Sensei Audience in United States
Sensei has an estimated audience of 1,425,119 people in United States. 32.5% are female, 67.5% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Wok, Lulu 黃路梓茵, Staycation, headspace, Urban Outfitters.
The average Sensei fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wok, Lulu 黃路梓茵, Staycation, with strongest over-indexing on Wok (17.19× the country average). Demographically, the Sensei audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Sensei fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 43.3 |
| Estimated audience size | 1,425,119 |
Audience persona
The typical Sensei fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Wok.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 223,329 | 1.43× |
| Texas | 131,738 | 1.08× |
| Florida | 106,735 | 1.11× |
| New York | 86,434 | 1.09× |
| Illinois | 49,742 | 1.05× |
| Georgia | 48,568 | 1.11× |
| North Carolina | 47,185 | 1.1× |
| Pennsylvania | 45,457 | 0.95× |
| Ohio | 36,353 | 0.83× |
| Virginia | 34,758 | 1× |
| Michigan | 32,482 | 0.87× |
| New Jersey | 32,093 | 0.89× |
| Washington | 31,073 | 1.09× |
| Arizona | 30,776 | 1.06× |
| Massachusetts | 28,260 | 1.01× |
| Tennessee | 27,218 | 0.95× |
| Maryland | 24,450 | 1× |
| Colorado | 23,781 | 1.06× |
| Indiana | 23,011 | 0.88× |
| Missouri | 21,605 | 0.94× |
| Hawaii | 20,233 | 3.3× |
| South Carolina | 19,948 | 0.93× |
| Minnesota | 19,192 | 0.94× |
| Oregon | 19,071 | 1.17× |
| Wisconsin | 18,466 | 0.86× |
| Alabama | 17,211 | 0.86× |
| Louisiana | 16,630 | 0.9× |
| Oklahoma | 16,504 | 1.04× |
| Kentucky | 15,742 | 0.88× |
| Nevada | 15,172 | 1.1× |
| Connecticut | 14,777 | 1.03× |
| Utah | 14,157 | 1.11× |
| Arkansas | 11,077 | 0.94× |
| Kansas | 10,369 | 0.92× |
| Iowa | 10,026 | 0.85× |
| Mississippi | 8,745 | 0.74× |
| Idaho | 7,050 | 0.99× |
| New Mexico | 6,682 | 0.93× |
| Nebraska | 6,076 | 0.85× |
| New Hampshire | 5,038 | 0.9× |
| West Virginia | 5,009 | 0.75× |
| Washington, District of Columbia | 4,585 | 1.07× |
| Maine | 4,532 | 0.89× |
| Rhode Island | 4,123 | 0.91× |
| Montana | 3,486 | 0.88× |
| Delaware | 3,126 | 0.79× |
| Alaska | 3,033 | 1× |
| South Dakota | 2,314 | 0.7× |
| North Dakota | 2,195 | 0.75× |
| Vermont | 2,108 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wok | 17.19× | Food & Beverages |
| Lulu 黃路梓茵 | 6.85× | Movies & TV |
| Staycation | 6.85× | Home & Garden |
| headspace | 10.78× | Health |
| Urban Outfitters | 1.98× | Shopping |
| Jingoism | 2.2× | Politics & Society |
| Israel | 2.07× | Travel & Leisure |
| Alaska | 1.57× | Travel & Leisure |
| Cryptic crossword | 13.97× | Technology & Electronics |
| Gift registry | 11.4× | Kids & Family |
| Grace Slick | 6.85× | Music & Radio |
| Nebraska Cornhuskers football | 2.6× | Sports |
| Home staging | 3.7× | Home & Garden |
| Cherish (group) | 7.58× | Music & Radio |
| TV Fanatic | 6.74× | Movies & TV |
| Kona Grill | 6.85× | Food & Beverages |
| Google Photos | 1.54× | Technology & Electronics |
| The Nice Guys | 4.98× | Movies & TV |
| Hammock camping | 4.37× | Travel & Leisure |
| Hog Hunting | 2.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Risk Appetite | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.22 |
| Extroversion | THRILL | 1.21 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 55.9% |
| United States | 22.3% |
| Mexico | 4.9% |
See Sensei audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Sensei have in United States?
Sensei has an estimated audience of 1,425,119 people in United States, concentrated in California and Texas.
What is the gender split and age of Sensei fans?
32.5% of Sensei fans are female, 67.5% are male, with an average age of 43.3 years.
Which brands do Sensei fans like most?
Sensei fans show strongest brand affinity for Wok (17.19×), Lulu 黃路梓茵 (6.85×), and Staycation (6.85×) over the country average.
Where do Sensei fans live in United States?
Sensei fans in United States are most concentrated in California (reach 223,329), Texas (reach 131,738), and Florida (reach 106,735). These three regions account for the largest share of the active audience.
What other brands do Sensei fans also like?
Beyond Sensei itself, the audience over-indexes on Lulu 黃路梓茵 (6.85×), Staycation (6.85×), headspace (10.78×), and Urban Outfitters (1.98×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sensei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.