Shimmer and Shine Audience in United States

Shimmer and Shine logo

Shimmer and Shine has an estimated audience of 1,029,333 people in United States. 80.6% are female, 19.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Saving, Home staging, St. Ives, Stamp collecting, Jingoism.

The average Shimmer and Shine fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Home staging, St. Ives, with strongest over-indexing on Saving (3.86× the country average). Demographically, the Shimmer and Shine audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Shimmer and Shine fans

Demographic split for Shimmer and Shine audience in United States
MetricValue
Female80.6%
Male19.4%
Average age40.1
Estimated audience size1,029,333

Audience persona

The typical Shimmer and Shine fan in United States is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Shimmer and Shine in United States
RegionReachAffinity
California107,5550.95×
Texas98,6881.12×
Florida81,2601.17×
New York75,5881.31×
New Jersey45,9101.75×
Georgia43,5691.37×
North Carolina43,2751.4×
Pennsylvania41,1641.19×
Ohio34,5571.09×
Illinois32,6170.95×
Michigan30,9231.15×
Virginia29,3811.17×
Maryland27,8241.57×
Massachusetts21,3061.05×
Tennessee20,2270.98×
Louisiana19,8111.49×
South Carolina19,6521.27×
Indiana18,5880.99×
Washington17,5680.85×
Connecticut15,3671.49×
Wisconsin15,3410.99×
Missouri15,1320.91×
Alabama15,0441.05×
Arizona14,7610.7×
Oklahoma13,8501.21×
Kentucky13,0511.01×
Minnesota12,5840.85×
Mississippi11,6171.37×
Colorado10,9000.67×
Nevada10,4801.05×
Arkansas10,0931.19×
Oregon8,8050.75×
Utah7,6720.83×
Kansas7,5310.93×
Iowa6,9240.82×
Nebraska6,0291.17×
West Virginia4,3720.91×
Idaho4,2880.83×
Hawaii3,9900.9×
New Mexico3,7150.72×
Rhode Island3,0930.94×
Delaware2,6730.94×
South Dakota2,5851.09×
New Hampshire2,4060.59×
Maine2,3940.65×
Washington, District of Columbia2,1710.7×
Montana1,6050.56×
North Dakota1,5930.75×
Alaska1,2380.56×
Vermont9000.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shimmer and Shine audience
BrandAffinityCategory
Saving3.86×Business & Career
Home staging5.82×Home & Garden
St. Ives12.15×Travel & Leisure
Stamp collecting4.04×Home & Garden
Jingoism1.51×Politics & Society
Nebraska Cornhuskers football2.5×Sports
Edvard Grieg17.59×Literature
JDSU2.09×Business & Career
Justice1.79×Politics & Society
Kansas1.57×Travel & Leisure
Mothercare1.96×Kids & Family
edureka18.61×Business & Career
Soldering iron1.56×Home & Garden
Elsword7.6×Games
Go Go's5.15×Music & Radio
Tierra Cali3.28×Travel & Leisure
Hayward, California4.69×Travel & Leisure
Captain America (1990 film)1.93×Movies & TV
Natural gas field20×Cars & Mobility
Cachorro2.07×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shimmer and Shine audience
TraitClusterScore
Price SensitivityPREMIUM1.56
Community OrientationOPEN1.54
LGBTQ+ IdentityOPEN1.48
CreativityOPEN1.44
Quality AwarenessPREMIUM1.44
Healthy LifestyleBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Shimmer and Shine
CountryShare
United States30.1%
United Kingdom6.7%
Brazil6.1%

See Shimmer and Shine audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Shimmer and Shine have in United States?

Shimmer and Shine has an estimated audience of 1,029,333 people in United States, concentrated in California and Texas.

What is the gender split and age of Shimmer and Shine fans?

80.6% of Shimmer and Shine fans are female, 19.4% are male, with an average age of 40.1 years.

Which brands do Shimmer and Shine fans like most?

Shimmer and Shine fans show strongest brand affinity for Saving (3.86×), Home staging (5.82×), and St. Ives (12.15×) over the country average.

Where do Shimmer and Shine fans live in United States?

Shimmer and Shine fans in United States are most concentrated in California (reach 107,555), Texas (reach 98,688), and Florida (reach 81,260). These three regions account for the largest share of the active audience.

What other brands do Shimmer and Shine fans also like?

Beyond Shimmer and Shine itself, the audience over-indexes on Home staging (5.82×), St. Ives (12.15×), Stamp collecting (4.04×), and Jingoism (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shimmer and Shine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.