Rascasse Audience Intelligence

Shimmer and Shine Audience in United States

A data profile of the people who buy, follow and care about Shimmer and Shine in United States — modelled from more than twelve digital signal sources. Shimmer and Shine has an estimated audience of 804,401 people in United States.

#120among Animation in United States#2267among Movie / TV Show / Series in United States#5087in Movies & TV

The average Shimmer and Shine fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bubble Guppies, Zootopia, Lisa Eldridge, with strongest over-indexing on Bubble Guppies (45.65× the country average).

Demographically, the Shimmer and Shine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shimmer and Shine fan in United States is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Bubble Guppies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shimmer and Shine profile in United States.

Audience size
804K
in United States
Gender
80.6%♀
19.4% male
Age
40.1
average years
Country rank
#27370
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shimmer and Shine viewers

80.6% are female, 19.4% are male, average age 40.1.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Shimmer and Shine audience in United States
MetricValue
Female80.6%
Male19.4%
Average age40.1
Estimated audience size804,401
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Shimmer and Shine audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4919%
50+23%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Shimmer and Shine audience comes from United States.

Worldwide audience distribution share by country for Shimmer and Shine
CountryShare
United States25.8%
Australia6.7%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shimmer and Shine audience in United States is strongest.

Fig. 05

Top regions by affinity

Shimmer and Shine fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.48×
02Louisiana~20K1.46×
03Mississippi~10K1.42×
04Maryland~20K1.41×
05North Carolina~40K1.35×
06Georgia~40K1.33×
07Connecticut~10K1.26×
08Arkansas~10K1.22×
09New York~70K1.21×
10Pennsylvania~40K1.19×
11South Carolina~20K1.18×
12Virginia~30K1.17×
13Nebraska~6K1.15×
14Texas~100K1.14×
15Alabama~20K1.13×
16Oklahoma~10K1.11×
17Florida~80K1.09×
18Ohio~30K1.09×
19Delaware~3K1.09×
20Michigan~30K1.06×
21Massachusetts~20K1.06×
22Minnesota~20K1.05×
23Kentucky~10K1.04×
24South Dakota~2K1.04×
25Utah~9K1.01×
26Indiana~20K0.99×
27Nevada~10K0.99×
28Rhode Island~3K0.99×
29Kansas~8K0.98×
30Wisconsin~10K0.97×
31West Virginia~5K0.97×
32Tennessee~20K0.96×
33Hawaii~4K0.96×
34Missouri~20K0.93×
35California~100K0.89×
36Idaho~5K0.89×
37Illinois~30K0.88×
38North Dakota~2K0.85×
39Washington~20K0.84×
40Iowa~7K0.83×
41New Mexico~4K0.82×
42Alaska~2K0.79×
43Arizona~20K0.77×
44Vermont~1K0.77×
45New Hampshire~3K0.76×
46Maine~3K0.75×
47Oregon~9K0.74×
48Washington, District of Columbia~2K0.73×
49Montana~2K0.73×
50Colorado~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Shimmer and Shine, United States
0.68×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shimmer and Shine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shimmer and Shine audience
#·InterestCategoryAffinity×
01Lisa EldridgeBeauty & Wellness62.87×
02Bubble GuppiesMovies & TV45.65×
03Dora the ExplorerMovies & TV20.23×
04The Loud HouseMovies & TV19.73×
05ZootopiaMovies & TV14.87×
06Ming-Na WenMovies & TV14.42×
07Art dealerArts & Culture11.48×
08Mickey Mouse ClubhouseMovies & TV10.44×
09MonstersMovies & TV7.66×
10PAW PatrolMovies & TV7.02×
11QVCMovies & TV6.86×
12Discount storesShopping5.07×
13FedExBusiness & Career3.66×
14Shopping mallsShopping3.29×
15Pizza HutFood & Beverages3.02×
16Mortgage loansBusiness & Career2.82×
17SubwayFood & Beverages2.62×
18PinterestInternet & Social Media2.56×
19Planet FitnessSports2.30×
20McDonald'sFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shimmer and Shine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shimmer and Shine audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.43×
Convenience OrientationPREMIUM2.05×
Family OrientationCONSERVATISM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shimmer and Shine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Pet OwnershipJOY0.81×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shimmer and Shine have in United States?

Shimmer and Shine has an estimated audience of 804,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shimmer and Shine viewers?

80.6% of Shimmer and Shine fans are female, 19.4% are male, with an average age of 40.1 years.

03

Which brands do Shimmer and Shine fans like most?

Shimmer and Shine fans show strongest brand affinity for Bubble Guppies (45.65×), Zootopia (14.87×), and Lisa Eldridge (62.87×) over the country average.

04

Where do Shimmer and Shine fans live in United States?

Shimmer and Shine fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Shimmer and Shine fans also like?

Beyond Shimmer and Shine itself, the audience over-indexes on Zootopia (14.87×), Lisa Eldridge (62.87×), Discount stores (5.07×), and QVC (6.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Shimmer and Shine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shimmer and Shine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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