Sith Audience in United States

Sith logo

Sith has an estimated audience of 2,398,409 people in United States. 30.7% are female, 69.3% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Jezebel (film), Combat sport, Product design, Dog breed.

The average Sith fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Jezebel (film), Combat sport, with strongest over-indexing on Urban Outfitters (5.11× the country average). Demographically, the Sith audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Sith fans

Demographic split for Sith audience in United States
MetricValue
Female30.7%
Male69.3%
Average age29.8
Estimated audience size2,398,409

Audience persona

The typical Sith fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Sith in United States
RegionReachAffinity
California279,0181.06×
Texas199,8180.97×
New York193,2691.44×
Florida147,9880.91×
Pennsylvania74,2870.92×
Georgia71,0120.96×
Illinois70,4610.88×
Ohio69,7380.94×
North Carolina68,0580.94×
Massachusetts65,1741.38×
Virginia59,5641.02×
Michigan58,5180.93×
Washington58,2711.21×
Arizona52,6031.07×
New Jersey52,1300.85×
Tennessee48,4761.01×
Colorado40,3511.07×
Indiana39,0780.89×
Maryland38,9480.94×
Missouri38,1530.99×
Oregon33,2261.21×
South Carolina33,0620.92×
Wisconsin32,9290.91×
Kentucky31,0201.03×
Minnesota30,9780.9×
Utah30,4251.42×
Alabama29,2240.87×
Nevada28,0771.21×
Louisiana28,0710.91×
Oklahoma27,1891.02×
Connecticut23,5760.98×
Kansas18,1610.96×
Arkansas17,9600.91×
Iowa17,6420.89×
Mississippi15,2320.77×
New Mexico13,7631.14×
Idaho12,4571.04×
Nebraska11,5290.96×
New Hampshire11,0201.17×
Hawaii10,6891.04×
West Virginia10,0600.9×
Maine9,6351.12×
Washington, District of Columbia7,8221.09×
Rhode Island6,7300.88×
Montana6,3650.96×
Alaska5,4761.07×
Delaware5,0500.76×
Vermont4,6521.1×
South Dakota4,6130.83×
North Dakota3,8230.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sith audience
BrandAffinityCategory
Urban Outfitters5.11×Shopping
Jezebel (film)13.87×Movies & TV
Combat sport3.14×Sports
Product design3.77×Business & Career
Dog breed1.79×Pets & Animals
Vocal harmony5.04×Music & Radio
Natural rubber1.76×Cars & Mobility
Pro-Ject3.45×Music & Radio
Grinch3.26×Movies & TV
Bridget Jones: The Edge of Reason16.53×Movies & TV
Racing2.06×Cars & Mobility
3D printing1.9×Technology & Electronics
Historic site3.1×Arts & Culture
UK garage3.8×Music & Radio
Emilio Estefan9.5×Music & Radio
Winemaking2.9×Food & Beverages
Monogram2.44×Home & Garden
JDSU1.89×Business & Career
Home staging3.24×Home & Garden
Emporium Melbourne28.41×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sith audience
TraitClusterScore
PatriotismCONSERVATISM2.34
LGBTQ+ IdentityOPEN1.61
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.34
Pet OwnershipJOY1.28
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Sith
CountryShare
United States56.2%
United Kingdom6.0%
Japan5.8%

See Sith audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sith have in United States?

Sith has an estimated audience of 2,398,409 people in United States, concentrated in California and Texas.

What is the gender split and age of Sith fans?

30.7% of Sith fans are female, 69.3% are male, with an average age of 29.8 years.

Which brands do Sith fans like most?

Sith fans show strongest brand affinity for Urban Outfitters (5.11×), Jezebel (film) (13.87×), and Combat sport (3.14×) over the country average.

Where do Sith fans live in United States?

Sith fans in United States are most concentrated in California (reach 279,018), Texas (reach 199,818), and New York (reach 193,269). These three regions account for the largest share of the active audience.

What other brands do Sith fans also like?

Beyond Sith itself, the audience over-indexes on Jezebel (film) (13.87×), Combat sport (3.14×), Product design (3.77×), and Dog breed (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.