Rascasse Audience Intelligence

Serge Lutens Target Market in United States

A data profile of the people who buy, follow and care about Serge Lutens in United States — modelled from more than twelve digital signal sources. Serge Lutens has an estimated audience of 360,032 people in United States.

#33among Fragrances in United States#4531among Brand in United States#449in Beauty & Wellness

The average Serge Lutens fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jared Leto, Boscov's, Corriere della Sera, with strongest over-indexing on Jared Leto (57.49× the country average).

Demographically, the Serge Lutens audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serge Lutens fan in United States is more female, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Jared Leto.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serge Lutens profile in United States.

Audience size
360K
in United States
Gender
59.2%♀
40.8% male
Age
33.5
average years
Country rank
#43976
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Serge Lutens

59.2% are female, 40.8% are male, average age 33.5.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Serge Lutens audience in United States
MetricValue
Female59.2%
Male40.8%
Average age33.5
Estimated audience size360,032
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Serge Lutens audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4918%
50+8%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Serge Lutens audience comes from United States.

Worldwide audience distribution share by country for Serge Lutens
CountryShare
United States23.8%
France18.2%
Japan12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serge Lutens audience in United States is strongest.

Fig. 05

Top regions by affinity

Serge Lutens customers by region in United States
#RegionReachAffinity×
01New York~50K2.49×
02California~80K1.89×
03Massachusetts~10K1.55×
04Oregon~6K1.55×
05Washington~10K1.51×
06Washington, District of Columbia~2K1.39×
07Illinois~20K1.35×
08New Jersey~10K1.33×
09Connecticut~4K1.16×
10Virginia~10K1.09×
11Texas~30K1.06×
12Nevada~4K1.06×
13Rhode Island~1K1.05×
14Alaska<1K1.05×
15Vermont<1K1.05×
16Maryland~6K1.04×
17Florida~30K1.03×
18Georgia~10K1.01×
19North Dakota<1K1.00×
20Pennsylvania~10K0.99×
21Hawaii~2K0.99×
22South Dakota<1K0.99×
23New Mexico~2K0.97×
24Montana<1K0.97×
25Arizona~7K0.96×
26New Hampshire~1K0.95×
27Louisiana~4K0.94×
28Delaware<1K0.94×
29Maine~1K0.93×
30West Virginia~2K0.92×
31Michigan~9K0.91×
32Colorado~5K0.91×
33Minnesota~5K0.91×
34Utah~3K0.91×
35Idaho~2K0.91×
36Oklahoma~4K0.89×
37Arkansas~3K0.89×
38Mississippi~3K0.88×
39Nebraska~2K0.88×
40Kansas~2K0.87×
41Tennessee~6K0.86×
42Missouri~5K0.86×
43Iowa~3K0.86×
44North Carolina~9K0.85×
45Kentucky~4K0.85×
46Wisconsin~5K0.84×
47Indiana~5K0.83×
48Alabama~4K0.82×
49Ohio~9K0.80×
50South Carolina~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Serge Lutens, United States
0.78×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serge Lutens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serge Lutens audience
#·InterestCategoryAffinity×
01La RepubblicaNews64.84×
02Corriere della SeraNews63.10×
03Jared LetoMovies & TV57.49×
04John Lewis (department store)Shopping37.65×
05El Corte InglésShopping34.46×
06Muse (band)Music & Radio30.40×
07Boscov'sFashion & Accessoires26.43×
08Christian LouboutinFashion & Accessoires16.82×
09BoucheronFashion & Accessoires16.51×
10Jimmy ChooFashion & Accessoires15.10×
11Bottega VenetaFashion & Accessoires14.10×
12CaudalieBeauty & Wellness13.11×
13Ted BakerFashion & Accessoires12.41×
14Dakota JohnsonMovies & TV11.35×
15Tom FordFashion & Accessoires8.17×
16Dillard'sFashion & Accessoires7.01×
17High-net-worth individualBusiness & Career5.76×
18Red wineFood & Beverages5.52×
19Planet FitnessSports3.16×
20Luxury goodsFashion & Accessoires2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serge Lutens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serge Lutens audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.32×
IndulgenceJOY2.04×
Family OrientationCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serge Lutens audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.85×
ExtroversionTHRILL0.89×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Serge Lutens's target market in United States?

Serge Lutens's target market in United States covers an estimated 360,032 people, concentrated in California and New York.

02

What is the gender split and age of Serge Lutens customers?

59.2% of the Serge Lutens audience are female, 40.8% are male, with an average age of 33.5 years.

03

Which brands do Serge Lutens fans like most?

Serge Lutens fans show strongest brand affinity for Jared Leto (57.49×), Boscov's (26.43×), and Corriere della Sera (63.1×) over the country average.

04

Where do Serge Lutens fans live in United States?

Serge Lutens fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Serge Lutens fans also like?

Beyond Serge Lutens itself, the audience over-indexes on Boscov's (26.43×), Corriere della Sera (63.1×), La Repubblica (64.84×), and Muse (band) (30.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Serge Lutens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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