Serge Lutens Audience in United States

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Serge Lutens has an estimated audience of 360,349 people in United States. 59.2% are female, 40.8% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, St. Ives, Product design, Regional styles of Mexican music, UK garage.

The average Serge Lutens fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, St. Ives, Product design, with strongest over-indexing on Stamp collecting (54.43× the country average). Demographically, the Serge Lutens audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Serge Lutens fans

Demographic split for Serge Lutens audience in United States
MetricValue
Female59.2%
Male40.8%
Average age33.5
Estimated audience size360,349

Audience persona

The typical Serge Lutens fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Serge Lutens in United States
RegionReachAffinity
California82,7712.09×
New York57,0102.83×
Texas34,5191.11×
Florida25,3011.04×
Illinois17,8861.49×
New Jersey13,5221.48×
Washington12,7211.76×
Pennsylvania12,1771×
Massachusetts11,9191.68×
Georgia11,2071.01×
Virginia10,2591.17×
Michigan8,7330.93×
North Carolina8,4440.78×
Ohio8,0460.72×
Oregon7,3161.77×
Maryland6,5301.05×
Arizona6,2310.85×
Tennessee5,9430.82×
Indiana4,9000.74×
Colorado4,8990.86×
Connecticut4,7281.31×
Minnesota4,6560.9×
Missouri4,3660.75×
Wisconsin3,9540.73×
Nevada3,9031.12×
Louisiana3,8080.82×
South Carolina2,9500.54×
Kentucky2,8560.63×
Alabama2,7650.55×
Utah2,6650.83×
Oklahoma2,5300.63×
Washington, District of Columbia2,1101.95×
Arkansas2,0540.69×
Iowa1,8600.63×
Kansas1,6330.57×
Rhode Island1,4061.23×
Hawaii1,3100.85×
Mississippi1,2850.43×
New Mexico1,0780.6×
West Virginia1,0610.63×
New Hampshire1,0490.74×
Idaho9790.54×
Alaska9171.19×
Nebraska9130.51×
Maine9000.7×
Montana8000.8×
Vermont7751.22×
South Dakota7290.87×
North Dakota7090.96×
Wyoming6861.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serge Lutens audience
BrandAffinityCategory
Stamp collecting54.43×Home & Garden
St. Ives73.44×Travel & Leisure
Product design6.48×Business & Career
Regional styles of Mexican music5.73×Music & Radio
UK garage7.83×Music & Radio
Dog breed1.55×Pets & Animals
Hocus Pocus6.23×Movies & TV
Natural rubber2.63×Cars & Mobility
edureka41.91×Business & Career
Home equity2.13×Home & Garden
Nebraska Cornhuskers football3.76×Sports
Bank account2.43×Business & Career
Combat sport1.55×Sports
Certified diabetes educator12.83×Business & Career
Grammarly4.29×Business & Career
Janitor5.77×Home & Garden
Mothercare2.87×Kids & Family
Jaws4.72×Movies & TV
Staycation2.71×Home & Garden
Iowa Lottery8.59×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serge Lutens audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
Design AffinityPREMIUM1.96
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.67
Quality AwarenessPREMIUM1.66
Family OrientationCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Serge Lutens
CountryShare
United States23.8%
France18.2%
Japan12.5%

See Serge Lutens audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Serge Lutens have in United States?

Serge Lutens has an estimated audience of 360,349 people in United States, concentrated in California and New York.

What is the gender split and age of Serge Lutens fans?

59.2% of Serge Lutens fans are female, 40.8% are male, with an average age of 33.5 years.

Which brands do Serge Lutens fans like most?

Serge Lutens fans show strongest brand affinity for Stamp collecting (54.43×), St. Ives (73.44×), and Product design (6.48×) over the country average.

Where do Serge Lutens fans live in United States?

Serge Lutens fans in United States are most concentrated in California (reach 82,771), New York (reach 57,010), and Texas (reach 34,519). These three regions account for the largest share of the active audience.

What other brands do Serge Lutens fans also like?

Beyond Serge Lutens itself, the audience over-indexes on St. Ives (73.44×), Product design (6.48×), Regional styles of Mexican music (5.73×), and UK garage (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serge Lutens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.