Rascasse Audience Intelligence

Sith Audience in United States

A data profile of the people who buy, follow and care about Sith in United States — modelled from more than twelve digital signal sources. Sith has an estimated audience of 2,397,599 people in United States.

#36among Fictional Character in United States#1803in Movies & TV

The average Sith fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Josh Brolin, Guardians of the Galaxy (film), Lego Star Wars, with strongest over-indexing on Josh Brolin (20× the country average).

Demographically, the Sith audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sith fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Josh Brolin.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sith profile in United States.

Audience size
2.4M
in United States
Gender
30.7%♀
69.3% male
Age
29.8
average years
Country rank
#12305
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sith fans

30.7% are female, 69.3% are male, average age 29.8.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Sith audience in United States
MetricValue
Female30.7%
Male69.3%
Average age29.8
Estimated audience size2,397,599
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Sith audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3916%
40-4913%
50+4%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Sith audience comes from United States.

Worldwide audience distribution share by country for Sith
CountryShare
United States56.2%
United Kingdom6.0%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sith audience in United States is strongest.

Fig. 05

Top regions by affinity

Sith fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.49×
02New York~200K1.44×
03Nevada~30K1.21×
04New Mexico~10K1.19×
05Massachusetts~60K1.17×
06Alaska~6K1.13×
07Washington~50K1.12×
08Oregon~30K1.12×
09Idaho~10K1.10×
10Arizona~50K1.08×
11Maine~9K1.07×
12New Hampshire~10K1.04×
13Colorado~40K1.03×
14Kentucky~30K1.03×
15Hawaii~10K1.03×
16Montana~7K1.03×
17California~300K1.02×
18Vermont~4K1.02×
19Washington, District of Columbia~7K1.00×
20Oklahoma~30K0.99×
21Arkansas~20K0.99×
22Kansas~20K0.99×
23Nebraska~10K0.99×
24West Virginia~10K0.99×
25Missouri~40K0.98×
26Virginia~60K0.97×
27South Dakota~5K0.97×
28Tennessee~50K0.96×
29Connecticut~20K0.96×
30Rhode Island~7K0.95×
31South Carolina~30K0.94×
32Georgia~70K0.93×
33Indiana~40K0.93×
34Texas~200K0.92×
35Pennsylvania~70K0.92×
36Ohio~70K0.92×
37Maryland~40K0.92×
38Louisiana~30K0.92×
39Iowa~20K0.92×
40North Carolina~70K0.91×
41Michigan~60K0.91×
42Delaware~6K0.91×
43North Dakota~4K0.91×
44Florida~100K0.90×
45Alabama~30K0.90×
46Wisconsin~30K0.89×
47Minnesota~30K0.89×
48Mississippi~20K0.89×
49Illinois~70K0.86×
50New Jersey~50K0.84×
Fig. 06

Affinity by region

Affinity by region — Sith, United States
0.84×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sith audience
#·InterestCategoryAffinity×
01Lego NinjagoKids & Family31.59×
02Lego Star WarsKids & Family24.38×
03Josh BrolinMovies & TV20.00×
04Ant-Man (film)Movies & TV15.68×
05Anthony MackieMovies & TV15.42×
06Doctor StrangeLiterature14.22×
07Guardians of the Galaxy (film)Movies & TV13.84×
08captain americaMovies & TV13.49×
09Buckingham PalaceTravel & Leisure12.50×
10LegolandTravel & Leisure11.82×
11Black Panther (comics)Literature11.28×
12Alvin and the ChipmunksMusic & Radio10.60×
13Superhero fictionLiterature8.83×
14Graphic novelLiterature6.86×
15Collectible card gameGames6.54×
16Rick and MortyMovies & TV5.63×
17Anime and manga fandomLiterature5.56×
18PokémonGames3.81×
19ComicsLiterature2.94×
20SupermanMovies & TV2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sith audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Early Adopter MentalityPOWER1.60×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sith audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
DIY MentalityTHRILL0.67×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sith have in United States?

Sith has an estimated audience of 2,397,599 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sith fans?

30.7% of Sith fans are female, 69.3% are male, with an average age of 29.8 years.

03

Which brands do Sith fans like most?

Sith fans show strongest brand affinity for Josh Brolin (20×), Guardians of the Galaxy (film) (13.84×), and Lego Star Wars (24.38×) over the country average.

04

Where do Sith fans live in United States?

Sith fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sith fans also like?

Beyond Sith itself, the audience over-indexes on Guardians of the Galaxy (film) (13.84×), Lego Star Wars (24.38×), Lego Ninjago (31.59×), and Superman (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Sith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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