SEIU Audience in United States
SEIU has an estimated audience of 443,053 people in United States. 53.6% are female, 46.4% are male, average age 45.5. Top regions: California, Illinois, Washington. Top brand affinities: Hebe, Zoo Tycoon (series), Israel, WGN-TV, Kendra Scott.
The average SEIU fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Washington. Top brand affinities include Hebe, Zoo Tycoon (series), Israel, with strongest over-indexing on Hebe (10.41× the country average). Demographically, the SEIU audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party · Subtype: Labor union
Demographics of SEIU fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 45.5 |
| Estimated audience size | 443,053 |
Audience persona
The typical SEIU fan in United States is balanced, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 185,051 | 3.8× |
| Illinois | 50,853 | 3.45× |
| Washington | 40,467 | 4.55× |
| New York | 24,167 | 0.98× |
| Pennsylvania | 23,710 | 1.59× |
| Oregon | 21,715 | 4.28× |
| Minnesota | 15,628 | 2.46× |
| Massachusetts | 13,822 | 1.58× |
| Michigan | 12,651 | 1.09× |
| Florida | 12,236 | 0.41× |
| Ohio | 10,164 | 0.74× |
| Maryland | 9,636 | 1.26× |
| Texas | 9,510 | 0.25× |
| Virginia | 8,295 | 0.77× |
| Washington, District of Columbia | 7,552 | 5.67× |
| New Jersey | 5,850 | 0.52× |
| Nevada | 5,810 | 1.36× |
| North Carolina | 5,571 | 0.42× |
| Connecticut | 5,307 | 1.19× |
| Georgia | 5,113 | 0.37× |
| Arizona | 4,839 | 0.53× |
| Wisconsin | 4,776 | 0.72× |
| Colorado | 4,565 | 0.65× |
| Tennessee | 4,178 | 0.47× |
| Missouri | 3,667 | 0.51× |
| Indiana | 3,467 | 0.43× |
| Idaho | 2,379 | 1.07× |
| Kentucky | 1,916 | 0.34× |
| New Hampshire | 1,838 | 1.05× |
| Iowa | 1,835 | 0.5× |
| South Carolina | 1,705 | 0.26× |
| Louisiana | 1,471 | 0.26× |
| Kansas | 1,437 | 0.41× |
| Rhode Island | 1,403 | 1× |
| West Virginia | 1,331 | 0.65× |
| Maine | 1,210 | 0.76× |
| Alabama | 1,109 | 0.18× |
| Oklahoma | 964 | 0.2× |
| Utah | 815 | 0.21× |
| Arkansas | 726 | 0.2× |
| Montana | 707 | 0.58× |
| Delaware | 702 | 0.57× |
| Nebraska | 684 | 0.31× |
| Mississippi | 670 | 0.18× |
| Hawaii | 656 | 0.34× |
| New Mexico | 569 | 0.26× |
| Vermont | 406 | 0.52× |
| Alaska | 328 | 0.35× |
| North Dakota | 260 | 0.29× |
| South Dakota | 193 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 10.41× | Home & Garden |
| Zoo Tycoon (series) | 17.71× | Games |
| Israel | 1.71× | Travel & Leisure |
| WGN-TV | 4.33× | Movies & TV |
| Kendra Scott | 2.25× | Fashion & Accessoires |
| Natural rubber | 1.52× | Cars & Mobility |
| Pro-Ject | 2.22× | Music & Radio |
| Ichiro Suzuki | 5.51× | Sports |
| Historic site | 2.1× | Arts & Culture |
| San Pellegrino | 3.41× | Food & Beverages |
| Enfamil | 3.15× | Kids & Family |
| Staycation | 1.52× | Home & Garden |
| Home staging | 2.36× | Home & Garden |
| Jesse Plemons | 1.54× | Movies & TV |
| Parma | 5.35× | Travel & Leisure |
| HydraFacial | 3.51× | Beauty & Wellness |
| MK | 1.77× | Music & Radio |
| Cam Ward | 1.54× | Sports |
| Grinch | 1.57× | Movies & TV |
| Vocal harmony | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.73 |
| Sustainability | BALANCE | 1.71 |
| Individualism | JOY | 1.52 |
| Family Orientation | CONSERVATISM | 1.47 |
| Patriotism | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| Canada | 3.5% |
| Germany | 0.5% |
See SEIU audiences in other countries
More Labor union audiences in United States
- Gewerkschaft der Polizei (1,091,148)
- United Automobile Workers (342,409)
- American Postal Workers Union (169,650)
- UNITE HERE (79,168)
- American Federation of Government Employees (53,924)
Frequently asked questions
How many fans does SEIU have in United States?
SEIU has an estimated audience of 443,053 people in United States, concentrated in California and Illinois.
What is the gender split and age of SEIU fans?
53.6% of SEIU fans are female, 46.4% are male, with an average age of 45.5 years.
Which brands do SEIU fans like most?
SEIU fans show strongest brand affinity for Hebe (10.41×), Zoo Tycoon (series) (17.71×), and Israel (1.71×) over the country average.
Where do SEIU fans live in United States?
SEIU fans in United States are most concentrated in California (reach 185,051), Illinois (reach 50,853), and Washington (reach 40,467). These three regions account for the largest share of the active audience.
What other brands do SEIU fans also like?
Beyond SEIU itself, the audience over-indexes on Zoo Tycoon (series) (17.71×), Israel (1.71×), WGN-TV (4.33×), and Kendra Scott (2.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SEIU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.