Rascasse Audience Intelligence

Short hair Audience in United States

A data profile of the people who buy, follow and care about Short hair in United States — modelled from more than twelve digital signal sources. Short hair has an estimated audience of 341,725 people in United States.

#11among Hairstyle in United States#12948among Topic in United States#461in Beauty & Wellness

The average Short hair fan in United States is 39.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include International education, Air France, Long hair, with strongest over-indexing on International education (26× the country average).

Demographically, the Short hair audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Short hair fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Short hair profile in United States.

Audience size
342K
in United States
Gender
84.9%♀
15.1% male
Age
39.3
average years
Country rank
#45171
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Short hair fans

84.9% are female, 15.1% are male, average age 39.3.

Fig. 02

Gender split

84.9%
Female
15.1%
Male
Demographic split for Short hair audience in United States
MetricValue
Female84.9%
Male15.1%
Average age39.3
Estimated audience size341,725
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Short hair audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3915%
40-4920%
50+25%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Short hair audience comes from United States.

Worldwide audience distribution share by country for Short hair
CountryShare
United States22.4%
Canada21.8%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Short hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Short hair fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K1.97×
02Tennessee~10K1.73×
03Alabama~8K1.68×
04Missouri~9K1.62×
05Arizona~10K1.60×
06West Virginia~3K1.57×
07Florida~30K1.49×
08Kentucky~6K1.48×
09Indiana~9K1.41×
10Ohio~10K1.36×
11South Carolina~7K1.36×
12Louisiana~6K1.31×
13Arkansas~4K1.29×
14Kansas~3K1.28×
15North Carolina~10K1.25×
16North Dakota<1K1.14×
17Iowa~3K1.13×
18Pennsylvania~10K1.06×
19Georgia~10K1.03×
20Oklahoma~4K0.98×
21South Dakota<1K0.96×
22New Mexico~2K0.95×
23Texas~30K0.92×
24Hawaii~1K0.91×
25Alaska<1K0.88×
26Illinois~10K0.84×
27Michigan~7K0.84×
28Nebraska~1K0.82×
29Idaho~1K0.82×
30Maine<1K0.81×
31Virginia~6K0.78×
32Montana<1K0.78×
33California~30K0.77×
34Nevada~3K0.77×
35Oregon~3K0.76×
36Wisconsin~4K0.75×
37New York~10K0.74×
38Washington~5K0.74×
39Minnesota~4K0.74×
40Utah~2K0.74×
41Delaware<1K0.74×
42New Hampshire<1K0.72×
43Rhode Island<1K0.72×
44Vermont<1K0.72×
45New Jersey~6K0.71×
46Maryland~4K0.71×
47Connecticut~2K0.69×
48Colorado~4K0.66×
49Massachusetts~4K0.62×
50Washington, District of Columbia<1K0.52×
Fig. 06

Affinity by region

Affinity by region — Short hair, United States
0.52×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Short hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Short hair audience
#·InterestCategoryAffinity×
01International educationBusiness & Career26.00×
02Brownie (folklore)Food & Beverages22.72×
03LitecoinBusiness & Career20.00×
04EasyJetTravel & Leisure19.14×
05Impulse purchaseShopping17.27×
06EToroBusiness & Career16.60×
07Air FranceTravel & Leisure15.61×
08Hair serumBeauty & Wellness13.21×
09Long hairBeauty & Wellness5.78×
10Brittany SnowMovies & TV5.58×
11Hair straighteningBeauty & Wellness5.31×
12CoinbaseBusiness & Career5.09×
13Artificial nailsBeauty & Wellness4.83×
14Hair dryerBeauty & Wellness4.49×
15Permanent makeupBeauty & Wellness4.37×
16Eyelash extensionsBeauty & Wellness4.26×
17Hair ExtensionsBeauty & Wellness3.96×
18Indeed.comBusiness & Career2.46×
19Beauty salonsBeauty & Wellness2.44×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Short hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Short hair audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.61×
Pet OwnershipJOY2.05×
Price SensitivityPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Short hair audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Family OrientationCONSERVATISM0.86×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Short hair have in United States?

Short hair has an estimated audience of 341,725 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Short hair fans?

84.9% of Short hair fans are female, 15.1% are male, with an average age of 39.3 years.

03

Which brands do Short hair fans like most?

Short hair fans show strongest brand affinity for International education (26×), Air France (15.61×), and Long hair (5.78×) over the country average.

04

Where do Short hair fans live in United States?

Short hair fans in United States are most concentrated in Florida (reach ~30K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Short hair fans also like?

Beyond Short hair itself, the audience over-indexes on Air France (15.61×), Long hair (5.78×), Hair straightening (5.31×), and Litecoin (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in United States

See Short hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Short hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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