SEIU Audience in United States

SEIU has an estimated audience of 443,053 people in United States. 53.6% are female, 46.4% are male, average age 45.5. Top regions: California, Illinois, Washington. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Sustainable energy, United States Postal Service.

The average SEIU fan in United States is 45.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Washington. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (6.89× the country average). Demographically, the SEIU audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Labor union

Demographics of SEIU fans

Demographic split for SEIU audience in United States
MetricValue
Female53.6%
Male46.4%
Average age45.5
Estimated audience size443,053

Audience persona

The typical SEIU fan in United States is balanced, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for SEIU in United States
RegionReachAffinity
California185,0513.8×
Illinois50,8533.45×
Washington40,4674.55×
New York24,1670.98×
Pennsylvania23,7101.59×
Oregon21,7154.28×
Minnesota15,6282.46×
Massachusetts13,8221.58×
Michigan12,6511.09×
Florida12,2360.41×
Ohio10,1640.74×
Maryland9,6361.26×
Texas9,5100.25×
Virginia8,2950.77×
Washington, District of Columbia7,5525.67×
New Jersey5,8500.52×
Nevada5,8101.36×
North Carolina5,5710.42×
Connecticut5,3071.19×
Georgia5,1130.37×
Arizona4,8390.53×
Wisconsin4,7760.72×
Colorado4,5650.65×
Tennessee4,1780.47×
Missouri3,6670.51×
Indiana3,4670.43×
Idaho2,3791.07×
Kentucky1,9160.34×
New Hampshire1,8381.05×
Iowa1,8350.5×
South Carolina1,7050.26×
Louisiana1,4710.26×
Kansas1,4370.41×
Rhode Island1,4031×
West Virginia1,3310.65×
Maine1,2100.76×
Alabama1,1090.18×
Oklahoma9640.2×
Utah8150.21×
Arkansas7260.2×
Montana7070.58×
Delaware7020.57×
Nebraska6840.31×
Mississippi6700.18×
Hawaii6560.34×
New Mexico5690.26×
Vermont4060.52×
Alaska3280.35×
North Dakota2600.29×
South Dakota1930.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SEIU audience
BrandAffinityCategory
Autism Awareness6.89×Health
Diabetes mellitus awareness4.9×Health
Singer-songwriter2.49×Music & Radio
Sustainable energy4.17×Home & Garden
United States Postal Service2.44×Business & Career
Microblogging4.92×Technology & Electronics
Orange Julius17.71×Food & Beverages
Google Maps1.94×Internet & Social Media
Indeed.com1.96×Business & Career
Horoscope4.38×Health
Liga MX4×Sports
CNN1.53×Movies & TV
E.Leclerc17.71×Shopping
Non-fiction books3.33×Literature
Exxon3.84×Cars & Mobility
Income tax5.23×Business & Career
Dentistry2.33×Business & Career
Aldi1.68×Shopping
Renewable energy2.68×Business & Career
The UPS Store1.94×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SEIU audience
TraitClusterScore
Community OrientationOPEN1.73
SustainabilityBALANCE1.71
IndividualismJOY1.52
Family OrientationCONSERVATISM1.47
PatriotismCONSERVATISM1.4
Risk AppetiteTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for SEIU
CountryShare
United States95.8%
Canada3.5%
Germany0.5%

See SEIU audiences in other countries

More Labor union audiences in United States

Frequently asked questions

How many fans does SEIU have in United States?

SEIU has an estimated audience of 443,053 people in United States, concentrated in California and Illinois.

What is the gender split and age of SEIU fans?

53.6% of SEIU fans are female, 46.4% are male, with an average age of 45.5 years.

Which brands do SEIU fans like most?

SEIU fans show strongest brand affinity for Autism Awareness (6.89×), Diabetes mellitus awareness (4.9×), and Singer-songwriter (2.49×) over the country average.

Where do SEIU fans live in United States?

SEIU fans in United States are most concentrated in California (reach 185,051), Illinois (reach 50,853), and Washington (reach 40,467). These three regions account for the largest share of the active audience.

What other brands do SEIU fans also like?

Beyond SEIU itself, the audience over-indexes on Diabetes mellitus awareness (4.9×), Singer-songwriter (2.49×), Sustainable energy (4.17×), and United States Postal Service (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SEIU. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.