SILO Audience in United States
SILO has an estimated audience of 3,145,021 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Los Angeles Dodgers.
The average SILO fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (26.05× the country average). Demographically, the SILO audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of SILO fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.6 |
| Estimated audience size | 3,145,021 |
Audience persona
The typical SILO fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 489,871 | 1.42× |
| Texas | 342,961 | 1.27× |
| New York | 274,208 | 1.56× |
| Florida | 195,566 | 0.92× |
| Illinois | 119,200 | 1.14× |
| Pennsylvania | 104,591 | 0.99× |
| Ohio | 99,757 | 1.03× |
| North Carolina | 95,695 | 1.01× |
| Georgia | 94,267 | 0.97× |
| Washington | 89,800 | 1.42× |
| Virginia | 87,305 | 1.14× |
| New Jersey | 86,242 | 1.08× |
| Michigan | 80,997 | 0.98× |
| Massachusetts | 78,981 | 1.27× |
| Arizona | 67,225 | 1.05× |
| Colorado | 61,262 | 1.24× |
| Tennessee | 59,039 | 0.94× |
| Maryland | 54,507 | 1.01× |
| Missouri | 53,737 | 1.06× |
| Minnesota | 49,629 | 1.1× |
| Indiana | 49,549 | 0.86× |
| Oregon | 46,527 | 1.29× |
| South Carolina | 44,978 | 0.95× |
| Wisconsin | 42,778 | 0.9× |
| Oklahoma | 36,633 | 1.05× |
| Utah | 35,377 | 1.26× |
| Kentucky | 34,230 | 0.87× |
| Alabama | 33,517 | 0.76× |
| Louisiana | 31,310 | 0.77× |
| Connecticut | 31,248 | 0.99× |
| Kansas | 29,962 | 1.21× |
| Nevada | 25,339 | 0.83× |
| Iowa | 23,211 | 0.9× |
| Arkansas | 22,294 | 0.86× |
| Mississippi | 17,144 | 0.66× |
| Idaho | 15,938 | 1.01× |
| Nebraska | 15,666 | 0.99× |
| New Hampshire | 13,792 | 1.11× |
| Washington, District of Columbia | 11,603 | 1.23× |
| New Mexico | 11,593 | 0.74× |
| Maine | 10,913 | 0.97× |
| Hawaii | 10,602 | 0.78× |
| West Virginia | 9,563 | 0.65× |
| Rhode Island | 9,057 | 0.9× |
| Montana | 8,552 | 0.98× |
| Delaware | 6,770 | 0.78× |
| Alaska | 6,352 | 0.94× |
| Vermont | 5,514 | 1× |
| South Dakota | 5,144 | 0.71× |
| North Dakota | 4,727 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 26.05× | Cars & Mobility |
| Honda HR-V | 17.11× | Cars & Mobility |
| MSN | 2.35× | News |
| Pre-school playgroup | 18.82× | Kids & Family |
| Los Angeles Dodgers | 3.64× | Sports |
| Staples (Canada) | 2.66× | Business & Career |
| Houston Astros | 4.26× | Sports |
| Hobby Lobby | 1.95× | Home & Garden |
| Concerts | 1.72× | Music & Radio |
| Livemusic | 2.54× | Music & Radio |
| Taco Bell | 1.92× | Food & Beverages |
| Aldi | 1.84× | Shopping |
| Aubrey Plaza | 5.44× | Movies & TV |
| Best Buy | 1.79× | Shopping |
| Jeep Grand Cherokee | 4.87× | Cars & Mobility |
| Jack Black | 5.3× | Movies & TV |
| Great Clips | 2.58× | Beauty & Wellness |
| Bars | 1.55× | Travel & Leisure |
| Non-fiction books | 3.11× | Literature |
| Josh Hutcherson | 5.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.15 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
| Luxury Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| United Kingdom | 7.2% |
| France | 6.1% |
See SILO audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
Frequently asked questions
How many fans does SILO have in United States?
SILO has an estimated audience of 3,145,021 people in United States, concentrated in California and Texas.
What is the gender split and age of SILO fans?
53.9% of SILO fans are female, 46.1% are male, with an average age of 40.6 years.
Which brands do SILO fans like most?
SILO fans show strongest brand affinity for Kia Sportage (26.05×), Honda HR-V (17.11×), and MSN (2.35×) over the country average.
Where do SILO fans live in United States?
SILO fans in United States are most concentrated in California (reach 489,871), Texas (reach 342,961), and New York (reach 274,208). These three regions account for the largest share of the active audience.
What other brands do SILO fans also like?
Beyond SILO itself, the audience over-indexes on Honda HR-V (17.11×), MSN (2.35×), Pre-school playgroup (18.82×), and Los Angeles Dodgers (3.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SILO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.