Rascasse Audience Intelligence

Simple & Easy Recipes Audience in United States

A data profile of the people who buy, follow and care about Simple & Easy Recipes in United States — modelled from more than twelve digital signal sources. Simple & Easy Recipes has an estimated audience of 734,907 people in United States.

#9863among Topic in United States#1612in Food & Beverages

The average Simple & Easy Recipes fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jamba Juice, Pizza Rolls, IKEA, with strongest over-indexing on Jamba Juice (37.5× the country average).

Demographically, the Simple & Easy Recipes audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simple & Easy Recipes fan in United States is more female, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Jamba Juice.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simple & Easy Recipes profile in United States.

Audience size
735K
in United States
Gender
69.9%♀
30.1% male
Age
33.2
average years
Country rank
#29016
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simple & Easy Recipes fans

69.9% are female, 30.1% are male, average age 33.2.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Simple & Easy Recipes audience in United States
MetricValue
Female69.9%
Male30.1%
Average age33.2
Estimated audience size734,907
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Simple & Easy Recipes audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Simple & Easy Recipes audience comes from United States.

Worldwide audience distribution share by country for Simple & Easy Recipes
CountryShare
United States23.5%
Greece13.9%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simple & Easy Recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Simple & Easy Recipes fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~2K1.18×
02Alaska~2K1.17×
03North Dakota~2K1.17×
04Vermont~1K1.11×
05Montana~2K1.10×
06West Virginia~4K1.09×
07Rhode Island~3K1.09×
08New Hampshire~3K1.08×
09Hawaii~3K1.07×
10Maine~3K1.07×
11Idaho~4K1.05×
12Delaware~2K1.05×
13Mississippi~6K1.02×
14Nebraska~4K1.02×
15Arkansas~6K1.01×
16New Mexico~4K1.01×
17Washington, District of Columbia~2K1.00×
18Kansas~6K0.99×
19Oklahoma~8K0.98×
20Iowa~6K0.98×
21Kentucky~9K0.97×
22Utah~6K0.97×
23Colorado~10K0.96×
24Alabama~10K0.96×
25Louisiana~9K0.96×
26Connecticut~7K0.96×
27Nevada~7K0.96×
28Missouri~10K0.95×
29South Carolina~10K0.95×
30Oregon~8K0.95×
31Wisconsin~10K0.94×
32Minnesota~10K0.94×
33Tennessee~10K0.93×
34Indiana~10K0.93×
35Maryland~10K0.93×
36Arizona~10K0.92×
37Massachusetts~10K0.92×
38New Jersey~20K0.91×
39Washington~10K0.91×
40Michigan~20K0.90×
41Virginia~20K0.90×
42Ohio~20K0.89×
43Georgia~20K0.89×
44North Carolina~20K0.89×
45Pennsylvania~20K0.88×
46Illinois~20K0.87×
47Florida~40K0.83×
48New York~30K0.82×
49Texas~50K0.77×
50California~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Simple & Easy Recipes, United States
0.73×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simple & Easy Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simple & Easy Recipes audience
#·InterestCategoryAffinity×
01Pizza RollsFood & Beverages49.59×
02Jamba JuiceFood & Beverages37.50×
03Women's ShoesFashion & Accessoires26.27×
04Superdry.Fashion & Accessoires17.92×
05Gordon RamseyFood & Beverages12.26×
06CC creamBeauty & Wellness9.07×
07Online food orderingFood & Beverages6.17×
08Outback SteakhouseFood & Beverages5.72×
09PhilanthropyArts & Culture4.69×
10IKEAHome & Garden4.60×
11KitchenwareHome & Garden4.06×
12CocktailFood & Beverages3.25×
13NordstromShopping3.03×
14VeganismFood & Beverages2.98×
15Burger KingFood & Beverages2.93×
16WineFood & Beverages2.50×
17Fast foodFood & Beverages2.49×
18RecipesFood & Beverages2.46×
19Home improvementHome & Garden2.11×
20CookingFood & Beverages1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simple & Easy Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simple & Easy Recipes audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.42×
Healthy LifestyleBALANCE2.16×
Convenience OrientationPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simple & Easy Recipes audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Social Media UsageJOY0.88×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simple & Easy Recipes have in United States?

Simple & Easy Recipes has an estimated audience of 734,907 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simple & Easy Recipes fans?

69.9% of Simple & Easy Recipes fans are female, 30.1% are male, with an average age of 33.2 years.

03

Which brands do Simple & Easy Recipes fans like most?

Simple & Easy Recipes fans show strongest brand affinity for Jamba Juice (37.5×), Pizza Rolls (49.59×), and IKEA (4.6×) over the country average.

04

Where do Simple & Easy Recipes fans live in United States?

Simple & Easy Recipes fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Simple & Easy Recipes fans also like?

Beyond Simple & Easy Recipes itself, the audience over-indexes on Pizza Rolls (49.59×), IKEA (4.6×), Women's Shoes (26.27×), and Online food ordering (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Simple & Easy Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simple & Easy Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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