Rascasse Audience Intelligence

Smooth jazz Audience in United States

A data profile of the people who buy, follow and care about Smooth jazz in United States — modelled from more than twelve digital signal sources. Smooth jazz has an estimated audience of 2,393,888 people in United States.

#223among Musical genre in United States#5752among Topic in United States#1322in Music & Radio

The average Smooth jazz fan in United States is 43.4 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Florida.

Top brand affinities include International education, Billie Holiday, Nat King Cole, with strongest over-indexing on International education (22.92× the country average).

Demographically, the Smooth jazz audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smooth jazz fan in United States is balanced, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smooth jazz profile in United States.

Audience size
2.4M
in United States
Gender
53.3%♀
46.7% male
Age
43.4
average years
Country rank
#12320
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smooth jazz fans

53.3% are female, 46.7% are male, average age 43.4.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Smooth jazz audience in United States
MetricValue
Female53.3%
Male46.7%
Average age43.4
Estimated audience size2,393,888
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Smooth jazz audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3911%
40-4919%
50+38%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Smooth jazz audience comes from United States.

Worldwide audience distribution share by country for Smooth jazz
CountryShare
United States38.9%
United Kingdom6.4%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smooth jazz audience in United States is strongest.

Fig. 05

Top regions by affinity

Smooth jazz fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~300K3.78×
02Delaware~20K2.75×
03Washington, District of Columbia~20K2.50×
04Maryland~70K1.76×
05Michigan~100K1.69×
06Georgia~100K1.52×
07Virginia~80K1.42×
08New Jersey~80K1.39×
09Louisiana~40K1.32×
10North Carolina~90K1.24×
11Ohio~90K1.23×
12South Carolina~40K1.21×
13Alabama~40K1.20×
14Missouri~50K1.19×
15Mississippi~20K1.16×
16Illinois~90K1.15×
17Florida~200K1.14×
18Tennessee~50K1.02×
19Connecticut~20K1.02×
20Oklahoma~30K0.98×
21Nevada~20K0.96×
22New York~100K0.95×
23Wisconsin~30K0.90×
24Kansas~20K0.90×
25Maine~8K0.89×
26Alaska~5K0.89×
27California~200K0.88×
28Texas~200K0.88×
29Washington~40K0.88×
30Hawaii~9K0.87×
31Rhode Island~7K0.86×
32Vermont~4K0.84×
33Massachusetts~40K0.83×
34Indiana~40K0.83×
35North Dakota~4K0.83×
36Minnesota~30K0.82×
37South Dakota~5K0.81×
38Arkansas~20K0.79×
39Nebraska~10K0.79×
40Montana~5K0.78×
41West Virginia~9K0.77×
42New Hampshire~7K0.77×
43Kentucky~20K0.76×
44New Mexico~9K0.75×
45Colorado~30K0.74×
46Arizona~40K0.73×
47Oregon~20K0.72×
48Idaho~8K0.70×
49Iowa~10K0.61×
50Utah~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Smooth jazz, United States
0.60×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smooth jazz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smooth jazz audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio32.99×
02John ColtraneMusic & Radio32.69×
03Billie HolidayMusic & Radio30.82×
04Ella FitzgeraldMusic & Radio27.76×
05International educationBusiness & Career22.92×
06Josh GrobanMusic & Radio19.23×
07Dean MartinMusic & Radio16.18×
08Miles DavisMusic & Radio15.48×
09Bette MidlerMusic & Radio14.15×
10Bossa novaMusic & Radio10.58×
11Easy listeningMusic & Radio10.17×
12LidlShopping9.50×
13Barbra StreisandMusic & Radio8.92×
14Disneyland ParisTravel & Leisure6.84×
15BritpopMusic & Radio6.10×
16Broadway theatreTravel & Leisure5.20×
17Millie Bobby BrownMovies & TV4.02×
18RadioTechnology & Electronics3.30×
19SupermanMovies & TV2.42×
20Do it yourself (DIY)Home & Garden2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smooth jazz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smooth jazz audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
Early Adopter MentalityPOWER1.75×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smooth jazz audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Family OrientationCONSERVATISM0.72×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smooth jazz have in United States?

Smooth jazz has an estimated audience of 2,393,888 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Smooth jazz fans?

53.3% of Smooth jazz fans are female, 46.7% are male, with an average age of 43.4 years.

03

Which brands do Smooth jazz fans like most?

Smooth jazz fans show strongest brand affinity for International education (22.92×), Billie Holiday (30.82×), and Nat King Cole (32.99×) over the country average.

04

Where do Smooth jazz fans live in United States?

Smooth jazz fans in United States are most concentrated in Pennsylvania (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Smooth jazz fans also like?

Beyond Smooth jazz itself, the audience over-indexes on Billie Holiday (30.82×), Nat King Cole (32.99×), Ella Fitzgerald (27.76×), and Lidl (9.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Smooth jazz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smooth jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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