Rascasse Audience Intelligence

Soho Audience in United States

A data profile of the people who buy, follow and care about Soho in United States — modelled from more than twelve digital signal sources. Soho has an estimated audience of 608,600 people in United States.

#68among POI in United States#3253among POI in United States#2549in Travel & Leisure

The average Soho fan in United States is 37.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Anya Taylor-Joy, Ethan Hawke, Alexander Skarsgård, with strongest over-indexing on Anya Taylor-Joy (16.65× the country average).

Demographically, the Soho audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soho fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Anya Taylor-Joy.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soho profile in United States.

Audience size
609K
in United States
Gender
61.6%♀
38.4% male
Age
37.3
average years
Country rank
#32527
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soho fans

61.6% are female, 38.4% are male, average age 37.3.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Soho audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.3
Estimated audience size608,600
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Soho audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Soho audience comes from United States.

Worldwide audience distribution share by country for Soho
CountryShare
United Kingdom16.1%
United States14.2%
Israel5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soho audience in United States is strongest.

Fig. 05

Top regions by affinity

Soho fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K16.89×
02New Jersey~60K3.71×
03West Virginia~7K2.57×
04South Carolina~20K1.71×
05Connecticut~10K1.56×
06New Hampshire~3K1.38×
07Washington, District of Columbia~2K1.26×
08Georgia~20K1.15×
09Michigan~20K1.09×
10Hawaii~3K1.07×
11Massachusetts~10K1.02×
12Pennsylvania~20K1.01×
13Florida~40K0.88×
14Indiana~9K0.79×
15Tennessee~9K0.76×
16California~50K0.75×
17Rhode Island~1K0.73×
18Oklahoma~5K0.72×
19Maryland~7K0.71×
20Delaware~1K0.69×
21Virginia~10K0.68×
22Iowa~3K0.68×
23Montana~1K0.68×
24Vermont<1K0.68×
25Ohio~10K0.67×
26North Carolina~10K0.67×
27Illinois~10K0.61×
28Nevada~4K0.61×
29Maine~1K0.60×
30Louisiana~5K0.59×
31Washington~7K0.58×
32Texas~30K0.56×
33Missouri~5K0.55×
34Alabama~5K0.55×
35Nebraska~2K0.54×
36North Dakota<1K0.54×
37Oregon~4K0.53×
38South Dakota<1K0.52×
39Alaska<1K0.52×
40Utah~3K0.50×
41Arizona~6K0.49×
42Wisconsin~4K0.48×
43Minnesota~4K0.48×
44Arkansas~2K0.48×
45Kansas~2K0.48×
46Colorado~5K0.47×
47Kentucky~4K0.47×
48Idaho~1K0.44×
49New Mexico~1K0.42×
50Mississippi~2K0.39×
Fig. 06

Affinity by region

Affinity by region — Soho, United States
0.39×1.00×16.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soho audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soho audience
#·InterestCategoryAffinity×
01DeMar DeRozanSports25.23×
02Tobias HarrisSports20.00×
03Erin AndrewsSports20.00×
04Reggie JacksonSports20.00×
05Anya Taylor-JoyMovies & TV16.65×
06Kevin LoveSports16.20×
07Alexander SkarsgårdMovies & TV15.53×
08Zach LaVineSports15.15×
09Chicago MedMovies & TV14.91×
10Willem DafoeMovies & TV14.65×
11Ethan HawkeMovies & TV13.90×
12Dwight HowardSports13.12×
13Damian LillardSports12.19×
14Charles BarkleySports9.81×
15Dennis RodmanSports9.17×
16Luka DončićSports7.22×
17Carmelo AnthonySports5.01×
18NordstromShopping2.68×
19Home improvementHome & Garden1.62×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soho audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soho audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Design AffinityPREMIUM1.77×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soho audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
TraditionCONSERVATISM0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soho have in United States?

Soho has an estimated audience of 608,600 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Soho fans?

61.6% of Soho fans are female, 38.4% are male, with an average age of 37.3 years.

03

Which brands do Soho fans like most?

Soho fans show strongest brand affinity for Anya Taylor-Joy (16.65×), Ethan Hawke (13.9×), and Alexander Skarsgård (15.53×) over the country average.

04

Where do Soho fans live in United States?

Soho fans in United States are most concentrated in New York (reach ~500K), New Jersey (reach ~60K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Soho fans also like?

Beyond Soho itself, the audience over-indexes on Ethan Hawke (13.9×), Alexander Skarsgård (15.53×), DeMar DeRozan (25.23×), and Willem Dafoe (14.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Soho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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