Soho Audience in United States

Soho logo

Soho has an estimated audience of 608,600 people in United States. 61.6% are female, 38.4% are male, average age 37.3. Top regions: New York, California, New Jersey. Top brand affinities: DeMar DeRozan, Anya Taylor-Joy, Alexander Skarsgård, Ethan Hawke, Willem Dafoe.

The average Soho fan in United States is 37.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include DeMar DeRozan, Anya Taylor-Joy, Alexander Skarsgård, with strongest over-indexing on DeMar DeRozan (30.55× the country average). Demographically, the Soho audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Soho fans

Demographic split for Soho audience in United States
MetricValue
Female61.6%
Male38.4%
Average age37.3
Estimated audience size608,600

Audience persona

The typical Soho fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for DeMar DeRozan.

Top regions in United States

Top regions ranked by reach for Soho in United States
RegionReachAffinity
New York416,26812.24×
California57,2210.85×
New Jersey51,1263.3×
Florida40,3900.98×
Texas33,3350.64×
Georgia23,4681.25×
Pennsylvania21,4641.05×
Michigan17,9341.13×
South Carolina16,1731.77×
Illinois14,0700.69×
Ohio14,0060.75×
North Carolina13,7020.75×
Massachusetts13,5501.13×
Virginia11,1270.75×
Connecticut10,4421.71×
Tennessee10,0760.83×
Indiana9,8220.88×
Maryland7,9780.76×
Washington7,5070.61×
West Virginia6,8402.41×
Arizona6,5410.53×
Missouri5,8250.59×
Oklahoma5,2010.77×
Alabama4,9000.58×
Colorado4,8840.51×
Louisiana4,8750.62×
Wisconsin4,6030.5×
Minnesota4,4020.5×
Oregon3,8970.56×
Nevada3,8520.65×
Kentucky3,6920.48×
Iowa3,5480.71×
New Hampshire3,5251.47×
Hawaii2,9011.11×
Utah2,8710.53×
Washington, District of Columbia2,5091.37×
Kansas2,3450.49×
Arkansas2,3430.47×
Mississippi1,6370.33×
Nebraska1,6190.53×
Rhode Island1,4000.72×
Maine1,2890.59×
Idaho1,1840.39×
New Mexico1,1320.37×
Delaware1,1110.66×
Montana1,0760.64×
Vermont6710.63×
South Dakota5670.4×
North Dakota5360.43×
Alaska4560.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soho audience
BrandAffinityCategory
DeMar DeRozan30.55×Sports
Anya Taylor-Joy13.61×Movies & TV
Alexander Skarsgård12.18×Movies & TV
Ethan Hawke9.56×Movies & TV
Willem Dafoe11.27×Movies & TV
Kate Spade6.68×Fashion & Accessoires
Dwight Howard14.16×Sports
Chicago Med14.58×Movies & TV
Erin Andrews15.45×Sports
Livemusic3.44×Music & Radio
Google Maps2.35×Internet & Social Media
Rick Owens10.02×Fashion & Accessoires
Tim Duncan16.77×Sports
Balenciaga5.06×Fashion & Accessoires
Nike2.93×Fashion & Accessoires
Tobias Harris19.59×Sports
TAG Heuer7.15×Fashion & Accessoires
Designer clothing3.5×Fashion & Accessoires
Supreme4.38×Fashion & Accessoires
Carmelo Anthony6.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soho audience
TraitClusterScore
Design AffinityPREMIUM2.22
Luxury OrientationPREMIUM2.16
Quality AwarenessPREMIUM1.83
Early Adopter MentalityPOWER1.7
TravellingTHRILL1.58
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Soho
CountryShare
United Kingdom16.1%
United States14.3%
Israel5.6%

See Soho audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Soho have in United States?

Soho has an estimated audience of 608,600 people in United States, concentrated in New York and California.

What is the gender split and age of Soho fans?

61.6% of Soho fans are female, 38.4% are male, with an average age of 37.3 years.

Which brands do Soho fans like most?

Soho fans show strongest brand affinity for DeMar DeRozan (30.55×), Anya Taylor-Joy (13.61×), and Alexander Skarsgård (12.18×) over the country average.

Where do Soho fans live in United States?

Soho fans in United States are most concentrated in New York (reach 416,268), California (reach 57,221), and New Jersey (reach 51,126). These three regions account for the largest share of the active audience.

What other brands do Soho fans also like?

Beyond Soho itself, the audience over-indexes on Anya Taylor-Joy (13.61×), Alexander Skarsgård (12.18×), Ethan Hawke (9.56×), and Willem Dafoe (11.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.