S'more Audience in United States
S'more has an estimated audience of 1,915,993 people in United States. 67.3% are female, 32.7% are male, average age 40.3. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the S'more audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of S'more fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.3 |
| Estimated audience size | 1,915,993 |
Audience persona
The typical S'more fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Eurail | 16.57× | Cars & Mobility |
| Sinister (band) | 13.46× | Music & Radio |
| Jingoism | 1.53× | Politics & Society |
| Parral, Chihuahua | 8.87× | Travel & Leisure |
| Saving | 1.67× | Business & Career |
| edureka | 17.34× | Business & Career |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.42× | Travel & Leisure |
| Mie goreng | 15.56× | Food & Beverages |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
| Étouffée | 9.8× | Food & Beverages |
| Holly Hagan | 17.22× | Movies & TV |
| Dan Hardy | 11.48× | Sports |
| Guayas Province | 12.25× | Travel & Leisure |
| Ghar (film) | 16.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.21 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.2% |
| Japan | 9.7% |
| Canada | 5.7% |
See S'more audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for S'more. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.