Senior PGA Championship Audience in United States

Senior PGA Championship logo

Senior PGA Championship has an estimated audience of 339,241 people in United States. 20.2% are female, 79.8% are male, average age 49.1. Top regions: Michigan, Florida, California. Top brand affinities: Steampunk, Minnesota, Sinaloa, Alaska, Mothercare.

The average Senior PGA Championship fan in United States is 49.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, California. Top brand affinities include Steampunk, Minnesota, Sinaloa, with strongest over-indexing on Steampunk (19.34× the country average). Demographically, the Senior PGA Championship audience skews more male with an average age of 49.1, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Senior PGA Championship fans

Demographic split for Senior PGA Championship audience in United States
MetricValue
Female20.2%
Male79.8%
Average age49.1
Estimated audience size339,241

Audience persona

The typical Senior PGA Championship fan in United States is more male, around 49.1 years old, with strong Risk Appetite tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Senior PGA Championship in United States
RegionReachAffinity
Michigan37,3184.21×
Florida24,4101.06×
California20,6530.55×
Wisconsin19,5183.82×
Texas18,6590.64×
New York14,0010.74×
Illinois13,0771.16×
Ohio12,3171.18×
Indiana10,6091.71×
North Carolina10,0300.98×
Pennsylvania8,6820.76×
Arizona7,5811.09×
Georgia7,1590.69×
South Carolina6,2781.23×
Virginia6,0460.73×
Massachusetts5,8430.87×
Tennessee5,7480.84×
Missouri5,2990.97×
Minnesota5,1931.07×
Iowa5,1931.86×
New Jersey4,9020.57×
Kentucky4,8621.14×
Alabama4,2480.9×
Colorado3,9500.74×
Washington3,6620.54×
Maryland3,6250.62×
Oklahoma3,5210.93×
Connecticut3,1220.92×
Oregon2,6810.69×
Rhode Island2,6432.45×
Arkansas2,6160.94×
Nevada2,4070.73×
Kansas2,0010.75×
Louisiana1,9190.44×
Nebraska1,7481.03×
Utah1,6820.55×
Hawaii1,5711.08×
Mississippi1,4000.5×
New Mexico1,1210.66×
Idaho1,1120.65×
New Hampshire1,0710.8×
Montana1,0051.07×
West Virginia8670.55×
South Dakota8271.05×
Maine7470.61×
Delaware5320.57×
Wyoming4870.97×
Washington, District of Columbia4710.46×
North Dakota4630.66×
Vermont4520.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Senior PGA Championship audience
BrandAffinityCategory
Steampunk19.34×Fashion & Accessoires
Minnesota6×Travel & Leisure
Sinaloa6.52×Travel & Leisure
Alaska3.04×Travel & Leisure
Mothercare4.63×Kids & Family
Nebraska3.82×Travel & Leisure
Elsword20×Games
Justice3.49×Politics & Society
Graham Greene6.98×Literature
Product design1.96×Business & Career
Home equity1.78×Home & Garden
Ixtapaluca15.99×Travel & Leisure
Pro-Ject3.68×Music & Radio
Waterford7.71×Travel & Leisure
Sailor4.09×Travel & Leisure
Kerala5.49×Travel & Leisure
Google Analytics3.7×Internet & Social Media
UK garage3.99×Music & Radio
Iyanla Vanzant9.64×Business & Career
IWeb12.41×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Senior PGA Championship audience
TraitClusterScore
Risk AppetiteTHRILL2.27
Family OrientationCONSERVATISM2.07
Luxury OrientationPREMIUM1.93
Sports ActivityPOWER1.36
SustainabilityBALANCE1.31
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Senior PGA Championship
CountryShare
United States72.5%
United Kingdom8.5%
Canada7.0%

See Senior PGA Championship audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Senior PGA Championship have in United States?

Senior PGA Championship has an estimated audience of 339,241 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Senior PGA Championship fans?

20.2% of Senior PGA Championship fans are female, 79.8% are male, with an average age of 49.1 years.

Which brands do Senior PGA Championship fans like most?

Senior PGA Championship fans show strongest brand affinity for Steampunk (19.34×), Minnesota (6×), and Sinaloa (6.52×) over the country average.

Where do Senior PGA Championship fans live in United States?

Senior PGA Championship fans in United States are most concentrated in Michigan (reach 37,318), Florida (reach 24,410), and California (reach 20,653). These three regions account for the largest share of the active audience.

What other brands do Senior PGA Championship fans also like?

Beyond Senior PGA Championship itself, the audience over-indexes on Minnesota (6×), Sinaloa (6.52×), Alaska (3.04×), and Mothercare (4.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Senior PGA Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.