Rascasse Audience Intelligence

United Automobile Workers Audience in United States

A data profile of the people who buy, follow and care about United Automobile Workers in United States — modelled from more than twelve digital signal sources. United Automobile Workers has an estimated audience of 341,680 people in United States.

#3among Labor union in United States#620among NGO / Political Party in United States#2768in Business & Career

The average United Automobile Workers fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Michigan, New York.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (9.97× the country average).

Demographically, the United Automobile Workers audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Automobile Workers fan in United States is more male, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: NGO / Political Party · Subtype: Labor union

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Automobile Workers profile in United States.

Audience size
342K
in United States
Gender
37.0%♀
63.0% male
Age
45.2
average years
Country rank
#45174
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United Automobile Workers fans

37.0% are female, 63.0% are male, average age 45.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for United Automobile Workers audience in United States
MetricValue
Female37.0%
Male63.0%
Average age45.2
Estimated audience size341,680
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the United Automobile Workers audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

95.0%

of the worldwide United Automobile Workers audience comes from United States.

Worldwide audience distribution share by country for United Automobile Workers
CountryShare
United States95.0%
Canada4.2%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Automobile Workers audience in United States is strongest.

Fig. 05

Top regions by affinity

United Automobile Workers fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K2.98×
02Washington, District of Columbia~3K2.76×
03Indiana~9K1.43×
04Ohio~20K1.42×
05New York~30K1.37×
06Massachusetts~8K1.24×
07Kentucky~5K1.24×
08Tennessee~8K1.17×
09Alabama~6K1.17×
10Iowa~3K1.16×
11Missouri~6K1.14×
12Illinois~10K1.11×
13Alaska<1K1.09×
14Wisconsin~6K1.08×
15Virginia~9K1.06×
16Washington~7K1.06×
17California~40K1.04×
18Maryland~6K1.04×
19Connecticut~4K1.03×
20Vermont<1K1.03×
21Pennsylvania~10K1.02×
22Maine~1K1.00×
23North Dakota<1K0.98×
24West Virginia~2K0.97×
25Delaware<1K0.97×
26South Dakota<1K0.97×
27Montana<1K0.96×
28Rhode Island~1K0.95×
29New Hampshire~1K0.93×
30Nevada~3K0.92×
31New Jersey~8K0.91×
32Oregon~3K0.89×
33Kansas~2K0.89×
34Hawaii~1K0.89×
35Nebraska~2K0.88×
36Idaho~2K0.88×
37New Mexico~2K0.88×
38Mississippi~2K0.87×
39Arkansas~2K0.87×
40Minnesota~4K0.86×
41Louisiana~4K0.82×
42Oklahoma~3K0.82×
43North Carolina~8K0.81×
44Colorado~4K0.81×
45South Carolina~4K0.81×
46Utah~2K0.81×
47Arizona~5K0.78×
48Georgia~8K0.77×
49Florida~20K0.67×
50Texas~20K0.64×
Fig. 06

Affinity by region

Affinity by region — United Automobile Workers, United States
0.64×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Automobile Workers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Automobile Workers audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden9.97×
02BuickCars & Mobility8.88×
03Detroit Red WingsSports7.71×
04Renewable energyBusiness & Career6.80×
05FedExBusiness & Career5.43×
06LotteryGames5.25×
07Detroit TigersSports4.87×
08Dominican RepublicTravel & Leisure4.61×
09Solar energyHome & Garden3.94×
10Weather forecastingHome & Garden3.77×
11Mortgage loansBusiness & Career3.58×
12Drudge ReportSports3.53×
13Vehicle insuranceCars & Mobility3.35×
14McDonald'sFood & Beverages2.36×
15SubwayFood & Beverages2.14×
16PinterestInternet & Social Media2.03×
17Pizza HutFood & Beverages2.00×
18United States Postal ServiceBusiness & Career1.96×
19BarbecueFood & Beverages1.87×
20FurnitureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Automobile Workers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Automobile Workers audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.28×
SustainabilityBALANCE2.61×
IndividualismJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Automobile Workers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.74×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United Automobile Workers have in United States?

United Automobile Workers has an estimated audience of 341,680 people in United States, concentrated in California and Michigan.

02

What is the gender split and age of United Automobile Workers fans?

37.0% of United Automobile Workers fans are female, 63.0% are male, with an average age of 45.2 years.

03

Which brands do United Automobile Workers fans like most?

United Automobile Workers fans show strongest brand affinity for Sustainable energy (9.97×), Renewable energy (6.8×), and FedEx (5.43×) over the country average.

04

Where do United Automobile Workers fans live in United States?

United Automobile Workers fans in United States are most concentrated in California (reach ~40K), Michigan (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do United Automobile Workers fans also like?

Beyond United Automobile Workers itself, the audience over-indexes on Renewable energy (6.8×), FedEx (5.43×), Mortgage loans (3.58×), and Buick (8.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United Automobile Workers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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