Shortbread Audience in United States

Shortbread logo

Shortbread has an estimated audience of 376,618 people in United States. 81.1% are female, 18.9% are male, average age 44.8. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Whataburger, Elsword, Nationality, Product design.

The average Shortbread fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Whataburger, Elsword, with strongest over-indexing on Regional styles of Mexican music (6.84× the country average). Demographically, the Shortbread audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Shortbread fans

Demographic split for Shortbread audience in United States
MetricValue
Female81.1%
Male18.9%
Average age44.8
Estimated audience size376,618

Audience persona

The typical Shortbread fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Shortbread in United States
RegionReachAffinity
California47,2461.14×
Texas26,8920.83×
New York23,5621.12×
Florida20,0790.79×
Pennsylvania12,6781×
Illinois12,3960.99×
Washington12,3841.64×
North Carolina12,2691.08×
Ohio10,9620.94×
Michigan10,8061.1×
Virginia10,4831.14×
Georgia10,0160.86×
New Jersey9,6421.01×
Massachusetts9,5981.29×
Maryland6,9531.07×
Arizona6,9300.9×
Oregon6,8501.59×
Tennessee6,4010.85×
Colorado6,3641.07×
Minnesota6,2121.15×
Indiana6,1420.89×
Missouri5,5800.92×
Wisconsin5,4800.97×
South Carolina4,3670.77×
Connecticut4,2441.12×
Alabama3,7720.72×
Kentucky3,7670.8×
Utah3,7001.1×
Oklahoma3,5080.84×
Louisiana3,2610.67×
Nevada2,9390.81×
Iowa2,9230.94×
Kansas2,7140.91×
Arkansas2,6610.86×
Idaho2,3001.22×
Hawaii2,1021.3×
Mississippi1,8880.61×
Maine1,8101.34×
New Hampshire1,6831.13×
New Mexico1,5530.82×
Nebraska1,4310.76×
Washington, District of Columbia1,4201.25×
West Virginia1,3440.77×
Montana1,1851.13×
Rhode Island1,0690.89×
Alaska1,0551.31×
Vermont9681.46×
Delaware7920.76×
South Dakota6460.74×
North Dakota5840.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shortbread audience
BrandAffinityCategory
Regional styles of Mexican music6.84×Music & Radio
Whataburger1.59×Food & Beverages
Elsword13.66×Games
Nationality1.7×Politics & Society
Product design1.5×Business & Career
Pillow1.58×Home & Garden
Historic site2.9×Arts & Culture
Fairy godmother5.08×Literature
Goop3.46×Internet & Social Media
Governor of Michigan4.48×Politics & Society
Kendra Scott1.61×Fashion & Accessoires
Mathcore4.21×Music & Radio
JDSU1.6×Business & Career
Hibachi4.04×Food & Beverages
headspace4.38×Health
Grinch1.83×Movies & TV
Home staging2.37×Home & Garden
Google Home2.92×Technology & Electronics
Wok2.94×Food & Beverages
Jeep Wagoneer2.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shortbread audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Urban LifestyleOPEN1.59
DIY MentalityTHRILL1.54
Family OrientationCONSERVATISM1.5
IndulgenceJOY1.46
Convenience OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Shortbread
CountryShare
United States22.3%
United Kingdom19.0%
France9.3%

See Shortbread audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Shortbread have in United States?

Shortbread has an estimated audience of 376,618 people in United States, concentrated in California and Texas.

What is the gender split and age of Shortbread fans?

81.1% of Shortbread fans are female, 18.9% are male, with an average age of 44.8 years.

Which brands do Shortbread fans like most?

Shortbread fans show strongest brand affinity for Regional styles of Mexican music (6.84×), Whataburger (1.59×), and Elsword (13.66×) over the country average.

Where do Shortbread fans live in United States?

Shortbread fans in United States are most concentrated in California (reach 47,246), Texas (reach 26,892), and New York (reach 23,562). These three regions account for the largest share of the active audience.

What other brands do Shortbread fans also like?

Beyond Shortbread itself, the audience over-indexes on Whataburger (1.59×), Elsword (13.66×), Nationality (1.7×), and Product design (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shortbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.