska<1K0.91×
18Maine~1K0.85×
19Virginia~9K0.84×
20Vermont<1K0.84×
21South Dakota<1K0.83×
22Montana~1K0.82×
23North Dakota<1K0.82×
24West Virginia~2K0.81×
25Delaware<1K0.77×
26Wisconsin~5K0.76×
27Ohio~10K0.75×
28Hawaii~1K0.71×
29Mississippi~3K0.69×
30New Mexico~2K0.68×
31Colorado~5K0.67×
32Nebraska~1K0.67×
33Arkansas~2K0.66×
34Iowa~2K0.65×
35Kansas~2K0.64×
36Missouri~4K0.61×
37Oklahoma~3K0.59×
38Tennessee~5K0.57×
39Utah~2K0.57×
40Kentucky~3K0.56×
41New Jersey~6K0.55×
42Arizona~5K0.55×
43Louisiana~3K0.55×
44Alabama~3K0.54×
45Indiana~4K0.53×
46South Carolina~3K0.50×
47North Carolina~6K0.47×
48Florida~10K0.45×
49Georgia~6K0.44×
50Texas~10K0.33×
Fig. 06

Affinity by region

Affinity by region — SEIU, United States
0.33×1.00×5.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SEIU audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SEIU audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden17.71×
02ExxonMobilCars & Mobility13.99×
03Elderly careHealth12.51×
04Renewable energyBusiness & Career10.75×
05FedExBusiness & Career5.40×
06QVCMovies & TV4.20×
07Solar energyHome & Garden4.10×
08Mortgage loansBusiness & Career4.07×
09First class travelTravel & Leisure3.65×
10AmtrakCars & Mobility3.49×
11Vehicle insuranceCars & Mobility3.39×
12InnovationBusiness & Career3.13×
13Discount storesShopping2.75×
14Shopping mallsShopping2.37×
15Organic foodFood & Beverages2.30×
16AirbnbTravel & Leisure2.21×
17PinterestInternet & Social Media2.20×
18United States Postal ServiceBusiness & Career2.03×
19McDonald'sFood & Beverages2.00×
20FurnitureHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SEIU audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SEIU audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.37×
Family OrientationCONSERVATISM3.37×
IndividualismJOY2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SEIU audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.82×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SEIU have in United States?

SEIU has an estimated audience of 408,267 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of SEIU fans?

53.6% of SEIU fans are female, 46.4% are male, with an average age of 45.5 years.

03

Which brands do SEIU fans like most?

SEIU fans show strongest brand affinity for Sustainable energy (17.71×), Renewable energy (10.75×), and FedEx (5.4×) over the country average.

04

Where do SEIU fans live in United States?

SEIU fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~50K), and Washington (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do SEIU fans also like?

Beyond SEIU itself, the audience over-indexes on Renewable energy (10.75×), FedEx (5.4×), Mortgage loans (4.07×), and Elderly care (12.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Labor union audiences in United States

See SEIU audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SEIU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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