United Automobile Workers Audience in United States

United Automobile Workers logo

United Automobile Workers has an estimated audience of 342,409 people in United States. 37.0% are female, 63.0% are male, average age 45.2. Top regions: California, New York, Michigan. Top brand affinities: Hebe, Product design, Tipsy Elves, The Perks of Being a Wallflower (film), Laguna (province).

The average United Automobile Workers fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Michigan. Top brand affinities include Hebe, Product design, Tipsy Elves, with strongest over-indexing on Hebe (6.95× the country average). Demographically, the United Automobile Workers audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Labor union

Demographics of United Automobile Workers fans

Demographic split for United Automobile Workers audience in United States
MetricValue
Female37.0%
Male63.0%
Average age45.2
Estimated audience size342,409

Audience persona

The typical United Automobile Workers fan in United States is more male, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for United Automobile Workers in United States
RegionReachAffinity
California42,6151.13×
New York29,0631.52×
Michigan22,0212.46×
Texas18,9660.64×
Florida15,7800.68×
Ohio13,5131.28×
Illinois13,2581.16×
Pennsylvania12,4601.08×
Virginia10,0671.21×
Massachusetts9,1441.36×
New Jersey8,6520.99×
Indiana8,6101.38×
Washington8,3531.22×
North Carolina8,3250.81×
Georgia8,0460.76×
Tennessee7,2461.06×
Maryland6,7211.14×
Alabama6,6141.38×
Missouri6,0141.09×
Wisconsin5,6941.11×
Kentucky5,3381.24×
Arizona5,2150.75×
Minnesota4,3070.88×
Colorado4,2700.79×
South Carolina3,8320.74×
Washington, District of Columbia3,6913.59×
Connecticut3,5881.04×
Oregon3,5500.9×
Nevada2,9360.89×
Louisiana2,8870.65×
Iowa2,7480.97×
Oklahoma2,3870.63×
Kansas2,0190.75×
Utah1,9750.64×
Arkansas1,9520.69×
Mississippi1,7980.64×
West Virginia1,4430.91×
Nebraska1,1980.7×
New Hampshire1,0870.81×
Maine1,0490.86×
Idaho1,0280.6×
New Mexico9600.56×
Rhode Island8860.81×
Delaware8230.87×
Hawaii8000.54×
Montana7170.76×
Alaska7000.96×
Vermont5810.97×
South Dakota5670.72×
North Dakota5520.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United Automobile Workers audience
BrandAffinityCategory
Hebe6.95×Home & Garden
Product design2.04×Business & Career
Tipsy Elves9.97×Shopping
The Perks of Being a Wallflower (film)5.87×Movies & TV
Laguna (province)7.76×
JTV (Indonesia)3.92×
Stamp collecting3.12×Home & Garden
Kendra Scott1.74×Fashion & Accessoires
Electrolyte2.6×Health
Pro-Ject2.26×Music & Radio
South Asian cuisine4.71×Food & Beverages
Sinaloa1.86×Travel & Leisure
Buying and Selling Real Estate3.94×Home & Garden
Zoo Tycoon (series)9.97×Games
Noodle (Gorillaz)1.78×Music & Radio
Governor of Michigan3.68×Politics & Society
Goop2.61×Internet & Social Media
Voter registration2.24×Politics & Society
Hog Hunting1.55×Sports
WESH2.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United Automobile Workers audience
TraitClusterScore
Quality AwarenessPREMIUM2.92
Risk AppetiteTHRILL1.35
Need for SecurityCONSERVATISM1.31
Community OrientationOPEN1.29
IndividualismJOY1.24
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for United Automobile Workers
CountryShare
United States95.0%
Canada4.1%
United Kingdom0.3%

See United Automobile Workers audiences in other countries

More Labor union audiences in United States

Frequently asked questions

How many fans does United Automobile Workers have in United States?

United Automobile Workers has an estimated audience of 342,409 people in United States, concentrated in California and New York.

What is the gender split and age of United Automobile Workers fans?

37.0% of United Automobile Workers fans are female, 63.0% are male, with an average age of 45.2 years.

Which brands do United Automobile Workers fans like most?

United Automobile Workers fans show strongest brand affinity for Hebe (6.95×), Product design (2.04×), and Tipsy Elves (9.97×) over the country average.

Where do United Automobile Workers fans live in United States?

United Automobile Workers fans in United States are most concentrated in California (reach 42,615), New York (reach 29,063), and Michigan (reach 22,021). These three regions account for the largest share of the active audience.

What other brands do United Automobile Workers fans also like?

Beyond United Automobile Workers itself, the audience over-indexes on Product design (2.04×), Tipsy Elves (9.97×), The Perks of Being a Wallflower (film) (5.87×), and Laguna (province) (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United Automobile Workers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.