Soho Audience in United States

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Soho has an estimated audience of 608,600 people in United States. 61.6% are female, 38.4% are male, average age 37.3. Top regions: New York, California, New Jersey. Top brand affinities: Home construction, Home equity, Regional styles of Mexican music, Hang Seng Index, Pro-Ject.

The average Soho fan in United States is 37.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Home construction, Home equity, Regional styles of Mexican music, with strongest over-indexing on Home construction (2.05× the country average). Demographically, the Soho audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Soho fans

Demographic split for Soho audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.3
Estimated audience size608,600

Audience persona

The typical Soho fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Soho in United States
RegionReachAffinity
New York416,26812.24×
California57,2210.85×
New Jersey51,1263.3×
Florida40,3900.98×
Texas33,3350.64×
Georgia23,4681.25×
Pennsylvania21,4641.05×
Michigan17,9341.13×
South Carolina16,1731.77×
Illinois14,0700.69×
Ohio14,0060.75×
North Carolina13,7020.75×
Massachusetts13,5501.13×
Virginia11,1270.75×
Connecticut10,4421.71×
Tennessee10,0760.83×
Indiana9,8220.88×
Maryland7,9780.76×
Washington7,5070.61×
West Virginia6,8402.41×
Arizona6,5410.53×
Missouri5,8250.59×
Oklahoma5,2010.77×
Alabama4,9000.58×
Colorado4,8840.51×
Louisiana4,8750.62×
Wisconsin4,6030.5×
Minnesota4,4020.5×
Oregon3,8970.56×
Nevada3,8520.65×
Kentucky3,6920.48×
Iowa3,5480.71×
New Hampshire3,5251.47×
Hawaii2,9011.11×
Utah2,8710.53×
Washington, District of Columbia2,5091.37×
Kansas2,3450.49×
Arkansas2,3430.47×
Mississippi1,6370.33×
Nebraska1,6190.53×
Rhode Island1,4000.72×
Maine1,2890.59×
Idaho1,1840.39×
New Mexico1,1320.37×
Delaware1,1110.66×
Montana1,0760.64×
Vermont6710.63×
South Dakota5670.4×
North Dakota5360.43×
Alaska4560.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soho audience
BrandAffinityCategory
Home construction2.05×Home & Garden
Home equity2.46×Home & Garden
Regional styles of Mexican music2.76×Music & Radio
Hang Seng Index11.27×Business & Career
Pro-Ject3.47×Music & Radio
Sub Zero (Official)7.15×Literature
Nationality1.52×Politics & Society
Mothercare2.16×Kids & Family
Bank account1.61×Business & Career
Jesse Plemons2.16×Movies & TV
Judge Dredd (film)7.15×Movies & TV
JDSU1.83×Business & Career
Sacred Heart Catholic Church (Dubuque, Iowa)6.75×Politics & Society
Box lacrosse4.75×Sports
Voter registration2.61×Politics & Society
Home staging2.57×Home & Garden
Acoustic music2.24×Music & Radio
Ellen Burstyn4.38×Movies & TV
Noodle (Gorillaz)1.71×Music & Radio
Urban horticulture1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soho audience
TraitClusterScore
Design AffinityPREMIUM2.22
Luxury OrientationPREMIUM2.16
Quality AwarenessPREMIUM1.83
Early Adopter MentalityPOWER1.7
TravellingTHRILL1.58
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Soho
CountryShare
United Kingdom16.1%
United States14.3%
Israel5.6%

See Soho audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Soho have in United States?

Soho has an estimated audience of 608,600 people in United States, concentrated in New York and California.

What is the gender split and age of Soho fans?

61.6% of Soho fans are female, 38.4% are male, with an average age of 37.3 years.

Which brands do Soho fans like most?

Soho fans show strongest brand affinity for Home construction (2.05×), Home equity (2.46×), and Regional styles of Mexican music (2.76×) over the country average.

Where do Soho fans live in United States?

Soho fans in United States are most concentrated in New York (reach 416,268), California (reach 57,221), and New Jersey (reach 51,126). These three regions account for the largest share of the active audience.

What other brands do Soho fans also like?

Beyond Soho itself, the audience over-indexes on Home equity (2.46×), Regional styles of Mexican music (2.76×), Hang Seng Index (11.27×), and Pro-Ject (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.